Social Entrepreneur And Ecopreneurs Case Study

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Before starting my research to find out the relationship between entrepreneur's motivations with social entrepreneurs mission, to explain further discussion I will begin by defining what is mean by social entrepreneur, motivations of a social entrepreneur, ecopreneur, ecopreneur behavior, ecopreneurial typologies, and green innovation. I moreover review recent studies relating to the topic under study.

2.1.1. Social Entrepreneur
Social entrepreneurship was introduced in the 1970s to address the issue of social problems sustainably. The term “social entrepreneur” was first mentioned in 1972 by Joseph Banks in his seminal work named The Sociology of Social Movements, where he used the term to describe the need to use managerial skills to address …show more content…

In the context of green entrepreneurship, Gliedt and Parker (2007) argue that contemporary businesses are more likely pursuing business strategies intended to capitalize on environmentally sustainable products and services. As a result, some for-profit businesses perceive the notion of sustainability and specifically climate change as a business prospect to exploit (Hanson, 2005). Dixon and Clifford’s (2007) study found that “ecopreneurs” can operate an economically viable business whilst maintaining the core values that motivated the creation of the business. It can be concluded that being ecopreneur should have a business strategy that can create goods or services that have values for environmental …show more content…

Based on Fong, Wolfgramm, & Shepherd (2014), there are ecopreneur definitions, ecopreneurial typologies, and ecopreneurial motivation (see table 1). Four types of ecopreneurs are identified: ad hoc, ethical mavericks, visionary champions, and innovative opportunists (see table 1). On the other hand, Linnanens’ (2010) typology of ecopreneurs classifies them into two criteria: the desire to change the world and improve quality of life and the environment (high, low) and the desire to make money (high, low). From this, he proposes four different types of ecopreneurs: self-employer, non-profit business, opportunist, a successful idealist (see table 1). Schaltegger (2010) also uses two dimensions for his typology. One is based on the person’s goals and their focus on the market effect of their business using a spectrum which includes ‘alternative science’ to ‘eco-niche’ and mass market, whilst the other focus on the priority given to environmental issues as a business which ranges from low to high. Three main types of ecopreneurs are then formed: ecopreneurs, bioneers, and alternative actors (see table 1). Freimann et al’s., (2010) study of German start-ups investigates opportunities for adopting sustainable business practices in new business ventures. They identify three different ecological orientation categories: eco-dedicated

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