Female Body Image And The Mass Medi Perspectives On How Women Internalize The Ideal Beauty Standard

Female Body Image And The Mass Medi Perspectives On How Women Internalize The Ideal Beauty Standard

Length: 1395 words (4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

In 2012, the state of Georgia started a campaign called Strong for Life and their goal was to educate their populace about the prevalence and dangers of childhood obesity. In this particular ad, the state of Georgia decided it was time to stop sugarcoating the epidemic and to start getting their message through by using derogative quotes and slogans. “We felt like we needed a very arresting, abrupt campaign that said, ‘Hey, Georgia! Wake up. This is a problem, '” said Linda Matzigkeit, a senior vice president of Children’s Healthcare.(“Female Body Image and the Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard” 1) Although, some people argue that the ad could lead to childhood depression and that kids will engage in physical activity less often because they feel like they 're going to be self-conscious about their weight. Which could lead to disastrous effects to the child and their health. As stated in a Reading Popular Culture essay “Advertisers like to tell parents that they can also turn off the TV to protect their kids from any negative impact of advertising” (Kilbourne 89). Ads like this portray that a substantial body image is not acceptable in today’s society which makes viewers feel unsure about the way their body is perceived.
In today’s society, no single cause of body dissatisfaction or disordered eating exists. But, as research is becoming increasingly clear, it shows that the media and advertisements are the defiant causes and that the more media and advertisements displayed in the public increases body dissatisfaction and disordered eating. As mention before, this ad raises concerns on what effects it may have on the children and their parents. The effect of media on women’s body dissatisf...


... middle of paper ...


...m so much the cant say no while others, do it because growing up they didn 't have enough to eat so they make sure their kids do.
In conclusion, advertisements that deal with the body image of a certain individual should not exist. People should be able to decide whether or not if they should gain weight or lose it. Even though, some people may be at a weight that could be dangerous for them which is the purpose that this ad was created, I believe that as long as they are happy with what they are they should have to deal with constant advertisements that bluntly say what is consider “the perfect body” in today’s society. As Kilbourne stated in her essay, women are seen as sexual objects and not as human beings but, the truth is, every gender goes through some type of body shaming people just tend to look the other way when the situation doesn 't affect them directly.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Societal Standards of Feminine Beauty Essay

- ... Mainstream magazines and advertisements are another potent source of idealized images of women. “Findings of one study indicate that 83% of teenage girls reported reading fashion magazines for about 4.3 hours each week” (Thompson & Heinberg, 1999). Female’s motivation behind reading these magazines and advertisements are to obtain information about beauty, fitness, grooming and style. Magazine and advertisements are marketed to help women better themselves by providing information and products that are supposed to make them look and feel better....   [tags: looks, beauty, image, social, self-schema]

Better Essays
792 words (2.3 pages)

The Degradation of the Standard of Beauty Essay

- Beauty has become a word with a degrading value. Women in America are used by the word to create a new world of consumption. The beauty industry has been contradicting itself for years, sending mixed messages to women across the country. Western cultures have placed high-risk standards on the ideal image of beauty, creating unrealistic and unnecessary desires among women. Advertising attractiveness has become an outrageous competition within oneself and has destroyed the God-given self-purity that sets individuals apart; therefore the industry needs to create true, a more diverse image of beauty and stop limiting human elements....   [tags: social issues, beauty industry]

Better Essays
1329 words (3.8 pages)

The Media 's View Of Ideal Beauty Essay

- Men and women are often concerned about their outer appearance because media portrays a certain image of what “ideal beauty” should be. If women do not have a flat stomach or toned thighs, they are told that their body is not good enough. If men do not have washboard abs, big biceps, or rock-hard pecks, they are told they are not fit enough. When women think they are too big, they develop eating disorders. When men do not think they are fit enough, they turn to steroids or body stimulants. The media’s view of “ideal beauty” is unrealistic....   [tags: Beauty, Human physical appearance, Muscle]

Better Essays
885 words (2.5 pages)

