The main objective of the article is about how Trade and Globalization deteriorated markets in emerging countries and how their governments handled the situation, while the lecturer emphasized how the International Marketing and Globalization originated. The remainder of the paper is organized into three sections. Namely, summary of the listening, reading and writer`s conclusion.
To begin with, the speaker`s attention was focused on the causes of Globalization and some consequences for various trades. To enlist, flight was considered to be the first and foremost factor of Globalization. The lecturer points out how much popular it has become in a hectic world of today. Later, he also mentions how reasonable nowadays it has become to travel from point A to point B. Furthermore, he claims that especially business people are enjoying the benefits and convenience of it. Moreover, because of its high-speed, a number of entrepreneurs are able to organize individual appointments, making contracts with other business partners thus minimizing the number of hours they would spend working in the office. Secondly, news and entertainment industry which incorporates TV, Radio, the Internet, press and other means of media have had a huge impact on Globalization. The speaker outlines how all these news and entertainment spheres made into shared global culture earning billions of dollars. Besides that, lecturer states that there are no people not talking about global culture without affect of Internet, TV, Radio and films. The speaker provides some examples on how this industry has recently become one of the fruitful businesses in the world, as according to him a variety of international TV channels are purchasing popular TV shows, sitcoms, soap operas, blockbuster movies and documentaries most of which are based on common human experience. What he acknowledges is that the role of publicity via media is vast these days. He also believes that advertising in media has become a wide, quick and effective influential tool. Thirdly and finally, lecturer concludes his speech by providing information about administrative role of Globalization and implications of Globalization for marketing. Later, the speaker remarks that political phenomenon has created an easier access to solve social economic barriers, environment, crime, world poverty complications through joining heads of governments. As an example speaker gives European Union where group of countries with different cultures have come together in the sphere of co-operation. Over and above that, speaker asserts that Globalization made it possible for a local product to reach the worldwide arena and at the same time positively influencing local cultures around the world.
Over the past few decades, factors such as globalization, de-regulation, credentialism, and technological progress have brought momentous transformations to the economies of the world. Wealth imbalance between countries has contracted, while income inequality within countries has expanded. The demand for highly skilled workers has increased, and so have the salaries for the most successful individuals in society. Less educated people, however, have fared relatively worse. This is quickly attracting
Introduction Since 1500, the economies of Europe and Asia had been extending their reach overseas. With the establishment of the Atlantic system of trade, these economies exercised their mercantilist desires, America became a cultural mixing bowl, and the spread of knowledge and technology amplified. Because of this ever-increasing global interaction, between 1750 and 1870 momentous changes occurred across the world in agriculture, politics, economics, and technology. Considered one of the greatest
activities such as market research, product development, inform customers about product features, promotion, customer services, customer feedback and so on. Online shopping is used as a medium for communication and electronic commerce, it is to increase or improve in value, quality and attractiveness of delivering customer benefits and better satisfaction,