Streaming video content over the internet continues to grow in popularity with consumers for a variety of reasons, including the widespread availability of high speed internet, attractive video content, easy to use video streaming devices and the rising cost of cable television service. Some consumers use streaming video to enhance or supplement the typical offerings available from their local cable provider. Others take a more extreme approach and use streaming video as a means to eliminate the need for a cable television subscription altogether. Presently consumers cancelling their cable TV subscriptions are still considered a minority of all subscribers; nevertheless their steadily increasing numbers have earned the moniker of “cord cutters.” …show more content…
Some are dedicated boxes that connect to your television such as the Apple TV or Roku set top boxes. The primary purpose of this type of device is delivering digital content and they are as simple to use as your television or Digital Video Recorder. Gamers are also in luck, since game consoles such as the Microsoft Xbox, Sony PlayStation and Nintendo Wii support video streaming as a secondary role. The list of video capable devices goes on to include smart televisions, computers, DVRs, Blu-ray players, iPads, Android tablets and smart phones. In reality, most viewers may already own several devices suitable for their streaming entertainment needs. For viewers new to streaming video deciding which device is the best choice for them will be determined by price, features and the availability of their desired …show more content…
The Digital Video Recorder used in modern entertainment systems can now be replaced with an easy to use streaming video devices. As the online video libraries grow to include more content, eventually streaming set top boxes will provide this functionality, without the need to schedule recordings or manage space used by previous recordings. One additional advantage, often referred to as TV Anywhere, allows viewing of online content from a variety of devices, as long as an Internet connection is available.
Now the real motivation that drives many Americans to consider these alternative options is money. According to the Federal Communications Commission, expanded basic cable rates have increased at a rate of approximately 6% per year since 1995. This is double the Consumer Price Index of 2.9%, and does not include charges for equipment, fees and taxes. Therefore, if cable prices continue to rise at double the rate of other consumer goods, it stands to reason that more shoppers will consider alternative sources for their video entertainment. ("REPORT ON CABLE INDUSTRY PRICES"
When I read this article, “Why Is American Internet So Slow” I didn’t comprehend how decreased American superhighway (internet) is compared with other countries. In fact, the United States, who formulated networks, ought to have the quickest connection. In paragraph 1 it states, “America’s average download speed is 20.77 Mbps and was ranked 31st.” In addition, Hong Kong download speed is “72.49 Mbps.” I couldn’t fantasize that Hong Kong has more than three times accelerated internet than the U.S. Let alone, I couldn’t understand that the U.S. internet is more time-consuming than other countries. In my opinion, I thought this article was not reliable sources at first, by virtue of, I couldn’t accept how slow the U.S. internet download and upload
Determining the right target segment requires an analysis of the customer, company and competition (fig. 2). TiVo's customer is defined by unmet needs in the market. While TV is one of the most ensconced and ritualistic elements of contemporary American life, there are still aspects of television viewing that do not fulfill customer needs. An estimated 68% of Americans complained that they felt "widowed" by their loved one during the Fall television season because their spouses were chained to their televisions during primetime from 8pm to 11pm. Additionally, parents expressed a difficult time getting their children to do homework during key television programming times. In general, this is evidence that consumers want greater control over their television consumption habits. Analysis of the TiVo Corporation reveals their core competencies, which include proprietary software, national distribution through established retail outlets such as Best Buy, Circuit City and Sears and product co-branding with trusted electronics giants Philips and Sony.
As advance technology of fiber-optic developed and is on the rise, everyday there is another story about entertaining movies on demand and streaming online is with ease. Those developments which let movie’s viewers sit in the comfort of their home or anywhere with access to the internet can stream instance movies with a push of a bottom. They no longer need to make a trip to the movie’s stores for movies rental and return, so that is why movie shops fail and filed for bankruptcy bring a symbolic close to the “let’s go rent a movie” era. Blockbuster LLC, formerly Blockbuster Entertainment Inc., both owned and franchised American-based giant provider of home movie and video game rental services through video rental stores, later adding movies by mail, streaming online and video on demand. Due to the peak of fiber-optic and competition from companies such as Netflix, Redbox, and GameFly, Blockbuster became the victim of digital media and filed for bankruptcy on September 23, 2010 due to significant lost in revenue.[3]
TV lives outside the cable box. Entertainment is now available at any time on almost any device, whether a television or a tablet, and in the era of cord cutting, video streaming services are quickly evolving and steadily usurping the throne of traditional TV networks. While Netflix may be synonymous with streaming, its competitors should not be dismissed, as the digital marketplace is ever-changing and often tumultuous. Among the myriad of streaming services available in the US, one of the earliest to emerge was Hulu, which, to this day, continues to provide popular network shows and original programming to its subscribers across multiple platforms.
