A Functional Service Economy

6048 Words13 Pages

A Functional Service Economy Green Business. Natural Capitalism. Eco-efficiency. An Eco-economy. These are terms used to describe the desired (and often purely conceptual) transformation of the private sector, from one of often flagrant resource use and disposal into a sustainable and ecologically concerned industry. ?The eco-efficiency imperative is based on the idea that companies must come to terms with the new realities of population growth, increased evidence of global warming, ozone depletion, loss of fertile soils and forests. These new realities will change the markets (customers' attitudes) and lead to tougher government regulation. This will change the bottom-line of each company now and increasingly in the future. Costs related to pollution will become staggering. Customers will ask for green products and they will even select companies on their proven ability to produce green products. Instead of waiting for government action and lobbying to get the right kind of action, companies must seek value creation through minimizing resource input. According to its proponents, eco-efficiency leads to economic and ecological efficiency. (Schot 1997). But what does green business really look like outside of the conceptual realm of sustainable development? Are there clear examples of profitable businesses that generate more revenue through environmental stewardship? In order to work within the bounds of capitalism and stewardship, green businesses need to address the irony threatening our world. Our country and world survives through consumption, but this consumptive lifestyle destroys the earth?s resources. Eco-efficiency, in order to be sustainable, applicable, and successful in consumers? daily lives needs to ans... ... middle of paper ... ...2 February, 2003. Patsula Media. ?Personal Planning Guidebook #79: Evaluating Renting, Leasing, Buying, & Financing Options?. The Entrepeneur?s Guidebook Series. 2001. http://www.smbtn.com/books/gb79.pdf. Accessed 6 May 2003. Sabatini, Jeff. ?Civic duty: saving the world, one convenient car-share at a time.? AutoWeek online. http://www.autoweek.com/cat_content.mv?port_code=autoweek&cat_code=carnews&loc_code=index&content_code=02770233 Posted 2 May, 2003. Accessed 5 May, 2003. Schot, J., Brand, E., Fischer, K. January 1997. ?Greening of Industry For a Sustainable Future: Building an International Research Agenda.? www.greeningofindustry.org. Accessed 6 May 2003. Vanderkooy, Zach. Personal communication. 5 May, 2003. White, Gerald, Ashwinpaul Sondhi, and Haim Fried. The Analysis and Use of Financial Statements. June 1997. John Wiley & Sons. 2nd Edition.

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