Drinking places reflect cultural perceptions about alcohol which accounts for the fact people in different cultures prefer to drink in different drinking places. Researchers find that in regions like Britain, North America and Australia, “drinking-places are more likely to be enclosed, insular, even secretive environments, with solid walls and doors, frosted windows and substantial screens or partitions” (SIRC). The secrecy and exclusion of drinki...
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...also play an important role in promoting healthy drinking behaviors and reducing alcoholism. In his essay, Gladwell claims that in college frat parties, boys could be less noisy, aggressive and violent if the decorations, lights, and music of the parties are changed to a more peaceful style. However, we should recognize that it is sometimes hard to change people’s drinking customs without changing peoples’ beliefs about alcohol first. Hence, apart from these external changes of drinking places, these boys’ beliefs of the behavioral effects of alcohol should also be changed: alcohol is no longer the guide to a disinhibited world, it is just a normal constituent of life. And to achieve this change, the government should first reevaluate how today’s culture such as education and media portrays alcohol, and start a cultural revolution of alcohol from their observations.
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