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Social psychology chapter 9 social influence
Social psychology chapter 9 social influence
Societal influence
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This essay concerns social influence in general. Aspects of social influence as such as majority influence and minority influence will be discussed in terms of their underlying psychological processes and how they differ. Majority influence or conformity refers to the desire to belong or to fit in within a particular group which involves adopting certain attributes, behaviour and attitudes of a particular group. As a result individuals consequently experience group pressure (in Baron, Branscombe & Byrne 2008). Minority influence on the other hand, refers to the influence that the minority exert over the majority in that the majority come to accept the beliefs and behaviours of a minority (in Baron et al. 2008).
A considerable body of research has been injected into the nature and impact of both majority and minority influences. Moscovici (1980 in Hogg and Vaughan 2007) claimed that both majorities and minorities exert influence in different ways.
One psychological process underlying majority influence is through direct public compliance. The dual-process dependency model which was postulated by Deutsch and Gerard, (1955 in Hogg and Vaughan 2007) proposes two important motives for conformity: normative social influence and informational social influence. Normative social influence refers to the need to be accepted and approved by society. This involves individuals to modify their behaviours and to adopt new/current ones that are associated with the particular social group so that they are not rejected (in Hogg & Vaughan 2007). An example of this situation can be reflected in Asch’s (1956 in Baron et al. 2008) study of conformity in which participants conformed to the majority group but at the same time maintained their own private opinions and disagreed. This process is known as compliance (in Bailey, J.et al. 2008).
The second motive that explains why people conform according to Deutsch and Gerard, (1955) is based on informational social influence. According to Festinger, (1950, 1954 in Hogg & Vaughan 2007) this type of influence is associated with uncertainty. Here individuals are uncertain and lack knowledge as to how to behave in certain situations. Festinger referred to this as social comparison in which individuals are not fully confident about their beliefs, attitudes and opinions and therefore yield to majority in order to be correct. This occurs particularly under ambiguous conditions and is clearly demonstrated in Asch’s (1956 in Hogg and Vaughan 2007) and Sherif’s (1936 in Hogg and Vaughan 2007) studies in which participants converged on similar answers particularly when the tasks became extremely difficult for them to be able to rely on their own judgments (in Bailey et al.
So far, conformity has been discussed in terms of group identification and social roles. However, individuals also tend to change prior beliefs to seek group acceptance. Asch (1951) investigated the effect of group pressure on conformity by asking participants to make a line judgment with seven confederates that gave the same obviously incorrect answer. Yet, 37% of participants conformed by giving the incorrect majority answer, whereas in the absence of group pressure, less than 1% of participants conformed (Asch, 1951). There are implications on normative influence as individuals, despite knowing the majority opinion was incorrect, may conform to avoid social punishment (Breckler et al., 2005). However, Turner and colleagues (1987) argued
Solomon Asch developed and ran an experiment regarding the power of conformity that affects most populations. Psychologists have been attempting to fully understand the mental workings behind why people are so easily pressured into following others for the longest time. The main focus of psychologists, is to figure and understand what the causes are behind social conformity. Numerous terms are brought up when studying conformity. The “unspoken rules or guidelines for behavior in a group” (Hock 293) are labeled as social norms. When individuals are placed in large groups, the tendency is to lean with whatever the majority of the group thinks. The regular behavior of the individual tends to readjust to appease the superior crowd.
Therefore the question is why one setting would differ from another in reference to hazing and apparent criminal conduct. One theory suggests that people tend to go along with the majority out of fear of being excluded. This is referred to as the normative social Influence. The normative social influence is a social theory that suggests that when part ...
Cialdini, Robert B, & Trost, Melanie R. (1998). Social Influence: Social Norms, Conformity, & Compliance. Interpersonal Phenomena. Retrieved from: angel.elmira.edu/section/default.asp?id=w114_PSY3010_01.
Claim: When making a decision, people are often influenced by the pressure society places on them in order to follow the social norm, or what is socially accepted.
The astute reader may notice that this review does not include any papers that did not find a false consensus effect. The reason for this is not that this paper is not representative of the literature, but rather, that it is. The uniformity of the literature suggests that the phenomenon is fairly common. Some interesting arguments as to why this is are motivational or cognitive in nature. The motivational premise is based in the idea that people are motivated to believe that they have a place in their social environment. This argument is a based in self-justification, in that if many people share a given belief or behavior, it makes it easier to justify that this attitude or behavior is either right, or not as bad as it might seem.
Conformity, or going along with the crowd, is a unique phenomenon that manifests itself in our thoughts and behaviors. It’s quite simple to identify countless examples of the power of conformity in virtually all aspects of social life. Conformity influences our opinions and relationships with others, often to a higher extent than we realize. It is posited that people generally conform to the group in order to fit in and avoid rejection or because they truly believe the group is more knowledgeable than they are. After analyzing numerous studies and experiments on the nature of conformity, one will find that the motive of social acceptance is the greatest driver of conformity.
The most basic concept in social psychology is conformity. Conformity is the idea that behaviour or a belief is changed in order to follow, or conform, to what is considered the “norm.” One of the oldest experiments to support this notion was conducted in 1935 by Muzafer Sherif (Song, Ma, Wu, Li, 2012 p. 1366). There are two different types of
The minority rights in a democratic society appear to even out with the majority rule in an unusual way. There are some incidents where the minority may have loss, but on the other hand won. For example, when Rosa Parks didn’t give up her seat on that hot Alabama day, she stood up to the majority tyranny. The majority won by putting her in jail, however; the minority prevailed by establishing the civil rights movements.
Solomon Asch’s experiment in “Opinions and Social Pressure” studied a subject’s ability to yield to social pressure when placed within a group of strangers. His research helped illustrate how groups encourage conformity. During a typical experiment, members of the group were asked by the experimenter to claim two obvious mismatched lines were identical. The single individual who was not privy to this information was the focal point of the experiment. Twelve out of eighteen times the unsuspecting individual went along with the majority, dispelling his beliefs in favor of the opinions of the group.
First off, we should decide what a “minority group” is. In North America, Arabs or Muslims, African – Americans, and Indians or Sikhs and Hindus and even Asians are some of the more common minority groups you will come in contact with. Based on a study on ethnic minorities, it was found that “This study explored the impact of income status (low-income vs. non-low-income) on family functioning, social support, and quality of life in a community sample of 125 families. The sample identified themselves as 17% Black or African American, 7% Latino, 4% Asian, and 66% White.” (Mansfield, 2013) It seems as though since these minorities used to be so uncommon, that they are now the norm because of how much they have migrated, immigrated or even re-populated other countries than their own. These minority groups used to be so uncommon and misunderstood, that they have in a sense, been forced to be open and understand each other’s racial and cultural differences. When a...
Conformity, compliance and obedience are behavioural consequences of social influence (real or imagined social pressure) that occur in the presence of a group or other individuals (Elsenbroich & Xenitidou, 2012). Often these concepts are misinterpreted as being the same or even synonymous and while they do have similarities they are also very dissimilar. In social psychology conformity, compliance and obedience are distinct concepts that coincide due to their effect on behaviour in the presence of others. Pascual, Line Felonneau, Guéguen & Lafaille (2013) define conformity as an altering of behaviour and beliefs in an individual in order to reflect the behaviour and beliefs of the group that holds influence, though Myers (2014) emphasises that
Participants were not under any explicit demand to conform, as they received no physical or verbal coercion to do so. The specific hypothesis centered on the idea, “if group pressure can play influence and effect individuals perception, decision and attitudes”. The independent variable will be “Procedure”, and the dependent variable is the “level of conformity did change”.
Elliot Aronson (2012) provides a definition of conformity, two social psychological processes that underlie a conformity and cited examples of reasons why people conform in the book, The Social Animal. Aronson (2012) defines a conformity as “a change in a person’s behavior or opinion as a result of real or imagined pressure from a person or group of people” (p.19). In accordance with Aronson’s (2012) definition of conformity, people do conform owing to the social influence, which are two main social psychological processes: belonging and getting information.
Groups influence our everyday lives in ways that we don’t even realize. Most of what is learned from groups are societal norms that are being reinforced on a micro level in everyday life. Group influence on individuals is a clear tangible proof of societal norms by institutions. The groups we become a part of therefore can have a greater influence on our individual actions then we are aware of. As an individual we like to believe we have agency over our actions and what we decide but a lot of our own actions is more a part of a group mentality. Also, individual’s go along with a group’s influence so they feel better about themselves because then they won’t be ostracized. This paper will analyze different aspects of individual behavior and