Other people have a profound affect on our behaviors, emotions, and thoughts. A friend can coax another to drink alcohol at a party, despite being underage. A husband can convince his wife that she deserves to be beaten, and a professor can entice a student to prefer one philosophy over the others. These incidents demonstrate how easily influenced humans are, especially when they do not pay attention. Since the results can be severe, it is important for individuals to learn and recognize the various methods used to exploit them. During my research, I came across at least four methods which are frequently practiced: “Door-in-the-Face Technique,” “Foot-in-the-Door Technique,” “That’s-Not-All Technique”, and “Expertise” The first one I encountered was “Door-in-the-Face Technique, a method often used by children (Taylor, Peplau, & Sears, 2006).
On the night of October 21, 2010, my younger brother and I ventured to Wal-Mart in an attempt to purchase a pair of golden stud earrings. I hoped to replace the pair I lost last summer. Upon entering, we found the store, usually swarming with customers, surprisingly calm. Not bare, but peaceful. Wal-Mart itself is a corporate retail store which has a variety of items up for purchasing. These items are organized in sections, such as “electronics,” “toys,” and “baby.” In general, the aisles are packed with items, from the floor to the ceiling, of relatively low prices. However, the “jewelry” section is set apart; it contains a counter which separates the adornments from the rest of the merchandise. Behind this counter, there was a man named Matt. His long beard and otherwise slovenly appearance made him seem quite out of place among the sparkle.
The Door-in-the-Face technique is a tactic use...
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...ul of the processes I observed. Subsequently, appearance does matter, whether I want to admit to this or not. And finally, the potency of a persuasion method seems to depend upon how specific the customer is in their request(s). The more committed a customer is to their desired product the less likely they are to deter from it.
References
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As this paper is an exposition of the presence of persuasion in the New Age (contrary to its assumed freedom), it is also necessary, in the interest of fairness, to make some fundamental distinctions, with respect to the possibility of illusory correlations being formed from the conclusions of this paper:
The elaboration likelihood model (ELM) of persuasion is a theory of persuasion that focuses on how the audience interprets logic, evidence, reasoning, and other factors of the speaker or speech. Direct and indirect routes are both methods that contribute to the ELM approach. Direct persuasion route requires giving the audience arguments and evidence to make them think about how a product is a necessity to them, such as gas that can make a car go faster, food that can make a person meet his or her weight loss goals, or insurance that can give practical help to someone who needs it. Indirect persuasion is the usage of other tactics that appeal to the audience without them necessarily realizing it. The audience can use their intuition to be drawn in by a speaker’s charm, a catchy jingle, or a picture of a celebrity using the
...onson, E., Wilson, T.D., & Akert, R.M. (2013). Social Psychology (8th ed.). New Jersey: Pearson Education Inc.
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Theorists identified persuasive appeals to involve both emotional and logical persuasion (Larson, C., 2013, p. 185). These studies defined “psychological appeals or process premises” as persuasion targeting our cognitive and emotional channels (Larson, C., 2013, p. 186). They target the receiver’s emotions or mental psychic in the circumferential passage of the ELM (Larson, C., 2013, p. 186). This type of persuasion focuses on personal needs, emotions, attitudes and psychological satisfaction (Larson, C., 2013, p. 186). For example, it might include the emotional displeasure an individual might experiences regarding their poor choices (Larson, C., 2013, p. 186). Individuals experience a range of emotions.
Myers, David G. “Chapter 14: Social Psychology.” Psychology. 10th ed. New York, NY US: Worth
Brain Games season two episode five the power of persuasion, show’s how a lot of us are getting persuaded every day without even noticing it, as stated in this episode the human brain is constantly getting influenced to do things all the time, this episode it will elaborate how we are getting allured every day and how the decision we make is not necessarily ours, they are part of marketing’s plans. Marketing plays a huge factor of the manipulation every day, by using big words, different style of font or even the color of the signs. One of the power of persuasion is called “Priming; meaning subtle ques that are influencing your responses often without noticing it. It’s a way of bypassing your brain conscious decisions making it process to work
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Retrieved December 7, 2013. Gilovich, T., & Gilovich, T. (2013). Chapter 12 / Groups /. Social psychology in the United States. New York, NY: W.W. Norton.
In closing, Persuasion is a powerful tool, both in trying to persuade others and being
Another aspect of this principle is applied to the persuasion which is developed through companies who develop relationships with customers. This is certainly something which is developed over a long period of time. This could, for example, be used to develop a
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The foot-in-the-door technique, also called the gradation technique, refers to the assumption that a person who has already complied with a small request is more likely to agree to a larger one later. This technique contrasts significantly with others that aim to influence behavior in that it seeks to do so without the use of “external pressure.”