Your search returned over 400 essays for "spokesperson"
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Advertising and Promtion: The Effectiveness of a Spokesperson

- Many marketing companies have realized the importance of celebrity endorsement as a marketing communication tool. Corporations hire celebrities because they are individuals with “Celebrity Equality”. The awareness and association celebrities portray firm’s hope this branding transfers to the product they are selling. When corporation sign on a celebrity, they are taking on the possibility and risk of the spokesperson may become involved in events that can have deleterious effects on the spokesperson company and the product their advertising....   [tags: Marketing]

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1807 words | (5.2 pages) | Preview

The Effectiveness of a Celebrity Spokesperson in Advertising

- Many marketing companies have realized the importance of celebrity’s endorsement as a marketing communication tool. Corporations hire celebrities because they are individuals with “Celebrity Equality”. The awareness and association celebrities portray to consumer firm’s hope this branding transfer to the product they are selling. When corporations endorse a celebrity, they are taking on the possibility and risk of that the spokesperson may become involved in events that can have deleterious effects on the company and the product, they are advertising....   [tags: Advertising]

Term Papers
2071 words | (5.9 pages) | Preview

Why Lee Is The Spokesperson For Ms. Lee

- Ms. Nelle Lee is the author of “To kill a Mockingbird” which is a very famous 20th century novel. Recently “Go Set a Watchman” which is a sequel to her previous book was controversially published. Lee is very old and in bad health. Some people believe she never wanted “Go set a Watchman” published. Other people thought that she did want this book published. One of these people is her lawyer Tonja Carter. Carter is the spokesperson for Ms. Lee since Lee is mostly deaf and blind. The people who believe Lee did not want this book published believe Carter is manipulating her in order to make more money off the new book....   [tags: Publishing, Publication, Mass media]

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1272 words | (3.6 pages) | Preview

The Underground Artist as Political Spokesperson

- The Underground Artist as Political Spokesperson It has often been said that comics do not necessarily affect society as much as they reflect society. Where the latter may seem to be true, the former is the more obvious truth. The subtlety of their messages may escape the immediate notice of the average citizen, but hours, or even days later, when that person stops and uses a clever comic to illustrate a point; the artist’s statement has been made. Many subtleties appeared in the 1960’s-1970’s – no one really noticing their arrival until it was too late to prevent their existence – and many of these same subtleties made permanent changes in the way American youth perceived their world,...   [tags: Political Politics essays]

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3148 words | (9 pages) | Preview

Skinner 's Theory Of Psychology And A Noticeable Spokesperson For Behaviorism

- B.F. Skinner was considered the father of behavioral approach to psychology and a noticeable spokesperson for behaviorism. According to Corey (2013), he advocated radical behaviorism. In other words it placed a primary importance on the effects of environment on behavior. Skinner was a determinist; he did not consider that humans had free choices. He recognized the existence of feeling and thoughts, but disagreed about them causing humans action. In its place, he underlined the cause-and-effect links between objective, observable environmental conditions and behavior....   [tags: Behaviorism, Psychology, Classical conditioning]

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`` Bros Before Hos ' : The Guy Code By Sociologist And Spokesperson For The National Organization For Men

- Imagine that you are hurt, whether it is physically, emotionally, or even mentally but you cannot express these emotions. You cannot show one bit of the pain that you are experiencing. The only thing you can do is hide behind a huge dark mask that consumes you and who you really are just so you have the ability to conform to the rest of your peers and society. What makes it even worse is that it must be done for the majority of the days you live. The reality is this exists today in the world we live in....   [tags: Man, Gender, Emotion, Boy]

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1589 words | (4.5 pages) | Preview

The Correspondent as Spokesperson and Mediator in Stephen Crane's "The Open Boat"

- The Correspondent: the Spokesperson and the Mediator in Stephen Crane’s “The Open Boat” Stephen Crane’s “The Open Boat” has long been acclaimed as a fascinating exemplar of Naturalism, generating many studies that range from the indifference of Nature to the “psychological growth of the men through the experience” (466). The psychological growth happens to every man on the boat, yet is mostly depicted through the voice of the Correspondent and in the form of his questioning and contemplating their desperate situation....   [tags: American Literature]

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825 words | (2.4 pages) | Preview

Hernan Cortes Advertsing

- This project is about a historical spokesperson advertising a product from today. There are drawbacks if there’s a pitch person from today that advertises. One drawback is that if the pitch person does something bad, less people will buy the product. An example of this drawback, is when it was rumored that Lance Armstrong was using drugs like steroids so Nike didn't want him to advertise for them anymore. The drawbacks about it is that both, the company and Lance Armstrong lost money. Benefits of having a historical pitch person as an advertiser is that they won't ruin their reputation since they aren't alive anymore....   [tags: historical spokesperson advertising modern product]

Free Essays
585 words | (1.7 pages) | Preview

Management Is Getting Work Done Through Others

- Managers spend a considerable amount of their time having to deal with information, making decisions, and interacting with others. Simply stated by Williams and McWilliams (2013) “management is getting work done through others.” Managerial roles can be broken up into three major roles, according to researcher, Henry Mintzberg, these three categories are as follows; interpersonal roles, informational roles and decisional roles. Within theses major roles there are a total of ten subroles. “[These] ten roles are common in all managerial jobs regardless of the functional or hierarchical level....   [tags: Decision making, Management, Negotiation]

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Analyzing the Relationship Between the Celebrity Endorser and Product in an Advertisement

- Advertising is vital to the success of companies within society. Through advertisements, companies are able to keep the general public informed, and reminded of new products and services available to them. As a result, it allows businesses to prosper and grow. However, the strength and believability of advertisements is what draws the attention of consumers, and persuades them to indulge in the product. Therefore, this is a vital component of advertising. In this assignment the relationship between the celebrity endorser and product in a magazine advertisement will be analyzed....   [tags: Advertising]

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988 words | (2.8 pages) | Preview

Analysis Of The Commercial `` Anything Is Possible ``

- In the commercial “Anything is Possible”, a young woman explains how she has worked to get where she is and how the things she 's done has changed the world. This commercial was made in response to the Cadillac “ELR Poolside” commercial. I will be comparing the two commercials in order to analyze how choices in rhetoric analysis gets their points across. When she begins the conversation, she compares herself to the dirt. This tactic might confuse the viewer at first, but it soon makes sense by the end of the commercial when she ends up in the Ford car: the dirt is meaningless and a waste of space, but then she goes on to describe how she is a entrepreneur, and uses the manure to create rich...   [tags: White people, Black people, Woman, Youth]

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1227 words | (3.5 pages) | Preview

The Early Stages Of A Research Study

- When planning to have a research study conducted, there are several steps in the process that should be in the early stages of the study. The early stages of the study will typically have the common goal of establishing what the topic of the research is, what questions need to be , and how the research study will be conducted. When identifying what questions need to be , there is a common use of secondary questions that should be answered as well. Business research is a very common practice when operating in advertisement....   [tags: Advertising, Public relations, Marketing]

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Graduation Speech : My Teacher Pushed Me Away From My Comfort Zone

- This fall semester on the first week of school, my teacher pushed me away from my comfort zone. She assigned the class to attend a 12 step meeting followed by a written paper on our experience. I attended a DUI and Drug Counseling meeting in Libertyville. On my way there, I forecasted the meeting in a small, cold, classroom filled with elderly people gathered around in a circle talking about their everyday battle with alcohol. I’ve heard of 12 step meetings, but I have never been to one or encountered someone who has attended to one....   [tags: Father, Mother]

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Pre-campaign Analysis: Old Spice Brand Image

- ... With both the online and TV ads, Old Spice wanted to maintain certain traits associated with the brand such as the trademark whistle at the end of ads but at the same time to revamp the ad by adding in some “clever writing and picture-perfect casting” and developing a good story with added “swagger” and humour (Vaynerchuk, 2011 and Marketing Conference Services, 2011). Tactics The online ad was to be aired for 30 seconds (s) on YouTube on February 8 2010, a few days before the Superbowl (Marketing Conference Services, 2011)....   [tags: grandfathers, recognition]

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1557 words | (4.4 pages) | Preview

Crisis Management - Malaysia Airlines

- a. On March 8 2014, Malaysia Airlines Flight 370 was scheduled on a daily routine flight from Kuala Lumpur to Beijing. This fight never happened. From some time and later on the air traffic control contact lost for unclear reasons. The disappearance of Malaysia Airlines Flight resulted the largest international search and media interest and attention in the last decades. Carrying 12 crew members from Malaysia and 227 passengers from 14 countries, the aircraft disappearance has remained an unresolved issue....   [tags: traffic control, milatary radar, dissappearance]

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1415 words | (4 pages) | Preview

The Prophet Jeremiah 's Impact On The Young Life Of Jeremiah

- There come moments in life, where one needs to stand up for a belief, knowing that opposition will likely be a returning outcome. Facing criticism, cynical jeers, rejection by peers, and ridicule become expected side effects. The prophet Jeremiah faced more than a moment, or even a short season of this. He endured forty years of such circumstances, resulting in a Book highlighting palpable emotions and experiences. Noticeably unique from other Biblical texts, through the biographical emphasis, or “confessions” contained within the book, (CITE), Jeremiah strongly focuses on its title character, and his challenges throughout....   [tags: Bible, Moses, Torah, Prophet]

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Mucha Is a Powerful Executive

- ... Also, named as one of the 100 Most Important In-House Communicators in the World by The Holmes Report, and one of PR Week’s Top 50 Industry Elite. (2014,“Disney Corporate Management Team.”) After joining Disney, Mary Doe created a more collaborative communications team, a dual-reporting system – communications staff report to Mary Doe, as well as respective business heads to ensure more control and everyone knows what’s happening internally and externally at Walt Disney. Her style matched with John Ram, who closely monitors stories about the company and she became an integral part of John Ram’s team and considered as one of his closest advisors....   [tags: disney, global communications]

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559 words | (1.6 pages) | Preview

Sex Offenders And Sexual Abuse

- Every year there are an estimated 50,000 to a million reported cases regarding sexual abuse against children (Flowers, 2006). These cases include, according to Flowers (2006, p. 103), “child rape, child molestation, sexual perversions against children, and the sexual exploitation of children such as through child pornography and child sex rings”. Sex offenders can sometimes be someone within the family, someone close to the family, or they can be someone who is a stranger and has sexual fixations on boys or girls (Flowers, 2006)....   [tags: Human sexual behavior, Human sexuality]

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1080 words | (3.1 pages) | Preview

Definition and Importance of Crisis, Crisis Management and Communication

- 1.0 Introduction Every organisation aim to be successful. A good and effective management strategy is one necessary thing that a business should have to be able to run well. In business, crisis which can interfere the running of the business (Fearn-Banks 2009, p.6), can happen anytime, therefore, this includes the need of a good crisis management plan. "Crisis management is a set of factors designed to combat crises and to lessen the actual damage inflicted" (Coombs 2012, p.5). To be able to have an effective crisis management, effective crisis communication is necessary....   [tags: potential negative outcomes]

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Nelson Mandela Is the Definition of a Legendary Leader

- ... Finally, he founded an organization called “The Elders,” which represents “independent global leaders working together for peace and human rights” (The Elders, n.d.). Summary of Accomplishments During Mandela’s younger years, he became the “leading spokesperson and a unifying symbol of resistance” (Lieberfeld, 2004) in South Africa. He spent his life working as an ANC activist, becoming the second ranking leader and the chief organizer of the Defiance Campaign, leading South Africans against apartheid....   [tags: influential world figures that changed history]

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2582 words | (7.4 pages) | Preview

Marketing Analysis : Invisalign Offers A Unique Solution

- Problem Definition Invisalign offers a unique solution to malocclusion—virtually invisible, it is aesthetically more pleasing, comfortable, easier to administer, and easier for patients to maintain better oral hygiene. Despite 75% of Canadian and American orthodontists trained to use the system, there is a low conversion rates in orthodontists who adopt Invisalign. The company has been using a push strategy in an attempt to win over orthodontists—the orthodontists are the gatekeeper to patients and revenue they need to cover the high costs they are incurring as they pursue their growth strategy....   [tags: Orthodontics, Dentistry, Dental braces]

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1065 words | (3 pages) | Preview

The Effects Of Media Policy On Public Schools

- Media Policy Due to the changes with more rigorous standards and complex testing formats, creating a positive image is very important for public schools. School principals have a big job of making sure that all information is accurately and effectively communicated to the public. It is very important to know how to correctly handle all types of situations dealing with the news media. News media as we see on daily television can be brutal and not always present the best angle or accurate interpretations....   [tags: Public relations, Communication, High school]

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Consumer Loyalty And Attraction Of Advertising

- One in three women will not leave the house without a complete face of makeup applied. They use about six to eight beauty products every morning and spend about 20 minutes a day applying them. Totaled, this equals over a year of a woman’s life. On average, women eighteen and older spend about one hundred and forty four dollars a year on beauty. The annual expenditures worldwide for cosmetics is about eighteen billion, making beauty an extremely lucrative market. With thousands of different cosmetic brands, the competition is very heated for consumer loyalty and attraction of new customers....   [tags: Cosmetics, Human skin color, Beyoncé Knowles]

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The Prophet Jeremiah Of The Bible

- Life presents all human beings with moments when choosing to stand up for something, or someone, brings certain opposition. Criticism, cynical jeers, rejection, and ridicule, all present as potential outcomes to acting out of such convictions. The prophet Jeremiah faced more than a moment, or even a short season of aforementioned affliction. Scholars project from 627-586 BCE, some forty years of perpetual calamity in the life of Jeremiah, results in a book within the Hebrew Bible drawing attention to palpable emotions and experiences....   [tags: Bible, Moses, Prophet, Torah]

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1848 words | (5.3 pages) | Preview

Benefits Of The Elderly Patients

- Cons Advances To Loot Elderly Patients Recalling thoughts is a challenge to many but John Nimmer purchased Procera with thoughts of increasing his memory. He however regrets the experience he underwent with the products wishing it would fade from his mind along with the company marketing it. Nimmer, aged 81 and living in Arlington was lured by an ad on the TV about the Procera and went on to call a very charming lady who convinced him to take the advantage of the discounted of for a lengthy supply of the product claiming to enhance the brain’s ability to recall thoughts....   [tags: Marketing, Credit card, Old age, The Card]

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Trade Unions in Botswana

- This paper seeks to critically discuss whether or not trade unions should participate in political affairs or otherwise “party politics” in Botswana in light of the statement and remarks echoed by Seretse Khama in a journal titled, “ Trade Unions in Botswana”. It will first attempt to define what politics is as well as trade unions. The discussion shall then critically discuss the arguments as to whether trade unions should be allowed to participate in the political affairs of Botswana raised in the Sir Seretse Khama article referred to above....   [tags: politics, employees, members]

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1880 words | (5.4 pages) | Preview

What´s an External Stakeholder

- A stakeholder can be defined as a person or group that has interest or concern in an organisation. Stakeholders can affect or be affected by the organization’s actions, objectives and policies. Some examples of key stakeholders, as relevant to Myer, can be found below. External Stakeholders: Fair Wear Lobby Group (Protesters) The lobby group behind the protests is a key stakeholder to be reached at this point in the issue lifecycle. By identifying their needs and complaints the issue can be contained and prevented from escalating further into a full-blown crisis situation....   [tags: retail industry, ez clothing production company]

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1172 words | (3.3 pages) | Preview

Advertising Agencies

- Advertising is the primary source of communications between a company and consumers. Companies may choose in-house advertising or utilize an outside advertising agency. The amount of money that has been allocated for advertising plays a large role in whether a company uses an in-house source or an outside advertising agency. Utilizing an outside agency has several benefits including: • Reduced costs such as less employee time spent on promotion and design • More expertise • An outside perspective • Access to talent (Clow & Baack, 2014, p....   [tags: Marketing Strategy, Celebrity Endorsement]

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965 words | (2.8 pages) | Preview

Principles of Management

- Strength of an organisation mostly depends on the management team. Without it, the organisation will go haywire. The people who run the management teams are called managers. "Management involves coordinating and overseeing the work activities of others so that their activities are completed efficiently and effectively" (Robbins et al., 2009, p.10). The manager interviewed is Mr. W and works for a small company, Neoncrafts Sdn Bhd. It has been established since January 1993. He holds the top-level, as a managing director (MD) since the business started....   [tags: business, business management]

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1780 words | (5.1 pages) | Preview

The Strange Case of Marlise Munoz and John Peter Smith Hospital

- There are many ethical paradigms through which humans find guidance and justification for their own actions. In the case of contractarianism, citizens of a state are entitled to human rights, considered to be unalienable, and legal rights, which are both protected by the state. As Spinello says, “The problem with most rights-based theories is that they do not provide adequate criteria for resolving practical disputes when rights are in conflict” (14). One case that supports Spinello is the case of Marlise Munoz, a brain-dead pregnant thirty-three year old, who was wrongly kept on life support for nearly two months at John Peter Smith Hospital in Fort Worth, Texas....   [tags: contractarian viewpoint]

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1005 words | (2.9 pages) | Preview

Ripe Moments and Mutually Hurting Stalemates

- Many theorists have tried to explain how any why conflicts end. Some theories have proven to be more successful than others. It is difficult to create a theory that applies to all conflicts because each conflict is different. Conflicts can be ethnic and religious based or they can be about resources and territories. William Zartman advocates a theory of ripeness and mutually hurting stalemates to explain how and why conflict have ended. Throughout this essay his theory will be analyze through the conflicts in Northern Ireland, Cambodia and the Oslo agreement....   [tags: ripeness theories]

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3025 words | (8.6 pages) | Preview

Super Bowl Advertisement Messaging Strategies

- Super Bowl Advertisement Messaging Strategies During the 2016 Super Bowl, companies paid approximately $5 million for a 30-second commercial, according to CBS (Ourand, 2015). With this type of investment, it is important for companies to strategically consider how to relay messages to consumers in a meaningful way. However, even a hefty investment will result in a very low increase of sales (Clow & Baack, 2016). Visual advertising results in better message delivery than other forms of advertising for larger companies with a creative mix of strategy, source, appeal, and execution shown in Table 1....   [tags: Super Bowl, National Football League]

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1446 words | (4.1 pages) | Preview

Celebrity Activists in Contemporary Society

- Celebrity Activists in Contemporary Society Works Cited Not Included According to the book Celebrity Politics, approximately 10 percent of Americans get national political news from nightly entertainment shows such as the Tonight Show. For Americans under 30, the number is nearly five times as many (Orman and West 100). Citizens are looking to be entertained rather than simply educated by the nightly news. As David Schultz aptly put it, “ The new media cover politics, but only politics as it entertains, in part, because the audience the new media attract is a less politically interested audience than traditional news audiences” (20)....   [tags: Politics Celebrities Essays Papers Effect Cause]

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3625 words | (10.4 pages) | Preview

Age of Propaganda: The Use and Abuse of Persuasion by Anthony Pratkanis and Elliot Aronson

- Today, we are bombarded by messages; not just text messages, or electronic messages, but marketing messages. With modern technological advances, advertisers are competing for the consumer’s attention. When we are crowded by these images, we no longer recognize them and fall into their carefully designed traps. This behavior leads to more extreme tactics deployed by the mass media to catch the attention of its demographic. Eventually, the companies are producing and promoting propaganda. This trend is pointed out in the non-fiction book, Age of Propaganda: The Use and Abuse of Persuasion by Anthony Pratkanis and Elliot Aronson....   [tags: behaviors, marketing messages]

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959 words | (2.7 pages) | Preview

The Impact of Word of Mouth in Influencing Purchasing Behavior of UTAR Kampar Students

- ORGANIZATIONAL COMMUNICATION AND ACTION COMMUNICATION STYLE (NESTLE) DURING CRISIS The world is against the idea of Nestle using palm oil in their product which causes the killing of orang utans. Greenpeace changed their homepage to a Kit Kat logo which happens to be a mock-up approach. The reason being is to inform their online visitors to stop Nestle from destroying rainforests to gain palm oil and also to write to the CEO through its website. Due to this act, some Facebook users change their profile pictures cooperating with the mock up which displays Nestle Killer instead of Kit Kat Now, Nestle clearly does not have an experienced spokesperson as their leader or even a crisis management...   [tags: organizational communication and action]

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1529 words | (4.4 pages) | Preview

Reflecting on the Statement: The Psychopath is Not Mentally Ill, He is Evil

- Within this essay I will reflect upon the statement “The psychopath is not mentally ill; he is evil. “by corresponding this with my understanding of mental illnesses and its repercussions. Secondly I will reflect upon understanding of Evil by applying the Christian values I witness when I was little , and secondly the philosophical thought of Thomas Hobbes in comparison to psychopaths The first half of statement “The psychopath is not mentally ill” made me realize that I didn’t truly understand what it meant to be mentally ill, however I thought that a good starting place would be to firstly understand what it meant to be “healthy”....   [tags: Hobbesian and Catholic frameworks]

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1861 words | (5.3 pages) | Preview

Stigma: Notes on the Management of Spoiled Identity, by Erving Goffman

- The book I chose to do my paper on is “Stigma Notes on the Management of Spoiled Identity” by Erving Goffman. Goffman was stood out from other sociologists because he did not follow the normal rules that the others lived by. This rebellion often was thought to be caused by his lack of professional manners, and made it difficult for some to be in his company. However, Goffman was not like other sociologists due to his love was data not simply sociology. He primarily exhibited his work via essays and believed in not expecting too much because he realized that only so much could be achieved with the current level of knowledge in micro social science....   [tags: Sociology ]

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2121 words | (6.1 pages) | Preview

Analysis Of The Play West : A New Play Lab

- I saw Gabrielle Fulton 's Untitled Adinkra Play, which was presented as part of Play West:  A New Play Lab on Wednesday, July 13th 2016. It took place in the 1990’s When it began it first looked like it was only about a power couple that got a visit from an old friend. As the play went on you realized it was a lot deeper than that. Will Carver, he was a college professor that the lost his job because he had a incident with a student the in the heat of comments from the student about homosexuality Will Choked the kid ultimately resulting in Will being fired from the University....   [tags: Homosexuality, Sexual orientation, Marriage, Gay]

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Analysis of CNN vs. GLAD Lawsuit and Article Reviews

- CNN is a cable news network owned by Time Warner. The world headquarters is in Atlanta, GA. A class action lawsuit was filed in 2011 against CNN by the Greater Los Angeles Agency on Deafness (GLAD). Because CNN opted not to include closed-captioning for their short video clips, GLAD claimed that CNN was violating California’s Civil Rights and the Disabled Persons Act (DPA). In 2012 a magistrate judge ruled against CNN’s appeal to dismiss the case. CNN argued that the lawsuit be dropped due to California’s anti-SLAPP (strategic lawsuit against public participation) statute....   [tags: Deaf, Closed Caption, Videos]

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750 words | (2.1 pages) | Preview

The Is Surveillance Software Created By The Gamma Group

- FinFisher is surveillance software created by the Gamma Group, a German and UK-based company that specializes in spyware tools. This advanced program can hack into encrypted files and look at its target’s cell phone or computer activities. It can even tamper with the target’s profile and intercept emails. Though FinFisher showcase feats of advancement in the area of computer science, it has led the Gamma Group into a firestorm of widespread controversy. The main reason for this negativity towards FinFisher is because of the Gamma group’s choice of dangerous clients....   [tags: Human rights, Morality]

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Needle, Signature Sandwich Of A Local Fast Food Chain

- NEEDLE IN SIGNATURE BURGER RUMOR The chosen scenario is the first one provided, regarding the accusations that a needle was found in a signature sandwich of a local fast food chain. This case is interesting since the organization is dealing with a rumor, however, before the issue escalates into what could become a potential crisis, the organization should communicate with stakeholders appropriately. Overall, the restaurant should use the strategies provided by the Situational Crisis Communication Theory (SCCT)....   [tags: Mass media, Blog, Public relations, Food]

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1154 words | (3.3 pages) | Preview

The Interconnectivity of Graffiti Art in Popular Culture

- Abstract- This lesson will encapsulate the interconnectivity of graffiti art in popular culture. Graffiti has been present since the early times of the Roman Empire and Ancient Greece. This form of art has evolved into a type of self expression and can be used as a way to communicate social and political views. Some forms of graffiti are considered works of art and others as an act of vandalism. Overall, the main idea behind graffiti art is an underlying meaning or message. Students will learn how a symbol that is so popular can be used to represent personal identification for all to view....   [tags: Art]

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1870 words | (5.3 pages) | Preview

Taking a Look at an Old Spice Ad

- Old Spice, a brand of male grooming products, has produced many humorous ads and television commercials to persuade more and more men to buy their products. In a 2008 ad for their pro-strength antiperspirant, Old Spice used Neil Patrick Harris, famous for his role as teen Doctor Doogie Howser, as their spokesperson to appeal to males and add humor. Old Spice effectively reaches their target male audience through the use of well-known model, humor, and offering a needed product without the need of a prescription....   [tags: male grooming products brand campaign]

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867 words | (2.5 pages) | Preview

A Report On The Operators And Supporting Engineers

- The operators and supporting engineers were obviously well-versed in system knowledge, evident in the fact they eventually determined the root cause even in absence of accurate readings, but the confirmation bias from trusting the automated processes and control room readouts led to issues persisting for 138 minutes until the block valve was closed (Roesler). Accident investigators experienced a hindsight bias, eventually stating the incident could have been prevented with more training in addition to being able to view the actual status of system components....   [tags: Nuclear power, Three Mile Island accident]

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973 words | (2.8 pages) | Preview

Marketing Efforts On The Ombre Hair Colouring Style

- Introduction. After reviewing the data provided by L’Oréal, we recommend focusing the marketing efforts on the ombre hair colouring style. L’Oréal can successfully market this style trend through the development of several campaigns on major social media platforms to promote the new product. We are confident that a strong social media presence will allow L’Oréal to mass promote its new product in a feasible fashion, while capitalizing on the strong L’Oréal brand. Background. Hair colouring has been a critical focus at L’Oréal for decades....   [tags: Mass media, Marketing, Hairstyle, Social media]

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849 words | (2.4 pages) | Preview

Applying Adult Learning Theory Through Character Analysis

- Abstract This assignment explores the learning theories of Mezirow and Bandura through the character analysis of Malcolm X, portrayed by actor Denzel Washington from the film “Malcolm X”. The focus is to examine the theoretical perspective of adult learning theories transformative learning and that of social learning and how they impact character learning and development. Applying Adult Learning Theory through A character Analysis The film “Malcolm X,” produced by Worth, written and directed by Lee (1992) portrays the life of civil right’s leader Malcolm X as he makes his transformational journey from street hustling, jail, and imprisonment to later emerging as a leader for social change....   [tags: Literary Characters/Learning]

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1459 words | (4.2 pages) | Preview

The, Organizational Communication, By Alan Jay Zaremba

- There are many definitions for what is considered to be a crisis. Alan Jay Zaremba, author of the textbook ”Organizational Communication,” combines several definitions of the word to conclude that a crisis is “an incident that occurs unexpectedly, could damage an organization’s reputation, values, and/or performance, and requires effective communication. (Zaremba, 2010) In the case of the Nuance Group, their current situation completely blindsided the organization, was a nightmare for their reputation, and communication was now the key element in restoring their image....   [tags: Communication, Need, Case study, Need to know]

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Analysis Of The Koori History Newspaper Archive

- The Koori History Newspaper Archive is mostly comprised of mainstream newspaper articles pertaining to Indigenous people and issues (KooriWeb). The articles presented do not have accompanying explanations, and although the omission of further information may mean that the articles lack context, the inclusion of further information has the potential to skew the way in which the articles are understood. That said, there are certainly issues within some of the articles of the archive that demand close examination, with the following authors providing frameworks which are of use in analysing the works....   [tags: Indigenous Australians, Colonialism]

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984 words | (2.8 pages) | Preview

Impact of Visist California in Tourism

- Visit California is a nonprofit organization that was formed in 1998 at a governmental state level that encourages tourism to California. The organization is run by the executive committee and board members. The mission of the organization is “to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination” (About Visit California, 2014). The 37 members Visit California commission include individuals from all 12 regions of California and they manage all properties of those regions (About Visit California, 2014)....   [tags: funding, non profit, tourism, california]

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1343 words | (3.8 pages) | Preview

Arizona and Child Protective Services Proposal

- Arizona and Child Protective Services Proposal In recent news, there had been a report of more than 6500 child abuse cases gone uninvestigated within the well known system of the Child Protective Services agency. Because of this astonishing uncovering, many of people in the state of Arizona have come to the realization that perhaps the agency isn’t as efficient at doing their job, as they’d expect. And although efficiency is a problem, the issue of the children's’ safety is put at a greater risk....   [tags: child abuse, risk, government]

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An Inside Look at Jehova's Wittnesses

- A Witness to the Witnesses 6.4 million believers dedicated their lives to worshipping Jehovah, but how do they challenge the Christian faith. Jehovah Witnesses, an apocalyptic Christian denomination, believes many distinct and different things that break away from mainstream Christianity. As one observes the Jehovah Witness’s beliefs, one notices four distinct objections to the Christian faith involving the Trinity, the recreation of heaven and earth, and the Omniscient powers of God with logic and good scriptural evidence....   [tags: religious beliefs, Christian denominations]

Term Papers
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Public Relations Professionals Are Strategic Communicators

- Public relations professionals are strategic communicators. These professionals are often tasked with everything under the sun such as, managing the consumer and stakeholder’s perception of the company, writing press releases, manage a crisis situation, plan events, and work with the media. Within this field of work, there are various job titles with different job descriptions. The public relations panel provided a glimpse into the public relations world and provided useful information for entering the field....   [tags: Public relations, Marketing, Public, Mass media]

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The Leadership Decision Making Business System

- Definition of Key Term The manager plays the major role in his organization decision making business system. Professor Henry Mintzberg formed the managerial role into three categories of management. The first category is interpersonal in which the roles refers to (figurehead, leader, liaison), next is informational category in which the role refers to (monitor, disseminator, spokesperson) and finally decisional category in which the role refers to (entrepreneur, disturbance handler, resource allocator, negotiator)....   [tags: Management, ManaGeR, Leadership, Earth]

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727 words | (2.1 pages) | Preview

How Advertising Has Impacted Modern Society

- Today in modern society, advertising dominates social media and exists everywhere one can look. For example, in New York City, more specifically, Times Square, there are advertisements placed on every billboard and screen monitor. Even throughout the rest of New York City, there are a multitude of different forms of advertising, such as the posters on top of taxis or on the TV screens inside of them, or the posters pasted onto every bus stop and construction site wall. For the majority of these advertisements, marketers follow two simple assumptions....   [tags: Advertising, Brand, Marketing, Graphic design]

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The Anton Accountancy Ltd.

- 1. Introduction:- The Anton Accountancy Ltd. Founded in 1986 by bill and Joe. Bill and Joe are partners in the Anton Accountancy Ltd. They both are chartered accountants. But now Joe wants to retire within the next 12 months. So Joe’s daughter Sam and her husband Leo will be run the business. They both have the experience in business. They want to do some changes in this company because company is going to down in financially. The main focus is now on more advisory service. 2. Purpose of the organisation There is some formal planning for such a change about the Anton Accounting Ltd....   [tags: Management, Leadership, Skills management]

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936 words | (2.7 pages) | Preview

Cigarette Advertisements in the 1950's

- In the middle of the twentieth century, mostly during the 1950’s and the 1960’s, smoking was more prevalent and smoking advertisements were more common as well. In the 1950’s, people didn’t know that smoking caused lung cancer and various deadly diseases. One technique that cigarette advertisements in the 1950s advertised their product was to use the doctor as a spokesperson and say their cigarette was the “doctor’s preference.” Doctors (the image of health) could be associated with cigarettes because people did not consider cigarettes unhealthy....   [tags: tobacco, smoking ads, cigarette]

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1162 words | (3.3 pages) | Preview

Persuasive Speech On The Media

- Rill E. Gullible, this is an intervention. It is about your over trustful, and easily exploitable naïve personality. I understand that you think you have it under control and that it is not a problem, but you are sadly mistaken. I am concerned about you and your ability to believe and accept everything. Your destructive behavior needs to stop due to the fact that it is hurting you and your loved ones and I refuse to stand idly by, while you keep going on your gullible journey that will lead to self-destruction....   [tags: Nobel Prize, Nobel Peace Prize, Logos]

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Animal Motifs in A Passage To India

- The recurring animal motifs in A Passage To India suggest a harmonious life existing outside of the contrasting state of humanity. While tensions escalate among the English and Indians, peace presides in the animal kingdom. Perhaps the only characters outside of the animals who acknowledge this peace are Mrs. Moore and Professor Godbole who specifically identify with a wasp extending their voluntary cognizance to Indian culture and the understanding of unity among all living creatures on Earth....   [tags: essays research papers]

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515 words | (1.5 pages) | Preview

Wikileaks and Julian Assange

- ‘I am the heart and soul of this organization, its founder, philosopher, spokesperson, original coder, organizer, financier and all the rest. If you have a problem with me, piss off’ (Julian Assange, 2010, as cited in Poulsen & Zetter, 2010) Introduction In his article, The Mediatisation of Society Theory, Hjarvard (2008) deduces that media simultaneously become an integrated part of society, not to mention the existence of new media like the Internet. In fact, this integration of Internet into our daily life has made us live in the digital age where information is shared in real time and in global context....   [tags: Globlization]

Research Papers
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The Three Key Functions of the Prime Minister

- The Three Key Functions of the Prime Minister The Cabinet and the post of Prime Minister date back to their introduction in 1721. However, at that stage, the Cabinet did not exist in its present form. Nowadays, the Prime Minister's power is akin to that of a President. The Prime Minister's post has many functions and purposes - after all, he is Head of State and Head of Government. In this essay, I aim to explore three functions of the Prime Minister. One of the major functions of the Prime Minister concerns appointments and dismissals....   [tags: Papers]

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550 words | (1.6 pages) | Preview

Camel Turkish Gold Cigarettes

- Camel Turkish Gold Cigarettes Their back and their hot on the market. Camel has a new product: New Camel Turkish Gold Cigarettes. This product is new on the market but its name is old and well known. Camel cigarettes have been around for many years now, but the Turkish Gold’s are new. This product is most definitely a winner. The original Camel cigarettes are a big success and so will these. The first thing you notice when you turn the page is the color. It grabs your attention. The color is gold and it’s very bright....   [tags: Papers]

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Heinz Case Report

- 1) Introduction The H.J. Heinz company is a multinational selling food products globally. In recent years, much positive change has been observed, and the preamble suggests that such changes are largely attributed to the works of William Johnson, the former CEO. The following section would thus examine the managerial functions and roles performed by Johnson. 2) Managerial Functions Fayol identified the classical managerial functions as planning, organizing, commanding, controlling, and coordinating(Carroll and Gillen, 1984), of which the first 4 were identified by Hitt(2012) as being the principal functions(PODC) applicable in contemporary workplaces....   [tags: manegerial function, William Johnson, roles]

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1082 words | (3.1 pages) | Preview

The Guardian Ad Litem Program

- The Guardian Ad Litem Program represents children who appear in the state courts. These children have not committed any crime but are victims of abuse, neglect or abandonment. The program is comprised of volunteers who represent children in the courts, making sure they do not become victims of "the system". Each volunteer works with one or more children involved in the judicial system and social services agencies, becoming familiar with there lives, while representing the interest of each child before the court or social services agencies involved....   [tags: essays research papers]

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347 words | (1 pages) | Preview

Character Analysis of Brother Jack and Brother Tod in Ralph Ellison’s, The Invisible Man

- Ralph Ellison’s “The Invisible Man”, is a novel that reveals the characters psychological growth. Also, in this novel the story revolves around the narrator as an individual. In this novel the narrator relates the whole story in a first person point of view in which his name is never revealed. The narrator remains a voice throughout the entire novel, never establishing a concrete presence in the story. This is why he is looked at as an “invisible man.” In the novel, he is an African American who is extremely vulnerable to the pressure that society put upon him....   [tags: The Invisible Man]

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The Presence of Celebrity can Affect and Influence Consumer Buying Behavior Positively

- ... According to Kurzman et al, (2007), celebrity is an omnipresent feature of society, blazing lasting impressions in the memories of all who cross its path. The use of celebrities to advertise the company products as to increase sales and recall the value of a brand is known as celebrity endorsement. McCracken (1989) defines celebrity endorser as any people who enjoy public recognition and who used his or her recognition on behalf of a consumer good by appearing with it in an advertisement (MarComs)....   [tags: design, sign, symbols, image]

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How Do Companies Best Create Lasting Connections with their Customers?

- ... You have to trust that if you are telling your customers sensible things about your company and its products and dealing with them on an honest level, they will respect you. Thus, lasting connections will begin to be made. Classic definitions of authentic include: “worthy of belief and trust” and “genuine and original.” Authenticity produces connectivity by touching people at an emotional level. It is driven by product or corporate traits such as quality, commitment to customer service, true concern for the community, charitable outreach, and a remarkable business culture....   [tags: creating devoted-brand fans]

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Decision Making That Affects The Lives Of The Public

- Decision-making that affects the lives of the public or occurs in a high-risk, delicate situation cannot afford to be aimless. Thus, it is logical that philosophies have been developed to direct an individual’s behavior and are applicable in various fields such as the criminal justice system and the public sector. The utilitarian ethic is a school of thought that can conceivably impact the actions employed in public administration. The principle behind the utilitarian ethic holds that maximizing the happiness for the greatest number should function as the foundation when formulating judgments (Starling, 2011, p....   [tags: Philosophy, Immanuel Kant, Categorical imperative]

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American Poet Robert M. Hensel

- BIOGRAPHY- Robert Michael Hensel Born: May 8th 1969 Place of birth: Rota, Spain Parents:Mother-Linda Helen Conzone & Father-Robert John Hensel Hometown: Oswego, New York Robert M. Hensel was born with a birth defect know as Spina bifida. A disability that has not stopped him from achieving success in his life. Robert serves as an advocate for the disabled, an on going effort to better the rights of all Americans with disabilities. He is an International Poet-Writer with well over 900 publications published World wide....   [tags: poets]

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The Needs Of Drug Addicted

- Our objective of this project is to identify programs that meet the needs of drug addicted mothers in prison. We hope to create a program for women in prison to be able to bond with their newborn children, while also getting help for substance abuse at the same time. We believe that this program will help women and their children, by reducing the drug recidivism rate once out of prison and helping women focus on their child instead of drugs. This topic is important due to the importance of children’s experiences in childhood....   [tags: Addiction, Drug addiction, Penology, Recidivism]

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The Age of Enlightenment

- For many years European society depended upon religion to answer most of their questions. The Age of Enlightenment however, was a time period when Europeans switched on a light and got everyone thinking in a new way. The Age of Enlightenment was a time period when philosophes promoted logic and reason to society and answered questions. These thinkers weren’t concerned with the after life, only with the secularly views. Furthermore, philosophes were extremely important during the Enlightenment, the most influential philosophes are Montesquieu, Voltaire and Rousseau....   [tags: Philosophers]

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Managerial Roles

- Henry Mintzberg took a live study of five CEO’s of a company and came up with ten managerial roles that best reflected all the daily tasks a manager performs. These ten tasks or roles are broken up to in groups called interpersonal, informational, and decisional. The groups are managerial behaviors the manager would go through on the job. The interpersonal managerial roles have three roles within it figurehead, leader, and liaison. A figurehead role was obliged to perform a number of routine duties of legal or social nature....   [tags: essays research papers]

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401 words | (1.1 pages) | Preview

Comparative Analysis of Cultural Ideologies in Norway and the United States

- Comparative Analysis of Cultural Ideologies in Norway and the United States The intent of this paper is to examine individualistic and communitarian cultural ideologies within two distinctly different political environments. The first challenge in comparing two nations is deciding which approach is most appropriate. There are several approaches in political science that have proven most beneficial when making comparisons. This study will use a comparative government approach to examine the political institutions, processes, constitutions, and functions of government within each of the two countries selected....   [tags: Individualistic Communitarian Culture Essays]

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3906 words | (11.2 pages) | Preview

Drinking Water From Your Sink is Safer Than Bottled Water

- "Perrier got rich off the pretensions of small minded people who thought it set them apart from the unwashed masses. They ordered it in restaurants for the same reason they read books they don't like and go to operas they don't understand. They say to the waiter, "Perrier," to give a continental touch to their spaghetti dinner with all you can eat breadsticks." -- Harrison Ford -- The advertising of bottled water companies often implies that tap water is impure. Is your tap water safe to drink....   [tags: Argumentative Persuasive Essays]

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1097 words | (3.1 pages) | Preview

The Chlorine Debate: How White Do You Want It?

- The Chlorine Debate: How White Do You Want It. Chlorine is one of the world's most widely used chemicals, the building element vital to almost every United States industry. We use chlorine and chlorine-based products whenever we drink a glass of water, buy food wrapped in plastic, purchase produce in the supermarket, pour bleach into a washing machine, have a prescription filled, print out a computer document like this one, or even drive a car. (Abelson 94) Chlorine, a member of the halogen (salt-forming) group of metallic elements, was first made by Swedish chemist Carl Wilhelm Scheele in 1774, who treated hydrochloric acid with manganese dioxide....   [tags: essays research papers]

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1439 words | (4.1 pages) | Preview

Work of the Manager in Practice and Theoretical Explanations

- Work of the Manager in Practice and Theoretical Explanations Introduction "Manager is someone who works with and through other people by coordinating their work activities in order to accomplish organisational goals" (Robbins et al 2006, p8). Management is the process of coordinating and harmonizing people and activities towards achieving a goal efficiently and effectively (Robbins et al 2006). This project is mainly focus on the research that I did by interviewing a manager. It is analysis of jobs perform by a modern manager comparing to the theoretical aspects of management....   [tags: Business Management Manager]

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1437 words | (4.1 pages) | Preview

Mary Austin: The Land of Little Rain

- Mary Austin The Land of Little Rain The Basket Maker Mary Austin's The Basket Maker is, like all her other stories in the book, a very detailed description of the western landscape and its inhabitants. But this time she focused more on a single inhabitant, an Indian woman named Seyavi. It is rather difficult to really define the plot of the story. Though the story seems to focus on Seyavi's life and experiences she is not the one who tells that story. The narrator, who is omniscient, takes over the role as a medium between her and the reader....   [tags: Basket Maker Mary Austin Book Review Analysis]

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1248 words | (3.6 pages) | Preview

The Beat In Allen Ginsberg?s ?America?

- A half century ago, American poetics redefined itself when it made some organic changes. Traditional verse, as its force-fed rhyme and meter schemes often restricts any accurate report, was subdued and chastised in favor of a more-realistic, a more human-excretory approach to writing verse. Both the Projectivist and the Beat poets, led by Charles Olson and Allen Ginsberg respectively, were instrumental leaders in this mapping of future poetics. They felt communication to be a fine-tuned relationship between the mind and its environment, and as such, a writing tool naturally and necessarily void of abstraction....   [tags: essays research papers]

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870 words | (2.5 pages) | Preview

Patrick Moore – Cofounder of Greenpeace

- Patrick Moore – Cofounder of Greenpeace After more than 15 years of co-founding and heading up Greenpeace, Patrick Moore switched sides and views. Instead of the radical environmental activism that Greenpeace encompasses, Moore now focuses on how we can benefit humans while remaining as environmentally safe as possible. Patrick Moore was born in 1947 and raised in Winter Harbour, British Columbia, a fishing and logging village on the northwestern tip of Vancouver Island often referred to as the Pacific rainforest....   [tags: Biography Environment Patrick Moore Essays]

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868 words | (2.5 pages) | Preview

The Recall of Firestone Tires

- The Recall of Firestone Tires Mission Statement: The Firestone Company is committed to being a good corporate citizen nationally, regionally and especially in the communities where we have manufacturing plants, sales facilities or offices. Our corporate philosophy is to build not just better products, but better communities. Firestone traces their roots to the Firestone Tire and Rubber Company in 1900. Harvey S. Firestone started tire production with twelve employees in Akron, Ohio. In Japan during 1931, Shojiro Ishibashi created the Bridgestone Tire Company....   [tags: Firestone Tires Retail Automobiles Essays]

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3108 words | (8.9 pages) | Preview

Advertising, Food and Children

- Advertising, Food and Children "Peanut, peanut butter and jelly." Advertising has an impact on its audience. From songs to logos to characters, food product advertisers must keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the use of cute phrases, animated characters, and toys in these competitive advertisements. Many types of food have a phrase associated with them. Commercials use these phrases to implant their product into the audiences memory....   [tags: Expository Exemplification Essays]

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1062 words | (3 pages) | Preview

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