Free Decker Essays and Papers

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  • Black & Decker

    1561 Words  | 7 Pages

    Black & Decker was recognized as the power tools international industry leader during the early1980’s. However, due to the maturity of its power tools business and competition from companies joining the global market, B&D shifted from a single business firm to a diversified company. Early success with acquisitions such as GE propelled the company to acquire Emhart, a highly diversified manufacturer of industrial products. The acquisition of Emhart is well documented and provides a roadmap for

  • Black & Decker

    1278 Words  | 6 Pages

    Black & Decker that their products were at comparable, or even better at some cases, quality. Branded as Home Tools: It appears that professional-tradesmen did not want to use the same tools that housewives used at homes (Black & Decker). Tradesmen viewed Black & Decker tools more for home use than being subjected to demands of the job site. This was a perception issue that was hurting Black & Decker big way. Distribution Channel: It is also evident from the data (Exhibit 2) that Black & Decker lacked

  • Black & Decker

    1054 Words  | 5 Pages

    Black & Decker Black & Decker (B&D) is a global manufacturer and the world’s largest producer of power tools, power tool accessories, electric lawn and garden tools, and residential security hardware. The company was a pioneer in innovation and development of power tools and has used that position to build strong brand names that enjoy worldwide recognition. Key Causes for Poor Performance in the Professional-Tradesmen Segment The reason B&D has performed poorly in the professional-tradesmen

  • Black & Decker

    1099 Words  | 5 Pages

    Background Black and Decker (B&D) is a pioneer in portable power tools. In 1991, it is a $5 billion in sales company with 29% of these sales coming from Power Tools and Accessories. B&D is the world’s larges producer of power tools and the U.S. market overall leader. Problem Statement B&D has a strong market share in the consumer and industrial markets, but is weak in the P-T market as it is currently experiencing decreased market share. In this segment, B&D is not generating profits and, at the

  • Birth Order's Effect on Personality

    525 Words  | 3 Pages

    Birth Order's Effect on Personality Birth-order could be one way to gain an understanding of friends, family members and co-workers. Research has shown that the birth-order indeed has an effect on personality. Birth-order of course does not explain everything about human behavior, personality is also affected by many different factors such as heritage, the environment of the upbringing, family size, education etc. There are four basic classifications of birth-order: the oldest, the only, the middle

  • Black and Decker Marketing Stratgey

    1403 Words  | 6 Pages

    The Black and Decker is the large producer of power tools and accessories, household products, outdoor products and hardware. It has the number one market share position in the Consumer and Professional-Industrial segment but insignificant share in the Professional-Tradesmen segment. Below I will answer the questions posed in the case and will make analysis in order to understand the situation and make some recommendation for Black and Decker situation. 1. Black and Decker has 9 % share compare

  • Analysis of Black and Decker International

    1159 Words  | 5 Pages

    In 1910, S. Duncan Black and Alonzo G. Decker started their business Black and Decker. Six years later they introduced the first portable power tool and the company has been growing and changing the world ever since (Stanley Black & Decker, Inc., 2011a). In 1990, Black & Decker acquired the Emhart Corporation that included locks and lock set products (Cummings & Worley, 2009). With the introduction of this new product and Black & Decker’s desire to improve their global market, Fred Grunewald worked

  • Case Study Black And Decker

    2463 Words  | 10 Pages

    Black and Decker Marketing Plan for 2014/2015 To: Joseph Galli Jr. VP of Sales and Marketing of Power Tools for Black and Decker The Marketeers David Ly - 300465235 Kevin Wong - 302132225 Henry Lu - 302127935 Patrick Chavarria - 302180143 Tracey Liang - 302284312 Mkt 304 - 01 Professor: Dr. Freddy Lee Executive Summary Joseph Galli Jr, the Vice President of Sales and Marketing of Power Tools for Black and Decker has been put in charge to develop a marketing plan for the company’s next

  • Black And Decker Case Analysis

    3299 Words  | 14 Pages

    one internal or external factor. There have been many factors that have contributed to the companies decline which include branding, its perception to the tradesmen, and single target marketing with the power tools. One successful aspect of Black & Decker has been their segmentation. The segmentation has been broken down into three Consumer Tools, Professional - Tradesmen Tools, and Professional - Industrial Tools. Both Makita and Milwaukee are priced 5-10% higher than B&D, which makes the Consumer

  • Business Analysis of Black and Decker

    3162 Words  | 13 Pages

    Business Analysis of Black and Decker 1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment