Arguably, the many diverse forms ...
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...recise knowledge of the individual’s place in the world). The worker turns to culture as an institution for entertainment, to find relief from their repetitive and boring lives, the individual succumbs to the illusion of uniqueness maintained by capitalism in order to encourage the worker to remain as a committed consumer. They live their lives under the false impression that they are a unique individual based on their choice of music, film, fashion sense and so on, however these are all tainted by capitalist values and the main objective of turning culture into a commodity (Ashe et all., 1998, pp. 140). For these reasons, we can understand that achieving a sufficient level of revolutionary class consciousness is not as straightforward as it may seem, especially while capitalism promotes individualism and further restrains the possibility of unity among the workers.
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