I would give Southwest management an excellent grade of achievement. In my experience on of the most prevalent things that I have seen from upper management is the disengagement when they run into a problem. To me it seems as if they don’t want to put their neck out there to do what needs to be done and things become stagnant. From a strategic standpoint the company doesn’t fail but it doesn’t thrive either. It just seems to flounder around no really going anywhere. Southwest doesn’t seem to suffer from this problem; on the contrary they seem to do the complete opposite supporting programs like “bags fly free” unlike their competitors. These efforts continue to give them a winning strategy as they continue to thrive altho...
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...aving too many planes booked for a city, or having overlapping flight times would be detrimental to the bottom line. A second issue I see is that Airtran used Boeing 717’s in it’s fleet. Boeing purchased this airframe in the merger of McDonnell Douglas in 1997 and discontinued it’s production in 2006. Once an airframe is no longer produced replacement parts costs can climb. The airframe didn’t see major use as only 156 were produced furthering this problem. It would be advantageous for Airtran to dump these on the market and replace them with 737 models.
I’m not really in a position to give any advice to Gary Kelly besides to keep up the essence that is Southwest. It seems to be working and effective as I have seen airline after airline dry up and die. Even once powerful airlines like Pan Am, and TWA couldn’t make it in the ever-changing airline industry.
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