With Jobs in charge of Marketing, Apple became very successful, in fact, it saw an increase in sales of 700% between the release of the Apple I computer and the Apple II. However, the board of directors wanted a more experienced executive to run the company. Jobs interviewed several candidates to become CEO of Apple but at the end decided to hire former Pepsi CEO, John Sculley. In an attempt to convince Sculley to come work for Apple, Sculley recalls Jobs asking him, “Do you want to sell sugar water for the rest of your life? Or do you want to come with me and change the world?” Aside form hiring a CEO, Apple needed another successful product that would help the company thrive. Jobs began working on a project that he believed would break open the market; T...
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... due to piracy and file sharing of music. But the release of the iPod and iTunes, allowed both Apple and the music industry to thrive.
Steve Jobs was a controversial leader; many even argue that he was a bad leader or not a leader at all. But the fact that he was always focused and had a clear vision, no matter how foggy situations may have gotten, truly identify the type of leader that he was. His incredible adaptability, transitioning from an autocratic style to a democratic style, in the situations that he was put in by being fired from his own company, demonstrate his leadership skills. And finally, his incredible innovative thinking that changed many different industries and the culture and legacy that he created, live on through his innovative products. There is no denial that Steve Jobs was a true leader who absolutely changed the world that we live in today.
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