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    Colgate Palmolive

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    Introduction Colgate Palmolive is the current leader in manufacturing and distribution of oral care and general hygiene products in the world (Crescendo Networks, 2011). Almost all households on the globe use a product of Colgate Palmolive. The success story of Colgate Palmolive started way back in 1873 when its founder, Mr. Colgate, started the company, and ever since, the company has been rising in the corporate world to achieve its current position. However, this does not mean that all has been

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    Colgate-Palmolive

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    Colgate-Palmolive has remained a leader in the oral hygiene industry. The company operates all over the world and has been successful in all markets. One reason the company has remained successful is because the company understands its customers and customer buying behaviors. This paper will discuss different segmentation variables for Colgate-Palmolive. This paper will also discuss the behavioral influences. Finally, this paper will make some recommendations for the Colgate-Palmolive company

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    Colgate-Palmolive has a massive distribution range as soap and toothpaste are needed everywhere. Almost all Super Markets, Discount chains and Pharmacies such as Walmart, Target, and Walgreens, carry Colgate-Palmolive products (Assignment Point, 2013). There is little restriction on who can carry their product as people need soap and toothpaste and will purchase it regardless of which store sells it. Colgate-Palmolive promotes their brands in a variety of ways using the internet (social media and

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    Global Adventures of Colgate Palmolive Today there are many firms whose products are widely known and are available in many countries all over the world

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    Colgate Palmolive

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    Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and perfumes or

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    Strengths A Colgate-Palmolive Co has a strong customer loyalty as it has become one of the most recognizable products in all 6 continents. Customer in all over the world still preferring to use the products of Colgate Palmolive Co. due to its accessibility, quality and innovation. Colgate-Palmolive Co is recognized as a leader in sales of oral hygiene products sales. In 1991 the sales of the company exceeded the level of $6 billion and gained profits of $2.76 billion as it brought them 43% of the

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    Colgate-Palmolive

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    WS1 CP Paper Colgate-Palmolive has been a leader in household and personal care products. In 1991 the company planned new product launches while planning to venture into new markets (Quelch & Laidler, 2011). The company’s plan worked and now the company offers products from oral hygiene products to dish soap to dog food. This paper will discuss the company’s mission. This paper will also discuss a SWOT analysis which according to Kotler and Keller (2009) is “the overall evaluation of a business’s

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    Colgate-Palmolive

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    Companies use promotional strategies to gain customers and sales. Colgate-Palmolive use different strategies to help increase their sales. While many companies have decreased advertising spending Colgate-Palmolive is one company that has increased advertising spending (Neff & York, 2008). This paper will discuss the current promotional strategies of Colgate-Palmolive. This paper will also discuss the integrated marketing communications (IMC) and make recommendations for the strategies used.

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    Colgate-Palmolive

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    Companies are not able to succeed without having a strong branding and pricing strategy. Colgate-Palmolive has managed to build a strong brand name and offer competitive prices. Innovation is a key factor in the Colgate strategy. This paper will take a look at Colgate-Palmolive’s product positioning and life cycle. This paper will also discuss the branding relationships and pricing methods. Positioning and Life Cycle According to Keller and Kotler (2009) “positioning is the act of designing

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    Colgate-Palmolive (CP), the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product's introduction promised highly profitable returns, it also presented Colgate with a number of challenges including a significant financial investment, fierce competition, manufacturing limitations, and potential cannibalization

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