Settings In The Portable Cellular Phone

Without a cell phone many people are lost. They feel like they are cut off from the world and have no way to contact the people that they need to. These advertisements play on that by showcasing the usefulness of phones. They also use the devices as an excuse to show their wealth to others and cause people to desire to be like them. Settings also affect how the phones are viewed. Is the setting dark, sunny, or is it simply a blank space? Some people may associate the usefulness of phones to the usefulness of themselves. These advertisements use human beings need to fit in which causes them to look for the newest tools to connect themselves with each other. The advertisements here show that all human beings need to fit in and advance themselves

The father and son are both seen using the phone and this showcases the family friendliness of the portable phone. The setting of the ad also has an effect on how people perceive the phone. The multiple settings of the boat, restaurant, and park highlight the portability and ease of talking anywhere, at any time of day. The overall light atmosphere in the ad affects people by rubbing off on them a little. The positive connotations associated with sunshine and being outdoors like they are in the park and on a boat influence people to feel more attracted to the ad. Also the brightness of it draws the people’s eye and has them pay more attention. This, paired with the narrator’s relaxed and warm voice creates an advertisement that grabs the audience. Humor was also a tool that they utilized to transition away from the benefits of the device to the benefits of Radio Shack 's low prices. Humor is also used to draw people in and they start to associate the lightness and humor with the cell phone and they want some of the positivity that is demonstrated so they are influenced to buy the phone subconsciously. In a nutshell, the combined humor, settings, and people shown create an atmosphere that is attractive to most

They provide this for them by giving them all something similar, a cellular device. They use emotion, attractive settings, and people to draw in a person and make them enjoy the advertisement. The main ideas of many the advertisements were just that; to pull them in and show off the phones positive qualities. In fact, when people no longer have their cell phones they feel less confident. They feel like they need the use of a material item in order to make them feel worthy. This has been advertised to people through the ages as a way to make them climb the socioeconomic ladder. Also the usefulness of the phones came into play often, cell phones are a tool of attracting people, using various apps, and contacting people for work purposes. In essence, catch people’s attention and make them feel like they belong or that they are useful and they will want your