The Overcution Of Native Media And Native American Media

In the movies and television shows many of us grew up watching, a stereotypical and even racist view of Native Americans was portrayed. Many of us grew up believing these detrimental stereotypes, believing they were either accurate or were not harmful. Native Americans are portrayed as wild savages who kill mercilessly in the old westerns your grandfather watched on Thanksgiving Day. Native American women are portrayed as sexy princesses who protect the white men that would later—historically speaking—wipe out their culture completely in your Disney movies. Lastly, the Native Americans who are portrayed as poor, lazy drunks who regularly smoke hallucinogens are in your comedy television shows. Without realizing these harmful stereotypes and

An indigenous documentary is a documentary that is made by the members of an indigenous community, or in close interaction with the indigenous community. This native media is slowly becoming a form of entertainment and communication between present day tribes and their members. These newer forms of media aim to disassemble the mainstream media’s stereotypes about Native Americans. “They both preserve knowledge for future generations and communicate the group’s identity to the wider public,” (Leuthold; pg. 193). Although currently, many Native American media producers have tried to push their work further into the mainstream media, they face many difficulties with money, as most of the money for production of native media is loaned to producers through the government. However, the main goal of native media is “…focused on the concerns, practices, and beliefs of specific tribes…” (Leuthold; pg. 208), and “…indigenous media has, to this point, avoided the homogenizing tendencies of mainstream mass media,” (Leuthold; pg. 208). To prove that native media can become a popularized and common place form of media, three popular native media movies that have proven success include: Smoke Signals directed by Chris Eyre, Skins also directed by Chris Eyre, and The Business of Fancy Dancing directed by Sherman Alexie. What whitestream media does not understand is that they “…have a great deal of power in shaping—not just reflecting—public opinion, and, as such, media outlets must bear some of the responsibility of perpetuating racist images wherever they occur,” (Johnson; pg.