Netflix will also work on almost any device including laptops, tablets, smartphones, smart TVs, and some Blu-ray players. Netflix gives consumers a solid blend of everything: value, capacity, and ease of access at a realistic price. Amazon Prime is slowly and noiselessly becoming a force to be reckoned within the video on-demand stadium. Amazon is solidly at work producing original content like Alpha House and Transparent, both of which have been lauded by critics. It also has a number of older HBO series obtainable for screening, giving it a big leg-up on Netflix and Hulu.
With sites like Netflix and Hulu releasing content daily, it was only a matter of time before cable companies made their services available in various formats. Cable television networks are no strangers to allowing users to watch content online from a computer, but have recently diverged their traffic to mobile apps and assorted streaming services. Until now, BET has only provided unlimited digital on demand access to an assortment of content through their Apple iOS and Android platforms. Announced earlier this week, BET Now will allow users of specified streaming devices to access their programming. Apple TV, Google’s Chromecast, and Roku players will allow a download of the BET app to provide users with extensive online viewership.
Interactive learning activities are available and will become increasingly available in the future. These factors are hoped to increase the up-take of digital television generally. With the ever increasing digital take-up, and the British Government pushing for Britain to be fully converted to digital television by 2010, the BBC has been required to change its direction, as well as capitalise on it. The competitors of the BBC have also ventured into the digital television revolution. ITV 2, ITV News, E4, Film Four, Film 4 World and Film 4 Extreme all stepped into the digital limelight before or at the same time as the BBC’s digital channels.
It is designed to conveniently take up a small space. • Content streaming is the big turn-on with this device as it provided more access to content on iTunes, wherein you are able to access and stream various contents on other devices aside from your PC. Additionally, it makes content accessible on HD television. Accessing media when synced directly to the Apple TV is very efficient. All you need is just a click on the remote and you are on your way to one great viewing experience.
In the past television had to be consumed weekly; now, with streaming services like Netflix, it is possible to watch whole seasons in one day. This new way of watching shows benefits companies like Netflix, especially now that their service is online rather than mailing DVDs, however it is worrisome for advertisers. Creators and producers also now have to face the challenge of writing shows with the binge viewer in mind. Netflix is encouraging this habit by automatically playing the next episode of a show without any effort from the viewer. Traditional TV and advertisers are threatened by binge watching.
Throughout the 1970s, concerted industry efforts at the federal, state and local levels resulted in continued lessening of cable restrictions. These changes, couples with cables pioneering to satellite communications technology, led to a pronounced growth of services to consumers and a substantial increase in cable subscribers.
Netflix has become exactly the type of entertainment service we seek - television series’ that are available suddenly and without delay. This same service is becoming sought upon in almost every area of our lives as society
Crystal clear high definition TV. And endless possibilities.” Internet providers should be inspired by initiatives like Google Fiber and work on faster connections
In today’s technology boom, the new waves of doing business have transformed the way people shop and live. The same happened the way people access personal entertainment. With Internet, people can stream movie online without have to go theater, or the rental movie box.
Netflix’s currently does not have a user friendly method for customers to stream videos onto television sets. Netflix is entering agreements with the manufacturers of game systems, blue-ray disc players, and televisions; to include software capable of streaming Netflix videos.
This have create so much ease for the access of information and entertainment. The use of the Internet have constantly increase the amount of user capability to multitasking, as of September 2009 there have been up to an increment of 30% in the US (Gali Einav, 2010). With technology as a rapidly growing trend, consumers find it relatively a necessity to own a smart phone. Having to view the news without the interference of having to wait through commercial or advertisement, the internet has created a passive platform for advertisement to be display passively. With the Internet supporting throughout multiple kind of device’s platform, the hassle of viewing the news will not be an issue for any consumers as long as they are logged on. This has caused a great deal towards the mainstream media, by creating participating communities around the media events. Consumers may choose to desert and choose the Internet as a substitution of traditional news media with the assumption of users being a more active consumer, rather than passive (Scott L. Althaus & David Tewksbury,