Internal Stakeholder

1152 Words3 Pages

“Business can no longer say that it exists simply to generate shareholder profit. Today, business aspirations reach beyond the financial dimension to encompass contributions to a broader set of societal goals, including those focused on environmental and social responsibility imperatives” (Jimena, 2008, p. 9). Stakeholders play an important role in an organization since they influence the success of an organization. Organizational stakeholders or internal stakeholders are individuals who are directly related to an organization and have the capability to influence the business. This stakeholder group includes board/staff members, customers, suppliers, employees, and shareholder (Henriques & Sadorsky, 1999). Stakeholders can influence the organization’s strategies, policies and this will depend on their relationship to the company itself. Internal stakeholders have the ability to influence the path and the result of an organization’s project since they are involved in the daily basis of the project. When an organization takes care about its internal stakeholders’ problems, the percentage for the project to be successful is higher since internal stakeholders feel that they are a priority in the company. Internal stakeholders, especially managers are important since they communicate company goals to all employees. It is essential to ensure that employees understand what the organization is trying to accomplish and how their roles, dedication and performance contribute to the organization’s objective. Employees need to understand how their efforts and work help to achieve the short and long term goals of the company. These short and long terms goals of the company should be well communicated to avoid any discrepancies in the work f... ... middle of paper ... ...e a company's product if they like it and they can raise their voice by boycotting a company's product (Henriques & Sadorsky, 1999). Customers are considered to be one of the key factors for a company success, since without their help, success is not possible. When customers are satisfied with a product or when they are not, the company is influenced by their choices. In addition, “ A supplier can exert its influence by stopping delivery of an input if a customer firm does not comply with a given use (for instance, if the firm uses the input in a manner that damages the reputation of the supplier), or it can pressure the firm to employ a more environmentally acceptable substitute” (Henriques & Sadorsky, 1999, p.89). It is important for the company, to have good relationship with suppliers so instances like the ones mentioned above does not put in danger the company.

Open Document