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ICT in Business
The main aim of this assignment is to establish the growth of E
Commerce within British Retail. In order to do this appropriate
research methods must be carried out which will mainly be done via
internet. The two main E Commerce businesses I have chosen to research
are Amazon and eBay, which are the two major e commerce stores
currently dominating the online market.
British Retailing is also named as ‘E Tailing’, e-commerce consists of
the buying, selling, marketing, and servicing of products or services
over computer networks. The information technology industry might see
it as an electronic business application aimed at commercial
transactions.
Out of the two chosen e commerce companies it has proven that eBay is
one of the main dominating companies it has been predicted that by
April 2010 online shopping will have expanded by 320% resulting £60
billion a year and accounting for 20% of all UK sales.
Amazon was launched in 2000 and has taken on alliances such as ‘Cars
Direct’, ‘drugstore.com’ and ‘wireless phones.com’ which has a
connecting link to other British retail stores online. By Amazon and
eBay using e commerce as source of British Retail it will enable
consumers to access products a lot faster which will save time as
opposed to going out and physically going to have to buy them. The
benefits of using ICT within this specific area of British Retailing
will enable customers to see the new ranges of products and services
in which eBay and Amazon are offering.
Amazons key features as a website as a whole are it has easy browsing
facilities, useful product information for customers which saves them
time researching products or services elsewhere. Amazon also provides
a broad selection, low prices, one click order technology, secure
payment systems and efficient order fulfilment.
Another method of ICT which plays a great role within E Commerce is
making E payments, i.e. paying for goods online via credit/debit card.
This is a more efficient and secure way of purchasing goods as there