In the twenty-first century, media outlets such as YouTube and Netflix allow for ease of access to pop cultural trends through any device with an internet connection. However, the content of modern pop culture evidently reflects on gender inequality because of the disparity between the roles of men and women in popular media, specifically in music videos. Music videos often display men as well dressed dominant figures compared to the women who are likely shown to be half-naked and exhibiting overly sexual acts such as brandishing their buttocks. This signifies current stereotypical outlook towards women in pop culture as inferior sexual beings who serve the purpose of pleasing men’s desires. Lily Allen, in her parody music video “Hard Out Here” …show more content…
While Allen and the dancers are performing, the manager interrupts them and seemingly corrects the women by demonstrating the proper form of twerking. The context of the manager’s role is a reference to male dominance in music videos as the manager is controlling Allen and her actions. The manager’s actions circuitously show that men have the superior role in pop culture because women are basically following men’s directions and disregarding their own will. However, women performing the inferior gender role makes apparent the lack of control women have over pop culture and thus degrade women because they feel powerless. Having control over their role in pop culture, women can better express themselves and therefore truly represent women properly. As a result, the audience can realize women’s inferiority in pop culture as they accept men’s dominant role and therefore support women’s in regaining control over their roles in pop culture. Supporting Allen’s video, renowned Nigerian feminist and nonfiction author, Chimamanda Adichie, in a TED Talk presentation titled “We Should All be Feminist,” explores how men are seen as superior to women through her own experiences in Nigeria. Adichie angrily writes, “Each time I walk into a Nigerian restaurant with a man, the waiter greets the man and ignores me…society has taught them that men are more important than women…gender as it functions today is a grave injustice” (Adichie par. 7-8). Adichie’s experience revealed that Nigerian society holds men to be dominate over women and therefore women are undermined because women are seen as the inferior gender, hence the waiter ignored Adichie. This TED Talk helps contemplate why having men dominate women in pop culture, serves to ignore and degrade women
Men do not have the benefits of equality either, they are also limited by societal expectations and having to fulfill the requirements of what it means to “be a man”. Gender roles shape the fabric of our society. In the documentary Tough Guise, Katz chronicles the socialization of boys from the moment they are born and as they grow up. Tough guise explains how the entertainment industry feeds messages about masculinity which exclude basic human qualities such as compassion, and vulnerability. These are portrayed as feminine with a negative connotation implied (Earp, Katz, Young and Rabinovitz 2013). In American modern culture children of both sexes are consuming large amounts of media on a daily basis. The documentary MissRepresentation explores the media’s role in the shaping of our society; specifically the media’s treatment of women. When it comes to girls and women, marketers have made substantial profits from objectifying women and setting an unattainable standard of what it means to be beautiful. Hyper-feminized women are all over the covers of magazines, hypersexualized in advertisements, and in movies. Women have to walk a very thin tightrope and the expectations for a good woman are contradicting (Newsom, Scully, Dreyfous, Redlich, Congdon, and Holland
Popular music in the United States throughout the decades have always consisted of different genres of music and during the late 70’s and early 80’s, many of the popular bands consisted of only male artists and members. In an era dominated by male artists, Fleetwood Mac featured their lead female singer Stevie Nicks, who went on to transcend the gender expectations of the time and pursue a solo career in the midst of heavy adversity. Fleetwood Mac’s lead singer, Stevie Nicks, is a prime example of the evolution female artists have endured as they struggled to gain equal footing in this male dominated industry. This essay will examine the different factors contributing to Stevie Nicks’s popularity, along with her breaking these normative masculine roles and the way she combined different genres and personal
Since young girls today spend more time surfing the web, they are exposed to more mainstream advertisements that boast sexual content, and as a result, many girls want to do the things they are seeing young girls just like Winifred do. In addition to exposure to sexual content on the internet, the music of popular culture leaves very little to the imagination. Women in these music videos are more often shown as provocative and wearing revealing clothing. Many girls look up to these women and want to emulate them because they are their favorite artist. For instance, Beyoncé’s album “Beyoncé” features the song “Partition”, where Beyoncé says “He Monica Lewinski all on my gown”. The sexual reference to Monica Lewinski is hypersexu...
There are so many codes of cultural context to learn, social rulebooks to observe and accept norms to understand. It’s flung at us in disjointed bits and pieces, seemingly offhand phrases and at informal moments. Maybe the core stereotyping role we are all passed from birth is based on gender and the norms that surround it, that never leaves our side. Director Siebel Newsom is no newcomer to gender issues. With 2011’s “Miss Representation,” a study of the damaging effects of mainstream media on women and girls, she addressed the frequently accepted underdog gender in an inspirational
...ality between males in females. They have succeeded in a lot of issues; but there is still a lot of work hat needs to be done to create a better world for women. The images we receive from the media clearly downgrade the capabilities of women by only focusing on their physical appearance. Hip-hop videos teach us that women are inferior to men, which is something many females have fought to end. The way in which women are portrayed in music videos influence the decisions we make every day. When young girls see those women dressed with provocative clothing, dancing in a seductive ways, and hear the names they are called, they create the ideology that those behaviors are acceptable. There is still a lot to do to end with the stereotypes that hip-hop videos have created, but if women unite to end this inequality and misrepresentation everything is possible.
