Graphics are art works that emanate from visual statement, which are reproduced on surfaces either as pottery, canvas, landscape, stone, paper and computer screen. I other graphics include creations such as logos, symbols, charts, signs and drawings. Graphic design has been in existence for a long time as a professional art and has been widely used in areas such as advertisements, websites and other publications such as magazines (Clifford 13). Like other art works, graphic design has undergone numerous progress and drastic transformations, conceptually and technically. These transformations align with those taking place in the society, because of the level of advancement that human society is making as well as its interpretation of issues that affect it. There are different types of graphic designs; however, this paper will pay attention to Plakastil or the poster style graphic design (International Poster Gallery para1). Plakatstil was becoming popular because firms would afford the advertisement posters developed, and they would use mimicking messages that were used by the art academy posters, whose posters were more detailed and complex. Intrinsically, with continued advancement, it was established that Plakatstil was not as effective as companies had anticipated and thereby other channels of advertising were developed. In particular the artist’s works that will be examined in this analysis are those by Lucian Bernhard, who was a renowned graphic designer in the 20th century and who help take this type of artwork at a different level as it was adopted as a way of advertising to increase awareness of business products and services, as well as educate the society. Therefore, the exhibition design seeks to show; to ...
... middle of paper ...
... receive positive response as the target market would easily understand the message on the poster and would thereby respond by purchasing the product being advertised (Design is History para3). The success that Bernhard had allowed him to spread this new style across Germany, as it became the foundation for the revolutionized commercial advertising prior to the Berlin war.
Lucian Bernhard (1906)
Above is the first poster that Lucian Bernhard presented for the Priester matches competition, which even though had been discarded and ignored by the judges at the contest as lacking vision, was seen by the company’s sales manager who believed it would transform the image of the firm. As such, not only did Lucian Bernhard win the competition, but also found a benefactor, who financed the graphical designs developed by Bernhard, although most of them were for the firm.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines.... [tags: Graphic design, Design, Computer]
1586 words (4.5 pages)
- The sole purpose of graphic design is the communication of a message and idea through art and graphics. Its beginnings can be traced back from the first cave paintings in Lascaux, France, to the hieroglyphs of the Egyptian culture, and eventually to the introduction of print and digital mediums. For an ancient practice that has turned into a massive industry, it is troubling to see that according to a poll question that was conducted in 2012, about 93% of graphic designers agreed to the statement that the graphic design industry is in bad shape and do not know where the discipline is headed (Tortorella).... [tags: Graphic design, Design, Typography]
2095 words (6 pages)
- The big bright light people see all over New York City with amazing designs in them showing magnificent colors and pattern that just leaves one to wonder how do they make these amazing works of art all around the world. The answer is graphic design, they make some of the most amazing pictures and designs you can only see once in your life. They know how to bring people in and get their attention just with colors and the way they blend into one extravagant piece of art. These pieces of brilliant art take time to make just to bring people close enough to know what it is trying to say.... [tags: Graphic design, Design, Communication design]
1264 words (3.6 pages)
- 20. Does the London Underground poster designs embody the Look, Mood, Aspiration, Technology of the 1920’s, 1930’s, and 1940’s. Graphic Design has been around for generations giving it a vibrant history. For this, the case study was going to specifically look at the London Underground. Starting from the 1920 when the avant-garde posters were created, all the way to 1940 during the Second World War. The idea behind this study is to see how the design has changed depending on the time period. The time periods this case study will observe are 1920’s, 1930’s and finally 1940’s.... [tags: Great Depression, 1930s, Graphic design]
2205 words (6.3 pages)
- The term: graphic design means "visual communications" and it is "the art and profession of selecting and arranging visual elements to convey a message." (Encyclopedia Britannica 2013, p. 1). Visual communication is virtually used everyday in today's society and is important to have in life. Graphic design is used in media, the business and advertisement industry, and in simple things in life that are not easily noticed. Graphic design influences the world of profit-making, but also has an impact on the lives of various groups of people including children, teens, and young adults.... [tags: Graphic Design]
1521 words (4.3 pages)
- As a Graphic Design major I will admit that at first I did not think a drawing class was something necessary to create a successful foundation towards a design career. Now looking back I can realize just how inaccurate my thoughts were, drawing is not only valuable but also fundamental to creating a lucrative path as a graphic designer. As someone who 9 times out of 10 will stick to creating a work of art on the computer, putting pen to paper was something very new and intimidating to me. As class progressed I became more comfortable and began to develop many crucial skills that have already began to help me in my graphic design projects, such as understanding forms and space, the understan... [tags: Graphic design, Design, Drawing, Illustration]
945 words (2.7 pages)
- It is common knowledge that graphic design works parallel to false advertising. Consumers are exposed to a multitude of brands every day, each with the purpose to manipulate or convince the population into buying or supporting their products (Holland 2001. 3); it this competitive field that has led to deception within the media. The term False Advertising is applied to this situation, where deceptive information can lead to consumption and beliefs that “may not occur without the influence of the ad” (Xie 2015, 281).... [tags: Graphic design, Advertising, Typography, Design]
1066 words (3 pages)
- Jan Tschichold Kristen Bennett Southern Illinois University Edwardsville Abstract Graphic Design has evolved over the years from an early form of printmaking, to the 21st century method of using programs such as Photoshop, Illustrator, Indesign, and more. Graphic Design has been used in marketing and advertisement, logos and branding, web design, motion graphics, etc. Graphic Designers from the 1920s and 30s have a unique style where shapes, sans serifs, and photos are utilized in a design.... [tags: Typography, Graphic design, Design]
879 words (2.5 pages)
- During the 1980’s Graphic Designer, Paula Scher helped design and define the decade of color, music, and fun. Scher began her graphic design work by creating designs for the inside of children’s books. Later on, the artist received a larger gig working for record labels such as CBS and Atlantic Records. After she began her work as an album cover artist, Scher’s artwork became known for its exaggerated use of typography and its unique style. Early in her work, Paula built her credibility with her design of the Boston album artwork from 1976.... [tags: Graphic design, Design, Typography, Illustration]
728 words (2.1 pages)
- Sometimes we look at pieces of art and we understand it, and sometimes we don’t. There are many pieces of art that are straight forward and we understand right away. There are also pieces that require you to evaluate the reasons behind it. That is how art works. Art is the creativeness from the production of paintings, drawings, sculpturing, or the combining of images to get a point across. Graphic design is projecting ideas with visual and textual content. Other important factors include color, image, and space.... [tags: Graphic design, Design, Typography, Illustration]
951 words (2.7 pages)