Proud to be an American: Ronald Regan Re-Election

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During the 1984 election, Ronald Reagan is up for re-election as President of the United States of America (U.S.A.). With the expert help of the Tuesday Team, Reagan uses rhetorical and persuasive techniques to persuade his target audience to vote for him. Ronald Reagan appeals to a minority audience throughout his campaign in the 1984 election. In the “Statue of Liberty” advertisement, the images of workers, that are young, old, and different races, all working to create the Statue of Liberty (Tuesday Team, 1984g). Continually, this image of hard working Americans is repeated in “Inflation,” this is backed up with the narrator stating that “Americans are working again,” we are all “rolling-up our sleeves” together making America better as workers (Tuesday Team, 1984c). Furthermore, the happy images of children helps to establish Reagan's efforts to appease minorities. The joyful, and the multiple different races of children is displayed as Reagan's speaks about we as Americans must stick together for our country to prosper (Tuesday Team, 1984c). Thus, Tuesday Team uses images of a flag burning to evoke soldiers in “Foreign Policy (1984b). The image of a burning flag is used to capture the attention of anyone whom cares for the country, moreover, Tuesday Team’s uses images of soldiers riding down a dusty road to an unknown location leaves the mind to wander about where they are going and what might happen to them (1894b). Regan counters this with stating that “America’s best days” and here because of him, which appeals to the soldiers (Tuesday Team 1984b). Thus, Reagan aims for the minorities during his campaign. Further, Reagan claims to having made American life better. Narrator states that the inflations was brought down due t... ... middle of paper ... ...er 2). Prouder, Stronger, Better. The Living Room Candidate. Retrieved February 18, 2014, from http://www.livingroomcandidate.org/comme Tuesday Team. (1984f, October 2). Regonomics. The Living Room Candidate. Retrieved February 18, 2014, from http://www.livingroomcandidate.org/comme Tuesday Team. (1984g, October 2). Statue of Liberty. The Living Room Candidate. Retrieved February 18, 2014, from http://www.livingroomcandidate.org/comme Tuesday Team. (1984h, October 2). Supermarket. The Living Room Candidate. Retrieved February 18, 2014, from http://www.livingroomcandidate.org/comme Tuesday Team. (1984i, October 2). Train. The Living Room Candidate. Retrieved February 18, 2014, from http://www.livingroomcandidate.org/comme Tuesday Team. (1984j, October 2). World Peace. The Living Room Candidate. Retrieved February 18, 2014, from http://www.livingroomcandidate.org/comme

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