BBC's Current Marketing Plan
The BBC’s current marketing plan focuses on a number of specific
areas, where the BBC hopes to achieve a variety of objectives that
will improve the corporation’s image, in this country as well as
abroad.
The BBC plans to increase the range and quality of its radio and
television services. More high impact broadcasting is being focused
on. More memorable programmes are being developed and created, in
particular arts and current affairs. The BBC plans to build up and
solidify its digital service, providing something for everyone on this
service. Interactive learning activities are available and will become
increasingly available in the future. These factors are hoped to
increase the up-take of digital television generally.
With the ever increasing digital take-up, and the British Government
pushing for Britain to be fully converted to digital television by
2010, the BBC has been required to change its direction, as well as
capitalise on it. The competitors of the BBC have also ventured into
the digital television revolution. ITV 2, ITV News, E4, Film Four,
Film 4 World and Film 4 Extreme all stepped into the digital limelight
before or at the same time as the BBC’s digital channels. The BBC
should be wary of the way in which its arch rival, ITV, through away
its first and probably only attempt to launch its own box. On
digital/ITV digital paid over the odds for football coverage and then
failed to attract enough subscribers to warrant it. They proceeded to
own the football clubs they were supposed to bankroll millions of
pounds. The BBC can fall back on the fact that BSkyB subscribers will
watch...
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output.
The BBC does have a cash flow problem, and improving it will
inevitably free up money for reinvestment into the organisation. Most
organisations have to streamline their business at some point to
increase output or profit. It is better to streamline while in a
stable condition as oppose to doing it when the company is already on
its knees. Maintaining quality of output whilst improving efficiency
is vitally important, as viewers will seek alternatives is programming
quality is not up to the standard that is normally expected.
The BBC values its reputation in the UK and abroad highly, and
recognises that having a good reputation can help to sell programmes.
The BBC wants to earn greater appreciation from UK audiences in
relation to being an open, creative and trusted public service
organisation.
Not only educational shows accomplish these goals, but fictional television programs can often incorporate information that requires viewers to grapple with a topic using logical reasoning and a global consciousness. In addition, not to diminish the importance of reading, television reaches those who may never pick up a book or who might struggle with reading problems, enabling a broader spectrum of people to interact with cognitive topics. Veith has committed the error of making generalizations about two forms of media when, in truth, the situation varies depending on quality and content. However, what follows these statements is not just fallacious, but
In the 1969 case of Red Lion Broadcasting Co. v. FCC, Red Lion Broadcasting challenged the fairness doctrine that the Federal Communication Commission imposed on them in relation to a specific broadcast. Red Lion Broadcasting Co. aired that program on November 27, 1964, which included a personal attack on one author Fred J. Cook. Red Lion Broadcasting Co. refused to give Fred J. Cook his requested free time on air for rebuttal. As a result, the FCC supported Cook and ordered the radio station to give Cook his time on air for the opportunity to refute the previous negative claims made against him. The D.C. Circuit of the Court of Appeals subsequently upheld the FCC’s decision. Another appeal made and this time it was put in the hands of the Supreme Court, which also upheld the FCCs decision with a unanimous vote.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
Advertisement can be seen across the world almost anywhere and about anything. Some places where people can find advertisements in the newspapers, in the magazines, and on the web. The use for the advertisement is so businesses can launch their names and products as much as possible, since more and more businesses are in competition against each other. For example, the ad in the Arkansas Wild magazine is supposed to make the business Crain RV stand out to customers. The setting of the advertisement, the colors of the setting, and the design of the logo and words that are used in the business Crain RV’s advertisement would make most people pause on to look at the advertisement.
Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998, Robert Acker, director of strategic planning at XM, needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order to finalize the business plan. At fist XM needs to decide which of two business models to pursue, whether emphasis should be placed on charging customers a monthly subscription fee, or whether to rely more on earning revenue through advertising. In addressing this problem, management must consider the value that XM radio could propose for different consumer segments as compared with existing modes of radio (AM, FM) and in relation to its sole competitor in satellite radio – SIRIUS. Besides choosing a business model there is also a need to explore how best to approach and leverage manufacturer and channel partners, considering high unknown and high-risk technology. The purpose of this report is to analyze possibilities and outline possible recommendation on strategies for XM Radio. The following areas will be examined:
International Marketing of The Luton Development Agency The object of this report is to relate theories and principles of international marketing to the specific characteristics of the Luton business environment. Using the example of the Luton Development agency, relevant theories and issues can be applied in a realistic context. In order to do this a detailed analysis of the Luton business environment is required using a PEST (political, economic, social and technological forces) analysis among other techniques to identify and evaluate the environmental forces that may affect a business. Once these forces have been identified and analysed it will then be possible to determine what opportunities exist and any factors that may prove to be obstacles for the business in question. The prospects of Luton as an investment location can then be considered and evaluated.
