Acute Ambiguity
Roger von Oech, the author of A Whack on the Side of the Head, makes an unusual offer that thinking at random will increase the efficiency at which ideas become more abundant. This particular concept is certainly an original way to come up with new, fresh problem solving techniques. Ambiguity in the world can help new ideas flow for anyone when looked at in a creative way.
Chapter seven begins by explaining an example that would make the case against using ambiguity. In fact, the title of chapter seven is “Avoid Ambiguity”. While it is true that vague statements leave questions unanswered, the traditional idea behind gathering information is to find specific details and clear communicated information. Ambiguous communication can be dangerous in some situations where the consequences of not understanding the complete picture can cause harm. Therefore, communication of specific information is needed in some situations, however, the author then goes on to explain how the ambiguous statement or event can lead to more accurate and applicable solutions.
In the event that a problem would arise in a company or social gathering that would call for a creative solution, random thinking techniques would be incredibly applicable. The author gives great examples of creative solutions and brainstorming techniques from the simple event such as a fundraiser all the way to complicated matters such as national defe...
This paper will examine the reliability of George Berkeley’s metaphysical theory of Idealism. Berkeley’s Idealism holds that reality is made real by what the mind perceives and that what we perceive to be material is really a collection of immaterial sensations. Idealism is defined as the view “that only mental entities exist, so physical things exist only in the sense that they are perceived” (“Idealism”). Berkeley’s argument of Subjective Idealism is the view that reality consists of one’s mind and its ideas, while Objective Idealism says in addition, a supreme mind produces ideas in the physical world that do not depend on human minds to exist (Velasquez 146). Without Objective Idealism, one can undergo solipsism which is the belief that only one’s self and experiences of the world are real and everything else does not exist (“Solipsism”). Opposing Idealism is the metaphysical view of Materialism which holds that only physical things exist (“Materialism”). This paper will start by examining George Berkeley’s views of Subjective and Objective Idealism and how they apply to reality. Then, the critiques made and supported by Aristotle and Thomas Hobbes against both views of Idealism will be argued. However, these arguments fail to properly examine Berkeley’s Idealism, thus causing the critiques to be based upon misinformation. Although the criticisms pose potential flaws, Berkeley’s Idealism continues to be a major discussion in the metaphysical debate.
Creative. Using the creative approach to problem solving, leaders are more apt to explore alternative courses of action through the engagement in the problem itself. Clear paths to a solution do not present in such an approach and leaders experience a change of perspective with regard to solutions. Time is in abundance in this approach which is helpful in deep analysis and
Schilb, John, and John Clifford. Sonny Blues. Making Literature Matter: An Antology for Readers and Writers. 5th ed. Boston: Bedford/St. Martin's, 2009. 337-60. Print.
Naik, Gautam. "New Advance Toward 'Designer Babies'." Wall Street Journal. 04 Oct. 2013: p. A.3. SIRS Issues Researcher. Web. 17 Feb. 2014.
"Designer Babies: Eugenics Repackaged Or Consumer Options? (Cover Story)."Technology Teacher 66.7 (2007): 12-16. Academic Search Complete. Web. 20 Oct. 2014.
There are many definitions of the term brand that are significantly different. Some definitions are based on the brand as a determinant of visual corporate identity of the company. Thus, the definition of the American Marketing Society perceives brand as “the name, term, design, symbol, or other feature that distinguishes one seller's product from those of others.” Visual identity is certainly important, but not the only aspect of the brand. It is a new dynamic experience of the product, which is created in the mind and emotions of consumers. In today's competitive environment, brand can be defined as “a set of expectations, memories, stories and relationships which, integrated, influence customers´
Under Ottoman rule Yugoslavia was a multi-religious country. People coexisted with each other for centuries living peacefully with one another and were able to carry out regular life. The three major religions recognized in Yugoslavia were Islamic, Serbian Orthodox, and Roman Catholic. There were three main republics in Yugoslavia; Slovenia, Croatia, and Bosnia-Herzegovina. The three different republics in the region of Yugoslavia is what allowed for such ethnic diversity. Each religion was specific to one area of religious practice but all people could practice any one the religions in any location. The diversity and the freedom to practice religion played a large role in the start of the war. With diversity among people it gave opportunity, it allowed for new development and gave possibility for the power structure to shift into the hands of another ethnicity. With the fall of Yugoslavia in 1992 the three republics became recognized as states by the European Union in 1992. Slovenia and Croatia in January and Bosnia-Herzegovina in April. This was the beginning of the start to the Bosnian
From the time of Josip Tito’s death in 1980, to the rise of Slobodan Milosevic in 1989 tides were changing in Yugoslavia and Bosnia. The brotherhood and uniting that Tito fought so hard for was quickly being dissolved by hate and disarray. For fraction of time the bits of Yugoslavia looked to be in favor of new multi-party systems; however, as Milosevic came to power he pushed autonomy and rejected the multi-party agenda. Milosevic’s rise to power along with the regions destabilization leading into the Bosnian War and Milosevic’s role in spreading Bosnian Serb Nationalism, are three main factors that lead to the Bosnian War and genocide.
Branding is something that will never go away as long as there are things to sell. If branding didn’t exist and people bought products on impulse, companies would find it difficult to sell their products and services. The loyalty that branding produces makes it easier and more efficient for companies to survive. Branding is essential to companies because of the way society operates, through association of ideals to products. As long as companies continue to intensify their image and relate to desirable conditions, people will continue to buy their products and services, and businesses will continue to strive.
Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. Unlike analytical thinking, design thinking is a creative process based around the building up of ideas. There are no judgments early on the design thinking (Simon, 1969, p. 55). Design thinking includes imagination and reason, a combination of convergent and divergent thought, and creativity. Design thinking might be thought of as dialectic, or conversation. It involves design wisdom, judgment, and knowledge. Lastly, design thinking is skill (Hegeman, 2008).
Pavković, Aleksandar. The Fragmentation of Yugoslavia Nationalism and War in the Balkans. New York: St. Martin's, 2000. Web. 2 Apr. 2014.
Since the beginning of scientific research, the information discovered has led to many technological breakthroughs and advancements at a rapid pace. The velocity of the incoming discoveries may allow one to overlook the powerful emphasis we as humans hold over human life itself. While human research has been developing an understanding of Deoxyribonucleic acid (DNA) since Friedrich Miescher isolated the double-helix shaped molecule, efforts in recent decades to map the human genome have instigated a great amount of opportunity to the potential manipulation of the basic elements of life. This potential had escalated to a reality by 2001, as the first genetically altered babies had been born and were confirmed by scientists to be genetically altered. These successful operations have sparked a mass overflow of possibility and further technological advancements with regard to human genetic modification (Whitehouse). While there is an enormous amount of potential in human genetic modification, there is an equal amount of controversy that questions the ethics of such practices. For example, should the ability to modify a child’s genetic code be viewed as a technological possibility, or should it be a social obligation to ensure that all children are disease-free? Should it be the parents’ right to modify their unborn child’s genetic code to whatever they wish or see fit? Or should the fetus hold the right to live a life without genetic modification? There are many valid arguments for both positive and negative aspects of human genetic engineering. To make a claim concerning the ethics of human genetic engineering, one must analyze each potential point in order for their opinion to hold validity.
Branding is about seizing every opportunity to express why people should choose one brand over another. (Designing Brand Identity, Alina Wheeler, 2012)
Brands have the power of communication and self-expression, and can be made to be perceived in different ways by consumers. Every individual strives to create their own unique identity
The resolving ambiguity approach uses the following common rules to check if a sentence contains an ambiguity: