Essay on The Resilient History of Southwest Airlines

Essay on The Resilient History of Southwest Airlines

Length: 825 words (2.4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Southwest Airlines is a fairly impressive organization. Throughout their history they have proven to be resilient. In their early days they had to ward off pressures that were placed on them from the more dominant airlines in their area. These airlines tried to force them out of business using regulatory pressures. The second impressive show of resiliency came when in the 1970’s the government tried to force southwest out of Love Field to the new Fort Worth airport that the government had invested in heavily. Another impressive feat of the airline is its can-do attitude. Throughout it’s history even when things were dire they still persevered. In my experience this is a monumental task as it is so easy to breed negativity instead of being positive about outcomes. Lastly, it is very impressive that Southwest was able, even in these trying times, to lower fairs and provide excellent customer service. Ideas such as their $10 fair Houston-> Dallas flight proved to be more successful than anticipated.
I would give Southwest management an excellent grade of achievement. In my experience on of the most prevalent things that I have seen from upper management is the disengagement when they run into a problem. To me it seems as if they don’t want to put their neck out there to do what needs to be done and things become stagnant. From a strategic standpoint the company doesn’t fail but it doesn’t thrive either. It just seems to flounder around no really going anywhere. Southwest doesn’t seem to suffer from this problem; on the contrary they seem to do the complete opposite supporting programs like “bags fly free” unlike their competitors. These efforts continue to give them a winning strategy as they continue to thrive altho...

... middle of paper ...

...aving too many planes booked for a city, or having overlapping flight times would be detrimental to the bottom line. A second issue I see is that Airtran used Boeing 717’s in it’s fleet. Boeing purchased this airframe in the merger of McDonnell Douglas in 1997 and discontinued it’s production in 2006. Once an airframe is no longer produced replacement parts costs can climb. The airframe didn’t see major use as only 156 were produced furthering this problem. It would be advantageous for Airtran to dump these on the market and replace them with 737 models.
I’m not really in a position to give any advice to Gary Kelly besides to keep up the essence that is Southwest. It seems to be working and effective as I have seen airline after airline dry up and die. Even once powerful airlines like Pan Am, and TWA couldn’t make it in the ever-changing airline industry.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on The History of Southwest Airlines

- The History of Southwest Airlines Southwest Airlines (SWA) begins in June 18, 1971, when SWA first operated a first airline consul between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher are the founders of the company. The end of 1971 SWA immediately began to expand. In 1972 all Houston service is transferred to Houston's Hobby Airport form Houston Intercontinental, that is make more convenient for people to fly. During the first year of operations the customers were the Southwest's first priority....   [tags: Southwest Airlines Aviation Airplanes Essays]

Better Essays
3808 words (10.9 pages)

Behind The Southwest Airlines Culture Essay

- Southwest airlines began in 1967 as Air Southwest Co. Based in Dallas. They began serving three major cities in Texas, with only three Boeing 737 aircrafts. March 29th, 1971 Air Southwest Co. changed its name to Southwest Airlines Co. The company began service on June 18, 1971 from Love Field in Dallas to Houston and San Antonio. Founders Rollin King and Herb Kelleher were inspired by their location to create an airline that was focused on the people. The LUV airline prides itself with exceptional employees and “no frill” customer service....   [tags: Southwest Airlines Analysis]

Better Essays
2810 words (8 pages)

History of Southwest Airlines Essay

- More than 32 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what. They were right. What began as a small Texas airline has grown to become one of the largest airlines in America. Today, Southwest Airlines flies more than 65 million passengers a year to 59 great cities (60 airports) all across the country, and they do it more than 2,800 times a day....   [tags: Voices of Southwest Airlines]

Free Essays
1181 words (3.4 pages)

Southwest Airlines' Sustainability and Future Essay

- Southwest Airlines’ Sustainability and Future “The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (Southwest Airlines, 2009).” Since its conception in 1971 by founders Rollin King and Herb Kelleher, Southwest Airlines has stood by their mission statement. The simplistic belief of "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline (Southwest Airlines, 2009)” has served Southwest in becoming a major competitor in the airlin...   [tags: Southwest Airline Industry Case Study]

Better Essays
2038 words (5.8 pages)

The Archetypical Low-Cost Air Carrier: Southwest Airlines Essay

- Abstract The seventh largest major domestic airline in the United States (US), Southwest Airlines, is commonly known or referred to as a low-cost carrier. Southwest Airlines is the only major airline that provides short-haul, point-to-point service in the United States. In fact it was the first airline of its type ever started; it has become the archetypical low-cost airline. The idea has proven itself so well, that other start-up airlines have based their company strategies upon the basics of Southwest....   [tags: Aviation Southwest Airlines Flying Essays]

Free Essays
3920 words (11.2 pages)

Essay on Analysis of Southwest Airlines

- Air transport is a global industry and as such every airline is a likely challenger for every other. It is contrary to expectation that any airline will be able to contest on a large scale without being associated to other carriers. Traffic feed is the industry's lifeblood and stand-alone carriers will be labored to carry low-revenue point-to-point traffic when front with airlines able to offer manifold route alliances. Southwest Airlines is a major carrier to the USA accounting for about 85% of its airfreight tonnage, but it also operates scheduled services to South Africa, Japan and Hong Kong....   [tags: air transport, aviation, airlines]

Better Essays
807 words (2.3 pages)

Environmental Analysis: Southwest Airlines Essay

- Environmental Analysis: Southwest Airlines Southwest Airlines is one of the most successful airlines in the United States. There has never been layoffs or strikes in the history of the company, although there were several times when layoffs could have been justified, including the months following the September 11, 2001 terrorist attacks. However, Southwest's Mission statement says “Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.” (Southwest, 1988)....   [tags: Business Analysis Airline]

Free Essays
1325 words (3.8 pages)

Essay about Southwest Airlines

- Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business....   [tags: Business Model Strategy Analysis]

Free Essays
930 words (2.7 pages)

Essay on Southwest Airlines

- Strategic Issue Southwest Airlines has never deviated from its niche: short-haul, high frequency, low-fare service, all delivered with award-winning customer service.1 -- Herbert D. Kelleher, Chairman, President, and CEO Southwest's current strategy is to position itself as a cost leader with a focus strategy. The company's management and employees aim to cost-effectively and reliably fly large number of customers on short, non-stop flights, and to have fun doing it. They are devoted to making flying available to everyone....   [tags: Business Strategy Analysis]

Free Essays
1483 words (4.2 pages)

Essay on Southwest Airlines

- Southwest Airlines Introduction While flying home to Texas last summer with Southwest Airlines, I had the most fun and unique experience with an airline that I could ever remember. It all started out quite oddly enough in the lobby just before takeoff. As I was checking in at the ticket counter, the representative asked me if I wanted to play a game that could get me free round trip tickets. "Sure, who wouldn't," I exclaimed. As she gave me my boarding pass she said, "Great, how many holes do you have in your socks?" Initially caught off guard, I responded, "Excuse me!" "The free tickets are being given to the customer who has the most holes in their so...   [tags: essays research papers fc]

Better Essays
2853 words (8.2 pages)