Outlook for the Automotive Industry Essay

Outlook for the Automotive Industry Essay

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Introduction
Throughout the world there are numerous automotive manufacturers. Appendix A is a list of 215 that can be found on the Wikipedia Website titled List of current automobile manufacturers (alphabetical). (List of current automobile manufacturers (alphabetical)) Due to the restricted amount of time available of information on manufacturers, and the restricted amount of time available for this paper, research was limited to only the manufacturers listed below for the majority of the industry outlook. [replace with company chosen] was chosen for an in depth review for this report.
• Ford Motor Co.
• General Motors
• Honda Motor Co.
• Toyota Motor Corp Ltd.
• Nissan Motor Co.
• Fiat Group
• Volkswagen AG
• Hyundai Motor Co.
• Bayerische Motoren Werke AG (BMW)
• Daimler AG (Mercedes-Benz)
• Subaru

Industry/Market Analysis
Outlook for the Automotive Industry
In 2013, Frost & Sullivan, a growth partnership company, set five predictions for the year. Some of these predictions included China selling twenty million vehicles, at least one brand consolidation, Volkswagen group to become the number one group, and for there to be one billion vehicles in operation (Singh, Surender and Kelly). Throughout the year, multiple of these predictions were met or were close to being met, meaning Frost & Sullivan make fairly accurate predictions of the coming year. For 2014, the predictions they have include expecting China to sell around twenty-three million vehicles and the United States to pass the sixteen million mark for sales, expecting two major original equipment manufacturers (OEMs) to cross ten million sales, expecting the luxury car market to increase possibly growing in double digits, and future car retailing to evolve and be...


... middle of paper ...


...F. Slater. "A Fresh Look at Industry and Market Analysis." Business Horizons (2002): 15-22.
Picciotto, Dan and Nishit K Madlani. "The Global Auto Industry Shifts Its Focus To OVerseas And Emerging Markets." Credit Week (2013): 26. Online. 21 May 2014. .
Porter, Michael E. "From competitive advantage to corporate strategy." Harvard Business Review (1987): 43-59. Print. May 2014.
Rhett Dornbach-Bender, Bill Slade, Joe Thorpe. "Strategic Report for Ford Motor Company." Oasis Consulting (2009): 28. online. 20 May 2014. .
Sedgwick, David. "Pricing Power shifts to suppliers." Automotive News (2012): 2. online. 20 May 2014. .

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