• How effective was the advertising? Remember to supply evidence – and beware of making sweeping claims without supporting data: just because you liked an ad does not mean it was effective! Always consider other factors. • What – if any - general conclusions can be drawn from the example you have studied? You should consider the wider implications of the campaign – social, cultural and otherwise. Relate your case study to what we have looked at during the module. Was Johnnie Walker’s 'Keep
attract women. Axe body spray’s ad slogan “How Dirty Boys Get Clean”, truly has many people wondering what the meaning behind it is. Women in general are objectified and are at the expense of sexism in these ads. This theme was created by Bartle Bogle Hegarty, an advertisement marketer it entails: Use Axe body sprays and women will pursue you. It is clear that the average teenage male would be engulfed in this product. So, one could say that Axe has reached the goal of obtaining there public, but
HISTORY OF SONY- THE MAJOR ELECTRONIC BRAND Soni Kabushiki Gaisha, commonly referred to as Sony, derived the name from Latin word Sonus, is a Japanese Multinational Conglomerate Corporation its headquartered are in Konan Minto, Tokyo, Japan. Its diversified business is mainly focused on the electronic goods - game, entertainment financial services sectors etc. The company is one of the best manufacturers of electronic goods for the Consumer and Professionals. Sony established in the wake of World