The impact of media's representation of ideal body size on attitudes towards own body image

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(Posavac, Posavac & Posavac, 1998). It has even been suggested that the Medias overwhelming representation of thinness has a large contributing factor towards young women’s attitudes of their own body weight dissatisfaction (Jacobi & Cash‚ 1994). This dissatisfaction stems from discrepancies between the accepted standard of female body image repeatedly shown in today’s media and their own bodies leading to the formation of attitudes that their own weight is not adequate. For example, a meta-analysis comparing the results of 25 studies that presented media images of thin models, reported a significant effect size (of d= -0.31) across all studies, showing that women feel worse about their own body image after exposure to thin images than other types of images (Groesz, Levine, & Murnen, 2002). In addition, Levine, Smolak and Hayden (1994) found that the media, and more specifically magazines, have a significant effect on one’s attitudes about body image and irregular eating of teenage girls. It has been found that the ideal women’s body weight shown in magazines has decreased in past years, so that the average model used is 20 percent underweight (Wiseman, Gray, Mosimann, & Ahrens). This has important implications as studies investigating the link between the causes of body image dissatisfaction and eating disorders have consistently demonstrated the sociocultural emphasis on thinness as the most common cause of the development of such psychological disorders, such as anorexia nervosa, in which 10 million women and 1 million men are estimated to suffer from (Shisslak, Crago & Estes, 1995). Research has revealed that it is the thinness of the models, rather than how attractive they are, that leads to increased body-image dissatisfact... ... middle of paper ... ...ages on body satisfaction: A meta-analytic review. International Journal of Eating Disorders, 31, 1–16. Smolak, L., Levine, M. P., & Gralen, S. (1993). The impact of puberty and dating on eating problems among middle school girls. Journal of Youth and Adolescence, 22, 355–368. Shisslak CM, Crago M, Estes LS. 1995. The spectrum of eating disturbances. Int. J. Eating Disorders. 18:209–19 Garner DM: Eating disorder inventory-3. Lutz, Florida: Psychological Assessment Resources, Inc.; 2004. Wiseman, C. V., Gray, J. J., Mosimann, J. E., & Ahrens, A. H. (1990). Cultural expectations of thinness in women: An update.International Journal of Eating Disorders, 11(1), 85–89. Halliwell, E., & Dittmar, H. (2004). Does size matter? The impact of model’s body size on women’s body-focused anxiety and advertising effectiveness. Journal of Social and Clinical Psychology, 23, 104–122.

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