When it comes to marketing in business, there are rules to follow. One of the biggest rules is the four Ps of marketing. The four Ps of marketing are as follows; product, price, place, and promotion. The four Ps are crucial to having a good marketing scheme for a product. The Walt Disney Company have become very good at marketing over the years. Part of the reason for this is their amazing ability to use the four Ps.
Texts are political. Political in the sense that they produce messages that carry specific ideas and beliefs targeted toward a certain thinking body of people. A familiar phrase in America is, “art imitates life.” It defines life as essential to art, but can we say the reverse? Could life imitate art? The semantics of the phrase seem too ambiguous for such a statement. What is the definition of art, of life? The phrase suggests that art reinforces cultural and social beliefs by using the verb imitate. If art imitates life, then life imitates art. The verb is reflexive and positioned in the middle of the two words it is reflecting. It is true then, the language speaks for itself, and this political statement can be used as a tool to find the underlying cultural belief within a text.
The challenge for this case is to build an Integrated Marketing Communications (IMC) campaign plan to a targeted market: Millennial’s (aka Generation Y), the timeline for campaign: April 2014 – March 2015, with a budget of $15 million for a national campaign.
We live in the age of consumerism; we are constantly surrounded by advertisements in our everyday environments. Through television, print, billboards, radio, the Internet and countless other mediums, it seems as though we cannot escape ads. We have become so accustomed to advertisements that most of the time we are unaware of the impact they can have on us. To help us become more aware of the effects of advertisements and consumerism, activist groups like Adbusters has helped bring more attention and awareness to how information and meaning gets generated and transmitted in our society today.
A Professional Advertising Agency Contributes to British Airways' Promotional Campaign A professional campaign can contribute to a promotional campaign in many ways which could help BA to establish a stronger message to the public, an advertising agency depending on its experience in dealing with big company like BA can contribute a professional handling of all BA’s advertising needs. This means handling BA’s advertising campaign from start till finish, the agency even deals with the expenses of their clients promotional campaign. An agency guarantees a professional and fresh approach to advertising because a big company like BA who handles its own advertising after years can run out of ideas, that’s where a professional agency comes into picture it enables the company to offload some of its advertising responsibilities so that the business can focus on other aspects of the company without having to worry about their promotional campaign. An advertising agency can contribute to their clients in terms of successful promotional campaign by helping their clients to: · Use innovative approach – this means an agency can help a company to look at other aspect of approaching customers, other ways of getting the message across. An agency can make a company more effective in communicating with customers.
Once LIFT is embraced by the college student market, we will expand marketing to the working world as well, growing our market share and profits. As demand increases, LIFT Water Inc. will open additional production facilities.
Advertising in the 50s was primarily focused on the return of traditional family values, and portraying the consumer’s role in society’s prestige. But, during the recession of 1959 to 1961, the time was ripe for some innovation in the advertising industry. Surly enough, a single ad appeared that changed the course of advertising history. The Volkswagen Beetle, a seemingly ugly car with all odds against it in the American market of huge, tail-finned vehicles of the 1950s, surprisingly prospered. The advertisement campaign broke all previous rules of using wide-angle photography, and beautiful women. These advertisements stole the American hearts with their wit and honesty.
BSB should have been able to identify potential competitors, particularly News Corporation. News Corporation was successful in US (in the US TV satellite industry), had experience transmitting television programs to Western Europe with a low-powered satellite and they already had presence in the UK with newspapers, which could allowed Sky to realize economies of scope. These economies of scope are even more significant if we take into account that News Corporation owns 20th Century Fox Studios. After purchasing 69% interests in SATV and renaming it to Sky Channel, this was a clear signal of a potential competitor to BSB. Adding to this, other signal was Murdoch’s personality, characterized by being aggressive and used to risk and make big bets. After all, he had bid against BSB to the British DBS franchise and lost, and given his personality, it’s normal that he would not go away after the first round. News Corporation is a global company and UK is one of the wealthier nations in the world, with high potential advertising revenue, which would make Murdoch want to be the leading player.
Not only is there a sense of globalisation in the things we watch but also in the way we watch them. For example, digital television has become such a part of everyday life for the majority of UK viewers that many don’t even know they have it. The total number of households in the UK with digital television now stands at 15,715,178. We are now able to watch the same channels as people at the other side of the world, thanks to digital television. We have so much choice that we, at times, don’t know what to do with all of it. It has the availability to hold around 999 channels ranging from BBC channels to children’s cartoon channels, from DIY shows to adult content channels; it is all available to us.