Between the years of 1937 and 1960,LIFE underwent changes involving the portrayal of the genders. In popular literature, stereotypes and views of certain subjects are often displayed for future study. In the case of gender differences, advertisements and articles yield the best portrayal of gender stereotyping of the time. The following issues of LIFE magazine were used in this paper: January-February 1937, January-February 1945, January-February 1952, and January-February 1960. At the end of the Great Depression in 1937, women had a very simple stereotype in the popular media. They were portrayed as staying home, cleaning, cooking, and mothering. The only pictures of women in LIFE were of housewives doing some sort of domestic work. Men were portrayed exactly the opposite, out at social functions or at some sort of important occupation. One of the first ads in the magazine was an advertisement for Colgate toothpaste. It pictured a girl in college complaining to her roommate that no one likes her and she is quitting school, “I should have never gone to college”. She then goes to her dean to quit and realizes she has bad breath. The dentist gives her Colgate and soon she has a date for the prom. “I love college now.” This cartoon advertisement seems to imply that in 1937, women went to college to get married. Most of the other articles involving women were ones that involved housework. Every last one of the cleaning and food advertisements had a pretty lady in a dress holding the item.
The world is becoming more aware of the gender hierarchy occurring in our society. Men are consistently leaders and placed in positions of power while women are seen as inferior. Jean Kilbourne, author of “Two ways a Woman Can Get Hurt”, investigates this ideology as she looks throughout media and advertisements and highlights their sexually explicit commercials that degrade woman. In comparison, Allan G. Johnson, writer of Why Do We Make So Much of Gender?, discusses how the world’s view of gender has changed over time and how it has affected the world. Kilbourne and Johnson outline the presence of a gender hierarchy but do not accurately interpret why it happens. The underlying presence driving patriarchy is hidden deep in men’s resistance
Today, the media plays an essential role in the Western civilization. Considering this, entertainment, social media, and the news are all intrinsically valuable media literacy devices. In addition, the media “helps to maintain a status quo in which certain groups in our society routinely have access to power and privilege while others do not” (Mulvaney 2016). For instance, both in the music and pornographic industry the female body is perceived as a sexual object. In Dreamworlds 3: Desire, Sex & Power in Music Video, Sut Jhally mentions that “examining the stories that music videos tell us about both male and female sexuality, about what is considered normal, allows us to do more than just understand one aspect of our culture” (Jhally 2007).
Will sexism ever come to an end in today’s society? Are women going to let men step all over them? Jennifer Mclune discusses in her article, Hip-Hops Betrayal on Black Women, how black male singers objectify and degrade black females in the music industry. The purpose of this article is to show how black women are being deceived in the hip hop industry and being used as sex symbols instead of showing them for their true colors. Mclune (2015) voices her strong argument in attracting her audience by using ethos, tones, and the use of word choices.
Throughout society, men and women have been expected to live by guidelines consisting of media generated ideas and ways of living out life. Both men and women’s thinking process are being altered the negative effects of society’s mass media. For both sexes, this repeating negative exposure causes a constant downfall in self-image and creates media influenced decisions that lead to unhealthy lifestyles. The media effects the thinking process of both men and women in negative ways therefore media needs to be heavily regulated.
A common trend in the entertainment industry today is the objectification of women in society. Sexualizing women are seen in media such as; movies, advertisement, television show and music video, where their main focus is providing the audience with an image of women as sexual objects rather than a human. This is detrimental to society since the media is producing social stereotypes for both genders, which can further result in corrupted social habits. Objectification in media are more focused on females than male, these false images of women leave individuals with the wrong idea of the opposite sex. As media continuously use sexual contents regarding women, the audience starts underestimating women. Specifically movies, it allows media to shape the culture’s idea of romance, sex and what seems
Feminism is not only a theory but it is also a cultural movement for change and equality. Feminism has been defined as ‘the advocacy of women’s rights on the ground of equality of sexes’.1 Feminism offers representation to all kinds of women, highlights the inequality within society regarding women and challenges these inequalities. Feminism has changed along side the changing position of women in today’s modern society and emerging from these changes are new theories such as post feminism and antifeminism. In this essay I will discuss how both antifeminism and post feminism has challenged the founding concepts of feminism in today’s modern society. I will highlight my points through contemporary media examples such as the work of Miley Cyrus and Lady Gaga.
As more people are claiming their rights and being accepted by society, the media is forced to reach the obedience in a modern way. Women are fighting for they equal right and starting to play leading role in movie and TV shows. For example, not so long ago, I watched “She’s the Man” a movie played in 2006 by Amanda Bynes and Channing Tatum. Byrne’s character, Viola been playing soccer in place of his brother who didn’t want anything to do with soccer or any other sports for that matter. Bynes is really good at soccer and loves sport. She didn’t let herself brake by the tough guys in her team who think she was a man. She subsequently shows the absurdity of gender biases by being the best at what she loves. This type of movie prove there is nothing abnormal to our behavior and it do not make us less of a person when do not conform to norm of
The Representation of Men and Women in the Media Men and women are both represented differently in the media these days. Then the sand was sunk. Ironically it was even represented differently in the title of this essay. Men came before women! I am writing an essay to explain how men and women are represented in the media.
Adichie was born in Nigeria and is most known for giving a TEDxTalk in 2013 about modern feminism. After the overwhelming success of the talk, such as having millions of views on YouTube and being featured in the song “Flawless” by Beyoncé, she decided to publish the speech into an expanded essay named “We Should All Be Feminists.” In this essay, Adichie talks about her life and encounters of sexism from a young age, especially her introduction to the word “feminist” occurring at fourteen. She is having a normal day, playing and arguing with her friend Okoloma, until he “harmlessly” quips, “`You know, you’re a feminist’” (8), which in Nigeria, is not a compliment. She also spends a third of the essay addressing the fact all negativity towards gender inequality has the same root: unwavering tradition. She questions, “What if, in raising our children, we (the parents) focus on ability instead of gender… interest instead of gender” (36)? Simply, if negativity towards the opposite sex is eradicated in a new generation, there will be no more inequality to worry about. She also parallels Wollstonecraft in commenting on the fascinating diversity of males and females. She claims that if men are undeniably strong physically, women should be held in the same