Female Body Image And The Mass Medi Perspectives On How Women Internalize The Ideal Beauty Standard

Female Body Image And The Mass Medi Perspectives On How Women Internalize The Ideal Beauty Standard

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In 2012, the state of Georgia started a campaign called Strong for Life and their goal was to educate their populace about the prevalence and dangers of childhood obesity. In this particular ad, the state of Georgia decided it was time to stop sugarcoating the epidemic and to start getting their message through by using derogative quotes and slogans. “We felt like we needed a very arresting, abrupt campaign that said, ‘Hey, Georgia! Wake up. This is a problem, '” said Linda Matzigkeit, a senior vice president of Children’s Healthcare.(“Female Body Image and the Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard” 1) Although, some people argue that the ad could lead to childhood depression and that kids will engage in physical activity less often because they feel like they 're going to be self-conscious about their weight. Which could lead to disastrous effects to the child and their health. As stated in a Reading Popular Culture essay “Advertisers like to tell parents that they can also turn off the TV to protect their kids from any negative impact of advertising” (Kilbourne 89). Ads like this portray that a substantial body image is not acceptable in today’s society which makes viewers feel unsure about the way their body is perceived.
In today’s society, no single cause of body dissatisfaction or disordered eating exists. But, as research is becoming increasingly clear, it shows that the media and advertisements are the defiant causes and that the more media and advertisements displayed in the public increases body dissatisfaction and disordered eating. As mention before, this ad raises concerns on what effects it may have on the children and their parents. The effect of media on women’s body dissatisf...

... middle of paper ...

...m so much the cant say no while others, do it because growing up they didn 't have enough to eat so they make sure their kids do.
In conclusion, advertisements that deal with the body image of a certain individual should not exist. People should be able to decide whether or not if they should gain weight or lose it. Even though, some people may be at a weight that could be dangerous for them which is the purpose that this ad was created, I believe that as long as they are happy with what they are they should have to deal with constant advertisements that bluntly say what is consider “the perfect body” in today’s society. As Kilbourne stated in her essay, women are seen as sexual objects and not as human beings but, the truth is, every gender goes through some type of body shaming people just tend to look the other way when the situation doesn 't affect them directly.

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