The Evolution of Women's Self Image Essay

- According to scholars from University of Central Florida, Kristen E. Van Vonderen, and William Kinnally, claim that 44% of women who are average or underweight think that they are overweight. This number is significant enough to say that poor body image and low self-esteem are prevalent issues among women today. The average woman sees about 400 to 600 advertisements per day (Van Vonderen, Kinnally 43). However, what effect do these advertisements have on self-image of young women. I will explain many perspectives that demonstrate why woman internalize the thin ideal promoted by advertisements such as social comparison theory, cultivation, resonance and self-schema theory....   [tags: advertising, beauty]

Better Essays
1214 words (3.5 pages)

The Media's Dangerous Perception of the Ideal Body Image Essay examples

- Tonight, Captain America: The First Avenger was airing on public television, so I decided to re-watch this fantastic Marvel movie. The main character, Steve Rogers, is a big-hearted, anemic-bodied American in the middle of World War 2. His grocery list of health issues and lacking physique resulted in several rejections from the enlistment officers. However thanks to his friendly German doctor, he eventually found himself injected with a serum that made him the perfect specimen of an American soldier (“Captain America: The First Avenger)....   [tags: capitan america, body image]

Better Essays
1281 words (3.7 pages)

Essay on Western Beauty Standards Will NOT Bring Happiness

- Introduction We live in a society that has somehow confused healthy and happy for thin and beautiful, that is, beautiful according to what the media has told us is beautiful. As women, we look to the models in advertising to see how we are supposed to look. They are the ones that set the beauty standards and say what body type is acceptable. We are led to believe that by having such a body, we will automatically have a happier and healthier life. It seems easy enough; all we have to do is acquire the perfect body image and we will be happy, right....   [tags: The Media and Beauty]

Better Essays
2029 words (5.8 pages)

What Is Beauty? Essay

- In American culture today, society's view of beauty is controlled by Hollywood, where celebrities are constantly in the lime-light. The media watches Hollywood's every move, and is quick to ridicule “A-listers” whenever they dare to gain a few pounds or to let an uncontrollable pimple show. The media has created a grossly distorted mental image of what should be considered beautiful, and with almost every junior high and high school-age girl reading and viewing this message, the idea has been instilled in them as well....   [tags: Beauty, argumentative, persuasive, definition]

Better Essays
756 words (2.2 pages)

Body Image of Women in America Essay

- Eleven million women in the United States suffer from eating disorders - either self-induced semi-starvation (anorexia nervosa) or a cycle of bingeing and purging with laxatives, self-induced vomiting, or excessive exercise (bulimia nervosa) (Dunn, 1992). Many eating disorder specialists agree that chronic dieting is a direct consequence of the social pressure on American females to achieve a nearly impossible thinness. The media has been denounced for upholding and perhaps even creating the emaciated standard of beauty by which females are taught from childhood to judge the worth of their own bodies (Stephens & Hill, 1994)....   [tags: Self Image Eating Disorders Health Beauty Essays]

Better Essays
3362 words (9.6 pages)

Essay about Body Image

- In contemporary times, the influence of the media on all aspects of culture and society has spread everywhere. This is especially the case in United States. One of the social cultural aspects particularly influenced by the media is body image. A surprisingly large number of individuals, the majority of which are young women, develop their body image in accordance with the ideas advanced by the media, which judge women’s attractiveness based on how thin they are. Body-image plays a very important role in our individualistic society, in which a woman’s identity is closely related to her body....   [tags: Body Image, weight, media, ]

Better Essays
655 words (1.9 pages)

Body Image Essay

- Body Image                      "Just Be" is a familiar slogan to the current American culture. It is the slogan of a well-known designer, Calvin Klein, who, in his advertisements, supposedly promotes individuality and uniqueness. Yet, Calvin Klein, along with all known designers, does not have overweight or unattractive people on his billboard ads, on his runways, in his magazine pictures or on his television commercials. Moreover, the movie, music and the mass media corroborate with the fashion industry in setting and advertising a certain standards for a physical ideal of a human body....   [tags: Weight Health Body Image Essays]

Better Essays
2141 words (6.1 pages)