Maslow's Hierarchy Of Needs: Case Study

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The Article Mr. Rankin is the person responsible for the technical implementation of a new customer relationship management software. The company he works for is having great success with initial sales across the country, but when it comes to repeat customers, it seems the numbers are lacking. This software, in theory, should increase the levels of follow-up service nation-wide. At this point, the company employs three hundred and ten people and maintains their low prices, which is how they get their initial business. Mr. Rankin is starting to feel the pressure from his boss, Mrs. Dyer. All the pressure he is feeling seems to be translating to the rest of his team. One member of the team, Sally, quit for a job that offered her less …show more content…

He devised five different sets of needs that were grouped into two different categories, Basic and Higher-order needs. The basic needs are just that. The basic needs for physiological survival. (food, water, shelter, ect.) Higher-order needs are the needs that are not necessary for physiological survival but for psychological stability, if I had to put it into my own words. (Social, esteem, self-actualization, ect.) Looking at all of these needs, there are two separate ways about how we are motivated to satisfy each need. These are what we call Intrinsic and Extrinsic motivations. When we say that somebody has intrinsic motivation that generally means that the reasons why they are motivated are influenced by factors that cause a sense of accomplishment and pleasure. On the other end, we have extrinsic motivations which means that the reasons people are motivated are influenced by factors controlled by others. This includes things like money and status. Below you can see a diagram of Maslow’s hierarchy with the more basic needs at the bottom and the Higher-order needs towards the top. (Fig. 1-1) (Fig …show more content…

The Chicago members are amore family oriented group and may need more time off whereas the LA team is willing to work whenever you ask them. That is the glory of Maslow’s theory. It is intuitive, or sensitive to the individual, which makes it the perfect solution for this company.
Discussion
Each individual is and will always be different. When you look at a company as a whole, sometimes a problem, does not have a one size fits all solution. In this case, the CEO needs to realize that while all of the employees are having their basic needs met, there are small steps that could increase the amount of higher order needs being met. The first step I would suggest is to hire a branch manager for each branch that is part of the company. This would make communication between the separate branches smoother and put a little less pressure on the other employees. By taking this step, Rankin would not be forced to fly back and forth from LA to Chicago, and back and forth, and as that was one of the complaints mentioned in the article, it would take massive amounts of pressure off of

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