How Can You Make Your Property Stand Out Among Many Others For Sale? Essays

How Can You Make Your Property Stand Out Among Many Others For Sale? Essays

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Your Unique Selling Proposition (USP) and More

How can you make your property stand out among many others for sale?
We have already talked about property descriptions, photos and videos in the previous chapters. Here we will concentrate on the quality of property presentations on the internet.
Property description. There are so many property descriptions to be found on the internet, but how many are really great: Informative yet artistic, helpful yet appealing? Explore for yourself in your own language and you will see how many of them are dull, boring, not even explaining the property details and instilling only the desire to move on instead of buying this property. Even properties presented by big reputable real estate companies suffer from the same sins. Who produces such marketing anti-masterpieces? Probably the properties’ listing realtors? And then they are not the best writers in the world and you as a seller do not want your marketing texts to be written like that, right? Or you happened to be a realtor and want your listings to be outstanding, and here is a little bit of guidance on the topic.
Maybe you were not born a writer either, then why not to ask for some help? Not necessarily from a high-priced writing professional, but from some marketing student willing to practice or a family member with some writing talent?
The most important thing for you is to stand out of the crowd and attract attention in the best way possible. The first two items to help with the task: The headline and the USP (Unique Selling Proposition) for your property for sale.
Compare the two headlines found in the internet: “2/2 apartment for sale” and “Big, Blue and Beautiful 2/2”.
Which one do you like better and want to know more about this ...


... middle of paper ...


...n many details and in the best way possible, anything else would scare the potential buyers away at the first sight at the internet listing and you will never hear from them. Even more so is true for the foreign buyers who choose properties on the internet first and will never make a long trip to see anything ugly or unimpressive.
Bad photos - bad realtor.
Property video. A great property video is the same if not more important as the photos. If you have no opportunity to produce a high quality property video then stay away from a mediocre one. Better create a slideshow from your great photos and marketing texts and post it on YouTube as a video with some music added.
A summary: The high quality property descriptions, photos and videos or slideshows will sell your property to the foreign buyers while a weak online presentation is only waste of money, time and hope.

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