stainless steel driver. Today, there are a total of 2,600 employees working with the Callaway Golf Company. Celebrities such as Bill Gates, Kenny G., Celine Dion, and Alice Cooper uses the latest technology of Callaway Golf. Even the pros such as, Annika Sorenstam, Charles Howell III, and Phil Mickelson use Callaway Golf as well! It had eventually become one of the biggest names on the tour. Mr. Callaway had once stated, “ We feel we have been extremely fortunate in our success as a company so much so
Marketing Analysis of Fantasticc Golf Company Table of Content Section page Executive Summary 3 Introduction 4 Mission statement 6 Consumers’ analysis 6 Target market 7 Consumers’ characteristics 8