Semiotics In Structuralism

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makes diamonds valuable, and why do we revere them so much? “…diamonds have meant different things to different societies. Until the 15th century, they were seen by leaders as symbols of supreme strength. The name itself comes from the Greek word "adamas", meaning indestructible. The Greeks were a romantic sort, and for them the dancing sparkle of the diamond was the sign of the extinguishable flame of love” add (Savage, 2008). Diamonds are now easily accessible to us and all we have to do is visit the nearest jewelry store with deep pockets. However, we have no knowledge about where those diamonds came from. Kanye West addresses the contingent issues of conflict, or “blood” diamonds as well as child slave labor in a music video called, …show more content…

A crucial part of structuralism is semiotics, which is the study of signs and symbols. Semiotics in structuralism seeks to discover the underlying organization of phenomena in society. In a peer-reviewed scholarly journal titled “Reflections on semiotics, visual culture, and pedagogy”, Deborah Smith-Shank writes, “Through signs, people create culture and the institutions of culture, including religion, government, armies, schools, (Deely, 1982) and curricula in art. Culture, in turn, impacts our lives by determining what is important and what is not; what makes sense and what doesn’t” (Smith-Shank, 2007). She also writes, “By understanding culture as arbitrary sign systems, hegemony is explored, values are questioned, habits are challenged, and art education becomes a broad arena in which to explore, visually, multi-culturally, and historically, what it means to be sensual and sentient creatures coexisting within constantly changing” (Smith-Shank, …show more content…

This fact has important implications for our thoughts about the relation between individuals and society” (Berger 2013). Semiotics is a tool used to uncover how meaning is created, communicated, and perceived in structuralism. The process of semiotics is described by Barthes as, “…a science of forms, since it studies significations apart from their content” (Barthes 1972). By attaching meaning to signs and symbols, semiotics helps us understand the world we live

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