Tom, father to Julie and Jack, found the Albion Theme Park Ltd. in 1980s. The business grew significantly since then. However, the growth has led to cropping-up of challenges in running the business ranging from managerial, operational, human resource, and forgetting competition. In order to address these challenges, the company hired a management consultant to compile a report, advising the company on how to develop a strategic plan for development of the company. The management consultant was supposed to address external analysis, internal analysis and to propose strategies and their implementation for the better meant of the company.
Part 1: External Analysis
External factors are those that are beyond the control of management. There exist several external factors in a business environment. These are competition, fiscal policies, and macro-environment, and industry analysis factors amongst others. Macro environment and industrial analysis factors will be considered.
Analysis of Macro Environment
Macro environment factors exist as a result of activities that takes place in an economy that are above the control of an organization, but have an influence on its decision-making, strategy implementation, and performance. The two macro-environment factors that are likely to affect the UK theme park industry are technological changes and changes in government regulations (Milman 2010, p. 222-228).
Technological Changes
Technological changes are on the rise since the late 20th century. For Albion Park Ltd to maintain relevance, it has to adopt new technological innovations. This means an extra cost to the company. Due to the scarcity nature of resources, predetermined allocations set-aside for technology update deprives the company t...
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Tourism impacts can be generally classified into seven categories with each having both positive and negative impacts. These impacts include; economic, environmental, social and cultural, crowding and congestion, taxes, and community attitude. It is essential for a balance on array of impacts that may either positively or negatively affect the resident communities. Different groups are concerned about different tourism impacts that affect them in one way or another. Tourism’s benefits can be increased by use of specific plans and actions. These can also lead to decrease in the gravity of negative impacts. Communities will not experience every impact but instead this will depend on particular natural resources, development, or spatial patterns (Glen 1999).
Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are made through Disney’s corporate strategies and enabled them to reach long-term success. One will discuss Disney’s long-run success through a general approach. Eisner’s turnaround of the company and his specific implications/strategies will be examined in detail in part II. Disney could reach long-run success mainly through the creation of value due to diversification and the management and fostering of creativity, brand image and synergies between businesses (1, p.11-14).
Noe, Raymond A., et al. Human Resource Management: Gaining a Competitive Advantage. 7th ed. New York: McGraw-Hill/Irwin, 2010. Print.
Is assumed as visitors police themselves. But I think opinion that Disneyland can stand for the future examples of urban growth is realistic. Like large numbers of city and urban centers throughout the world do hand over the public space to public governance. Sorkin at states that “ as spatiality ebbs, so does intimacy”, to the some level that models of development, promotion of automobile interactions eliminates the kind of random street- level human interaction that can enhance spirit and enthusiasm to city life. Sorkin mentions the characterization of the “ urbanism of Disneyland” like “ precisely the urbanism of universal equivalence” (217). As a strong node on a modern network of global reach. Disneyland looks to depend on the description of travel to these nodes, admitting it to become a destination.
Environmental – External environmental factors are forces or trends that can affect a business whether it is an opportunity, threat, or constraint. They can be divided into three interrelated subcategories of remote, industry, and operating environments. The remote environment includes factors beyond a company’s operating situation such as the economic, social, political, technological, and ecological factors. The industry environment includes factors that have more of a direct influence on a company’s business such as entry barriers, competitor rivalry, the availability of substitutes, and the bargaining power of buyers and suppliers.
Disneyland marked the onset of theme parks in the nation, which was carved out of a fantasy tale and it has been the leader for 60 years. And, there was virtually no competition to the attraction quotient that attracted people and tourists to visit the theme park.
Whether an organization consists of five or 25,000 employees, human resources management is vital to the success of the organization. HR is important to all managers because it provides managers with the resources – the employees – necessary to produce the work for the managers and the organization. Beyond this role, HR is capable of becoming a strong strategic partner when it comes to “establishing the overall direction and objectives of key areas of human resource management in order to ensure that they not only are consistent with but also support the achievement of business goals.” (Massey, 1994, p. 27)
Technological factors - Technology will keep improving and developing which will help Disney to further interact with their visitors. Magic Bands are the latest in technological advancement that Walt Disney World has introduced. They make it easier for the guests who are staying at a Disney resort to get into their hotel room, enter theme and water parks, connect PhotoPass images to their account and pay for food and merchandise. Disney is also ecommerce enabled as they have a online booking system on their website where you have book and make payments for products that are on
The presence of 330 million consumers around the Shanghai is yet another key factor that made the Disney to invest approximately $5.5 billion in this park. Without doubt, the market for Disney is growing across the globe and emerging and fast growing economies offers a huge opportunity for the growth and development. The China expanded its economy at 10% growth rate in the past straight 30 years therefore the Walt Disney will sees the immense growth from its theme park in
Noe, Raymond A., John R. Hollenbeck, Barry Gerhart, and Patrick M. Wright. Human Resource Management: Gaining a Competitive Advantage. 7th ed. Boston: McGraw-Hill Irwin, 2010. Print.
Lengnick-Hall M.L.; Lengnick-Hall, C.A.; Andrade, L.S.; Drake, B. 2009. “Strategic human resource management: The evolution of the field.” Human Resource Management Review, 19, pp. 64-85.
Comparing the size of Disney’s theme parks to that of a shopping store this can be a little harder to accomplish. Each area of the theme park must be broken down and managed, like different departments within a department store, only on a much larger level. When the theme park will open, when shifts will start and end, how many street vendors will be in the park and where, and how long rides will last. These are all things that need to be planned so the company can reach a larger goal. So how Disney’s theme parks are managed would be part of their operational strategy.
Tourism is growing rapidly nowadays and has become a one of the fastest-growing industries in the world. The modern mass tourism (David Weaver & Laura Lawton 2014: 59) involves a number of tourism products and tourism sectors interacted with each other, which makes contribution to tourism destinations’ economy, society and environment. Guangzhou which is my hometown and major economic centre in China has attached importance to the development of tourism.
Belsoy, J. 2012, ‘Environmental Impacts of Tourism in Protected Areas’, Journal of Environmental and Earth Science, vol. 2, pp. 10.
Because tourism is a mixture of industries, tourism destination management techniques need to take a holistic approach to develop tourism sites successfully.