Starbucks has been on the leading edge of business ethics, with its innovative initiatives in; employee treatment, ethical sourcing and farmer support, community involvement, and environment friendly practices (Starbucks, 2012). Howard Schultz CEO of Starbucks was recently named Fortune’s Businessperson of the Year for 2011, due to his proven flair in marketing, and ability to come back and save the company he helped build after an eight year hiatus. Starbucks posted astronomical numbers for 2011; $12 billion in revenue, 37% increase in shares, and a major acquisition of the California base super-pr...
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... 6, 2012, from http://management.fortune.cnn.com/2011/11/17/starbucks-howard-schultz-business-person-year/
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