Krispy Kreme Business Analysis

Krispy Kreme Business Analysis

Length: 1141 words (3.3 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
Krispy Kreme Business Analysis

To enter in other countries is affected by a lot of factors. To make the decision of enter in new countries, we consider, first, it should be in countries that are closeness to other countries which already Krispy Kreme is, and has be successful. For example, Krispy Kreme today is present in countries that are named in the case, and has be successful, as Mexico, Britain, Australia and Japan, so is very logical to think that open new stores in closeness countries, with similar culture, would be successful to. Another reason could be that if they are closeness o neighbour, probably a lot of people from the new country have been there before and tried Krispy Kreme and already know the brand.
Of course, this can’t be the only factor to enter in these countries, it has to be joined by a complete analysis of the market and economic potential, risks, political and social stability, purchase power, and today’s one of the most important, the image of United States in these countries, which may affect the development of Krispy Kreme.

The countries will be name by region:

Centre America: Considering the closeness to Mexico and Puerto Rico (US), and similar conditions we have:

1. Costa Rica

Western Europe: Considering the closeness to Britain, and similar conditions we have:

2. Ireland
3. Scotland
We don’t name in this region countries as France, Spain, Germany or Italy because they have a huge culinary culture, where the doughnuts are not very popular and would be very difficult to battle their local products. However, Krispy Kreme could enter there in a future based in the big amounts of tourist that they have, and already know and have tried Krispy Kreme.

Eastern Europe: Today, there are not Krispy Kreme stores in Eastern Europe, but it could be an attractive market to enter because their rapid economic growth and big amounts of tourist, considering to that this region is available to ask for franchises in the web page.

4. Czech Republic
5. Croatia

Asia: Considering the closeness to Japan, Hong Kong and Korea, and similar conditions we have:

6. Taiwan
7. Singapore

Oceania: Considering the closeness to Australia, and similar conditions we have:

8. New Zealand

South America: Here is a problem, because South America is not an option to ask for a franchise, at least, it does not appear in the web page any contact o where to ask for information. Anyway, we consider that there are at least two countries with good conditions to enter, and that based on the success of other similar American brands as Starbucks and Dunkin Donuts.

How to Cite this Page

MLA Citation:
"Krispy Kreme Business Analysis." 123HelpMe.com. 22 Apr 2019
    <https://www.123helpme.com/view.asp?id=165802>.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Krispy Kreme Case Analysis Essays

- Krispy Kreme Case Analysis INDUSTRY ANALYSIS In 2003, the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002, doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%, to approximately $3.6 billion, whereas packaged doughnut sales at supermarkets, convenience stores and other retail outlets staggered in the past five years....   [tags: Business Analysis]

Research Papers
1932 words (5.5 pages)

Essay about Marketing Analysis - Krispy Kreme

- Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the country....   [tags: Business Marketing Analysis]

Research Papers
1615 words (4.6 pages)

Krispy Kreme Case Analysis Essays

- TO: FROM: DATE: November 12, 2006 SUBJECT: "Krispy Kreme Doughnuts Going Global?" This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled, "Krispy Kreme Doughnuts Going Global?" The questions are offset in the shaded area and the answers are provided below each question. (1) Where should Krispy Kreme go next. List the next ten countries they should enter in order of most viable. Describe the criteria you used to develop your list. I identified, evaluated and ranked the countries in which I think Krispy Kreme should enter next....   [tags: Business Writing]

Free Essays
2241 words (6.4 pages)

Essay Krispy Kreme Case Study

- Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets. Krispy Kremes's strong brand name, highly differentiated products, high-volume production capability and multi-channel market penetration strategy has worked well....   [tags: Business Analysis Strategy]

Free Essays
1002 words (2.9 pages)

Essay on Analysis and Recommendations: Krispy Kreme Doughnuts, Inc.

- Analysis and Recommendations: Krispy Kreme Doughnuts, Inc. Krispy Kreme Doughnuts, Inc. 370 Knollwood Street Suite 500 Winston-Salem, North Carolina 27103 PURPOSE: The purpose of this study is to issue my recommendations to the CEO and Board of directions of Krispy Kreme. This corporation is on a downward spiral and changes must be made at a rapid pace in order for any hopes of survival. It is struggling financially and struggling to remain a valued member of the New York Stock Exchange.           My first recommendation was to release top management and put the company in the hands of an industry specialist experienced with financial reconstruction and public trust renewal....   [tags: Business Management Essays]

Research Papers
493 words (1.4 pages)

Essay Krispy Kreme Doughnuts Inc Case Study

- Krispy Kreme Doughnuts Inc Case Study Summary In this SWOT analysis, I will delve into the strengths, weaknesses, opportunities, and threats that affect the Krispy Kreme Doughnuts Inc. Krispy Kreme is a highly successful company, whose main product, not surprisingly, is doughnuts. The company went public in 2000, and saw a hugely successful increase in share price immediately after. Vernon Rudolph founded the Krispy Kreme company in 1937 in Winston-Salem, NC. The company has since become a leading specialty retailer....   [tags: Business Strategy Management Analysis]

Research Papers
1128 words (3.2 pages)

