The Importance Of The Modern Mass Tourism

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Tourism is growing rapidly nowadays and has become a one of the fastest-growing industries in the world. The modern mass tourism (David Weaver & Laura Lawton 2014: 59) involves a number of tourism products and tourism sectors interacted with each other, which makes contribution to tourism destinations’ economy, society and environment. Guangzhou which is my hometown and major economic centre in China has attached importance to the development of tourism.

Guangzhou is a magnetic attraction which is located in southern part of China experiencing hundreds of tourists every month. Hospitality in Guangzhou is high-end and high-rated in the worldwide tourism sector. Accommodation is abundant with luxurious hotels and resorts providing for tourists …show more content…

According to Jago et al (2003) events have increasingly become a crucial part of many destination branding. Among the events industry, cultural events and festival are key drivers of the tourism and service economy around the world (Bladen et al. 2018: 339). For example, Guangzhou Flower Fair, a traditional cultural event during the Spring Festival, is held annually. It usually starts several days before the Spring Festival till the midnight of the Chinese New Year’s Eve. This encourages either local people or international tourists to purchase flowers and goods and experience the atmosphere of Spring Festival. Guangzhou is using this event to promote image of city and attract tourists. However, the delivery of an event at the destination will cause some negative effects in social and environment. First, hosting an event impacts on particular communities of people (Quinn 2013: 126), for instance, increase living cost as tourists may pay more for local goods and cause inconvenience including traffic congestion or noise problem (Bladen et al. 2018: 383). In terms of environmental effects, it will increase pollution and pose potential threat to natural habitats and endangered species. To minimize the negative impact, it is suggested to measure impacts and improve event management in order to produce events socially, culturally and environmentally-friendly (Getz 2005: 123). Moreover, it has capacity to further develop tourism potential by creating more products and services to tourists such as providing accommodations or building restaurants

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