Disney Inc. Operational Planning

1558 Words4 Pages

Disney Inc. Operational Planning

Strengths and Weaknesses

There are four different types of planning within and organization,

strategic, tactical, operational, and contingency. Each will have an

impact on each other and how they are carried out. Disney’s

operational planning consists of how things are run on a day-to-day

basis within a year helping to reach the company’s strategic planning

goals.

“Operational planning identifies the specific procedures and processes

required at lower levels of the organization.” (Scott, 2004 ) Within

Disney this would be the processes for day-to-day operations within

the Theme parks, the stores, on the e-commerce site etc.

Some of the strengths Disney’s operational planning has would be their

customer focus. Take Disney’s theme parks were there hundreds of

employees working on daily basis trying to accomplish one thing, which

is to make the customer happy. Disney knows that if they don’t make

the customer happy, people will not return. Comparing the size of

Disney’s theme parks to that of a shopping store this can be a little

harder to accomplish. Each area of the theme park must be broken down

and managed, like different departments within a department store,

only on a much larger level. When the theme park will open, when

shifts will start and end, how many street vendors will be in the park

and where, and how long rides will last. These are all things that

need to be planned so the company can reach a larger goal. So how

Disney’s theme parks are managed would be part of their operational

strategy.

A weakness Disney may have in the operational strategy is the shear

size of the...

... middle of paper ...

...m the World Wide Web @

https://ecampus.phoenix.edu/content/eBookLibrary/content/eReader

Merriam-Webster Online Dictionaryam, Retrieved October 20, 2005.

Available: [Online].

http://www.m-w.com/cgibin/dictionary?book=Dictionary&va=opportunities

Retrieved Oct. 18, 2005, from http://corporate.disney.go.com/

The Walt Disney Company, Disney Online. Retrieved October 19, 2005.

Available: [Online]

http://corporate.disney.go.com/corporate/business.html

Thomas S. Bateman, Scott, (2004). Management; The New

Competitive Landscape. Chapter 4, Managing,

[University of PhoenixE-Book]. ISBN: 0072538651. Retrieved October 20,

2005, from University of Phoenix EResource, MGT/330-Theory,

Practice, and Application, Web site:

https://ecampus.phoenix.edu/secure/resource/resource.asp

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