Krispy Kreme : A Viable Market For The Selected Business Essay

- Summarize the business that you have chosen, and provide a two to three (2-3) paragraph justification as to why China would be a viable market for the selected business. Krispy Kreme employees around 4,300 employees and has the honor of being one of the only companies as of September 2014 that does not use oils from suppliers who do not destroy rainforests. Krispy Kreme was founded in 1937 in Winston-Salem, North Carolina. Krispy Kreme has not only become an American global doughnut company and coffeehouse it has also become a everyday go to internationally....   [tags: United States dollar, Foreign exchange market]

Research Papers
910 words (2.6 pages)

Krispy Kreme's Financial Health Essay examples

- Krispy Kreme’s Financial Health Looking at the financial reports of a company for the first time can be overwhelming if not intimidating. Analyzing the financial reports to determine the health of a company is much that same but different aspect must be looked at properly in order to predict and assess the health and wellness of a company. The different aspect in assessing the health of a company include the depreciation analysis, stock analysis, cash flow statement analysis, income statement trend analysis, management analysis, significant changes and possible reasons for the changes and implications of change....   [tags: Business Finance]

Research Papers
1312 words (3.7 pages)

Essay on Krispy Kreme

- Written Assignment Krispy Kreme Doughnuts, Inc I. Brief History Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase, including a secret recipe and name, Krispy Kreme. Rudolph moved to Winston-Salem, North Carolina, where he opened his first Krispy Kreme shop. The business prospered and in the 1950¡¦s over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour....   [tags: essays research papers]

Research Papers
1985 words (5.7 pages)

Krispy Kreme Analysis Essays

- Krispy Kreme Doughnuts Inc. The Doughnut Industry The U.S. doughnut industry was a $5 to $6 billion market in 2003 – 2004 with a robust growth rate of 13%. Doughnut specialty stores were the fastest growing dining category in 2002 – 2003 with sales increases of 9% to approximately $3.6 billion. Opportunity for expansion in North America and globally is desirable. Doughnuts appeal to many people across all ages and demographics. The increasing rate of obesity and the concern about healthy living triggers a change in buyer demand toward a more health conscious diet....   [tags: Restaurant Doughnut Industry]

Free Essays
1686 words (4.8 pages)

Related Searches

These countries are:
9. Chile
10. Peru

2.
Analysing the Krispy Kreme web site, we see that the franchise section is very poor, it only shows the requirements and qualifications to open a store, which actually can’t be only one, they have to be 10 or more, that is quite restrictive, but it does not show too much information, is not very attractive, does not show opportunities, tips, nothing except the minimum requirements. It does not have financial assistance, the process to get started the store, etc.
Also, the image is not attractive, and is like there is no incentive to you to open a Krispy Kreme store.
So, generally speaking, the franchises marketing is very poor, unmotivated and ineffective.
The only good point is they have separated de franchises information by regions, but it does not work like that, because is the same information and the most part of them are unavailable.
Compared to Dunkin Donuts franchises web site, is very different, because this last one is much better. First, they give more information, about opportunities, the complete franchise process, financial assistance, what the brand involves, technology, marketing, and much more.
Also the image is much better, is very motivated, and it shows you how attractive could be open a new store.
In other words, is more complete, just better.


3.
Today, Krispy Kreme exists in Japan even though the country is very different to the United States. The situation is different because, first, Japan is not a country with a donuts tradition, they have different kinds of cakes and stuff, but the donuts, before the enter of the American brands were not very popular. However, the American brands and products are very successful in Japan, and Krispy Kreme is not the exception, they have a very high affinity to American brands and products and seem to be very affectionate to being able to consume a part of that culture, they want to take part in living the American culture and the Spirit of Southern California.
Krispy Kreme needed to develop a demand and a necessity for their doughnuts, with the advantage of Japan already knowing the product of doughnuts sold by other brands. With media support and the information of Krispy Kreme entering Japan preceding the opening of the first store, Japanese customers got the first idea of the Krispy Kreme experience. To conclude, if Japan culture is very different to American culture, some of the elements mentioned before are the reason of the success of Krispy Kreme.

The case of London, a city particularly different to California, is not very affectionate towards the American culture and Krispy Kreme might face some difficulties when entering a market like London. The cities are different in culture, way of life, weather, activities, etc, so, for all these differences, the company should create a new and special marketing mix adapted to the needs and customs of the city, for example to offer a special and local line of tea with the very Americans donuts.

4.
Considering that today’s aim of Krispy Kreme is the expansion end enter to new markets, they should be very careful analysing all the elements of the new host countries, like political stability, perception of Americans brands, market potential, economic development, and so on.
Another problem of the expansion plans, is to be careful about over saturate the markets, because it would affect the brand’s image, because if there is a Krispy Kreme in every corner, it would not be very special to eat a donut there.
One thing, which should be studied, are the requirement, to get the franchise, because may be they are being very restrictive. For example, the obligation to have enough capital to open 10 stores may affect a entrepreneur who wants to open less store in a very attractive market but with less potential consumer, where 5 stores would be enough.
In other perspective, a successful expansion plan, would be very good and influent on the image and the value of the company, and they are doing that, specially by their specialization on doughnuts, because today, Krispy Kreme is recognized as one of the strongest brands in the market of donuts, and with some differentiation of the others because their “experience” of eat a Krispy Kreme
Return to 123HelpMe.com