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    attractive target market and marketing mix (review Exhibit 2-10). As the HP case illustrates, a manager who develops an understanding of the needs and characteristics of specific groups of target customers within the broader market may see new, breakthrough opportunities. But it’s not always obvious how to identify the real needs of a target market—or the marketing mix that those customers will see as different from, and better than, what is available from a competitor. This chapter covers concepts

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    The Dietary Drug Xenical: A Breakthrough in Combating Obesity In addition to the negative social drawbacks associated with being obese, there are several physical and health risks. Because of this, the issue of obesity has become a widely discussed topic in the United States, especially during the past twenty years. Experts have estimated that somewhere between one in every four and one in every three Americans are obese, and over 55% of Americans over the age of twenty could be classified

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    directly. Radio was "born" in the twenties, and "died" in the forties. Because the depression made listening the only amusement people could afford, the thirties were radio's finest years. Later, in the fifties television was making a breakthrough. By 1961, 88% of the United States' households had two sets which were in use for an average of 5 hours a day. Television killed off small-club boxing, minor league baseball, and practically any other activity that meant leaving the living

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    Like A Virgin.. Or Not

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    the young (Fiske 282).” Never before had a woman presented herself so provocatively yet so comfortably. In the beginning, Madonna ultimately sacrificed sexual purity. Her daring exploitation of sex from a feminine point of view was definitely a breakthrough in 1980’s American society. Often, she dressed like a man and grabbed herself in “sacred” and “unseen” places. Actions like these, as Fiske points out, presented a threat but “not the traditional and easily contained one of woman as a whore but

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    The Rosetta Stone

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    Egyptian hieroglyphics found on walls inside numerous tombs were useless. The pictures were falsely believed to be symbolic, representing some sort of object or idea. Something soon changed all of this misconception. 1799 was the year of a great breakthrough in Egyptology. French troops, under Napoleon’s command, were destroying a wall when they found a black, basalt stone. The stone was inscribed with three different forms of writing: Egyptian hieroglyphics, a shorthand form of hieroglyphs, and Greek

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    Cloning is Not What it Used to Be On Sunday, February 23, 1997, Scottish researchers broke one of nature's greatest laws by cloning a lamb from a single cell of an adult ewe.  This breakthrough opens the door to the possibility for the cloning of other mammals including humans. This remarkable achievement is being looked at as a great advancement in animal agriculture.  But this achievement could lead to ethical questions of standard. Researchers lead by Ian Wilmut of the Roslin Institute

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    Fourier Series

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    functions of a variable, whether continuous or discontinuous, can be expanded in a series of sines of multiples of the variable - this result isn't correct at all. But the fact that some discontinuous functions are the sum of infinite series was a breakthrough. The question of determine when a function is the sum of its Fourier series has been fundamental for centuries. Lagrange had given particular cases of this (false) theorem, and had implied that the method was general, but he had not pursued the

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    towards a state of wellness. On the basis of this model, eSiddha℠ is your online wellness service provider enabling you with access to a variety of digital subtle energy-based wellness-solutions, called DigiMed™. Enjoy! MENU/ABOUT eSiddha℠ is a breakthrough online wellness service provider; enabling (Click & Cure!) model of service delivery for very sophisticated mind/body wellness solutions, i.e, DigiMed™. DigiMed™ is a revolutionary digital subtle-energy based wellness solution; in image and sound

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    High Performing Teams

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    to 20 engineering projects at IBM. These incredible results are described as breakthroughs. Breakthroughs which originated in the mid-1980’s produced outstanding results for IBM as well as many other companies. The breakthrough methodology will be explained as well as what results IBM and other professionals can expect when it is used with high performing teams (Scherr, 2005). Breakthrough Methodology The breakthrough methodology started when an IBM leader noticed that another small, fairly new

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    Genii’s In the Making

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    desires can be met. So the true goal of technology is to assist in meeting desires. The quicker and smaller technology is, the easier it is to obtain those desires. Nanotechnology is the newest wave of technology that will potentially make a huge breakthrough in technology’s goal. Though not a science secure as of yet in our world, it is waiting for the time to make its momentous break though into the modern world, bringing with it a global effect on the human way of life. Nanotechnology is defined

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