Abstract
Fact finding is a vital process in the furtherance of any business. The process enables the sales people to gain a wide range of information about prospects. These research also enables the business to be efficient by aligning its functions strategically. It entails proving or disproving our own theories and taking some action and doing something with the information by organizing it in a tangible manner. Fact finding techniques will enable Kahuna Cleaning Supply to determine its weaknesses and take advantage of its strengths. Solutions will be designed based on the outcomes of the reviews of the documents and the general observation of the system. The stakeholders within the organization will also come handy in highlighting their views and experiences with the system through interviews and questionnaires. This will successfully give recommendations on solutions affecting the company.
Introduction
It is evident that the information system used by Kahuna Cleaning Supply is rather slow and inefficient. The director of sales reports that the business lost a big order recently to the competitor who was able to provide the potential client with timely estimates online. In addition, the system is marred with a lot of errors while making orders and requisitions. The customers are not connected with an online interface and this makes it difficult for the company to compete favorably on the information front. The manual system is therefore obsolete, slow and unprofitable to the company. Therefore, in order to leverage their effectiveness and competitive edge, management seeks do develop a system that incorporates all the functions in a customer friendly interface. In this regard, a study will be undertaken on the current operat...
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... the system? viii. Will you continue making orders and interacting with the system?
The above questions are open-ended to enable the participants provide all-inclusive answers. Furthermore, systematic approach will be used in obtaining the required customer sample, which is 15 customers in this case. The customers will be randomly selected, whereby every 3rd customer will be asked to fill-in the questionnaire. The technique of systematic sampling was selected to ensure equal representation and accuracy of results by preventing biasness. In addition, ethical concerns will be considered. The representatives would be informed that their private identity will be concealed and that the study is entirely for the company. The representatives are also at liberty to withdraw from the study and will be provided with a written consent outlining the reasons for the survey.
The methodology of this research project included both qualitative methods and quantitative methods. The qualitative methods were used for primarily background information and specific examples of respondents that would be considered part of the target market. The quantitative methods included a distributed survey and a collection and analysis of the results using statistical software.
Marketing research has become a very important part of small businesses and large corporations gaining information about their customers and how they feel about their products and services. According to Philip Kotler, "Marketing research is systematic problem analysis, model building and fact-finding for the purpose of improved decision-king and control in the marketing of goods and services (Kotler & Keller, 2012)”. The initial step in the marketing process is to identify the problem the company is having and then decide the way the marketing team would like to conduct the research. The marketing team will devise a plan on how to gather the information and set a budget for the research project. In the planning of how they will conduct the
Kudler Fine Foods is a grocery food establishment that serves an upscale customer base. Kudler Fine Foods will start to focus in of how to expand upon their services and stream line the organizational process by improving the efficiency of the entire operations. The success will be measured by Kudler Fine Foods ability to integration a new system which will incorporate a database system. Kudler Fine Foods marketing should be able to easily see the most popular products purchased by customers depending on income levels, area of residence, gender, shopping location along with any other categories that marketing wants to add. The system should also automatically convert the purchases to points and add the point's totals to the customer information data base. "Analysis Phase is to understand and document the business needs and the processing requirements of the new system" (Satzinger, Jackson, Burd & Johnson 2004, p. 6)
Part Two is about survey and research. For a company to be able to improve its services is by asking everyone about it, by doing a survey. However, to have a significant result from a survey, ...
...d for consent to proceed with the study. The participants were given thorough instructions that at any during the survey you can withdrawal your participation in the research, and that this is to benefit research to society. Participation is this survey was voluntary was emphasized. Participants were told that the surveys should take no longer than fifteen minutes and the personal information will remain confidential their results may be shared, but for research purposes only. The questionnaire will have a demographic sheet and a 50 item questionnaire divided into two sections. One part has a four point Likert scale (0= Almost Never, 1=Sometimes, 2= Often, 3 =Almost Always) and the other part is a selection of A or B. It was also reiterated that the participants had the right to withdraw from the research study at any time; there will be no consequences or penalty.
...es several groups were randomly selected to help get some insight into prospective customers. These groups consisted of a wide range of females ages ranging from 15-75. They were asked a variety of question. These questions consisted of what type of service they were typically use to and how that current services could possibly be improved. They were given information about our company and what we offer. We then asked what were some of their personal feelings about having our company come into their homes to provide them with service. They provided us with feedback that was pretty much already known to Crowning Glory nonetheless to our surprise there was feedback that made sense but had not been thought of.
Being user friendly, the IS analysts thought that user compliance would boost the usage of the product. Much to the IS analyst’s dismay, surveys concluded that the program had small differences with usage. This problem was due to the socio-economic factors within the company which caused the sales representatives chosen to operate the system to shun the system. These excuses were due to disincentives such a lack pay bonus or reward for using the system, and being obtrusive toward their responsibilities. As sales representatives, they made excuses such as the system being “dirty work” for the manufacturers. Behind the excuses, the process of using the system was sub optimized by the sales representative’s subprocess within the company which was optimized for efficiency. Unfortunately, the IS analysts in charge of the project were not in a position to make changes regarding who used their system. Communication issues between the creators of the product and the managers who employed the product caused this
Therefore, the only way in which the researcher will include the views of the whole group is through sampling of the wider population or the group. But the generalization should only be based on the level of involvement of the population. In addition, the level of generalizations depends a time on the people who are participating in the study (Will & Jan, 2002). Random samples are mostly used so that all the participants are given equal chances to participate. Most of the quantitative consumer research conforms to the statistical studies, but the qualitative research is less concern with control, but they are concern with the interpretation of the phenomena (Payne & Wansink, 2011,
Customer analysis includes potential customer's attributes, needs, and perceptions about the company. In the case author distinguished different segments of customers.
The objective of this research is to help a company or an entrepreneur understand the business environment better as well as customers’ needs and, therefore, make better business decisions.
The GUI system built for E&F boutique is customer relationship management system. E&F needed this system to introduce the business concept to the customers and collect database and feedback from them. The business is a start-up, thus developing a system that allows their business to expand and attract customers and build rapport with them was needed. Moreover, since it is a start-up business it was needed to build a customer database through the collection of information from the customer relationship system. Technological advancement was part of E&F’s start-up plan and through building this system it would move forward through satisfying this plan.
This paper will help demonstrate the differences between different marketing research tools. Three means of data collection for market research are quantitative, qualitative, and pluralistic (Burns & Bush, 2006).
The questionnaire will be administered among the sampled 100 customers. It will contain both open ended and closed questions. The questionnaire will be structured into three sections. The first section will be an introduction that will brief the study participants on the study purpose and encourage them to answer the survey questions truthfully. The second section will focus on the participants’ demographics such as age, income, gender, family life cycle, and their purchasing behavior. The third section of the questionnaire will contain questions focusing on the consumer preferences when they buy products from the
The importance of planning and designing procedures for a food and beverage establishment is essential for a successful establishment. Procedures are the cautions taken to ensure that the operation is running effectively and efficiently to meet demands of the customer, with an effective and efficient operation it may reduce the complication of keeping customer relationships intact with the business. Making good decisions about operational procedures is an important characteristics to ensure that all processes and steps are taken to a degree of high quality standards and are delivered so it meets the requirements of a customer or goals set by the organization. Business that have effective practices can produce products and services that meets a high quality standards that can be delivered as the establishment inputs an effective effort into procedures such as supplies, customer orders, and payment that enable the organization to grow. Doyle, Bell and Smith (2010) examine that procedures was needed for an effective operation, for example procedures can resolve problems like poor customer servicing can be resolved by putting 100% effort of service to all customer no matter if it large or small, so that all customer are treated equally also on other hands like issues such as inventory efficiency, can be arranged so that the establishment is aware of stock control procedures and structures so that there is enough stock for sales. An establishment with a solid control on procedures allows effective and efficient operations bu...
To effectively sell a product or service, organizations have to really know how customers behave, regarding to what they buy. The study