Zara Case Analysis

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Zara Case Analysis April 27 2014 Done By: Shamsa Salem 201030589 To: Laura Matherly College of Businesses I. Company Situation Company’s situation can be determined by its external and internal indicators. The external data has been analyzed in the previous section, therefore it’s also necessary to cover the internal data to get financial status of the company. Financial analysis can accurately determine company’s performance in the market and its position among its rivals. In addition, it can measure the growth opportunity of a particular company in the industry. The financial data of Inditex indicates that this company has a positive growing business in the fashion industry. This section will focus on some aspects to analyze the financial situation of Inditex group. The analysis will include areas such as profitability, leverage , activity and liquidity. Furthermore, the resulted data will be compared to the other competitors in the garment industry such as Gap and H&M. – Profitability This is a crucial measurement as it reflects the ability of firm on selling its products to cover its expenses. High sales lead to high profits which gives company an advantage. In addition, it results the company to get a good reputation and position in the industry. In order to measure the overall profitability of Inditex, some ratios must be counted such as Profit Margin Ratios, Return on Equity and Return to Assets. According to (Table 2), the Profit Margin Ratio of Inditex is 0.14 which is same as H&M’s ratio. This means that both companies have top rank profit in the industry. However, the Return on Assets and Equity for H&M scored higher than Inditex . This may indicate how H&M’s company performing well in the industry,... ... middle of paper ... ...rtment changes - Strong distribution channel to all over the globe. - Responsive to customers demand - Talented and committed employees - Innovative and flexible supply chain to boost the production performance and sales rate - High sales growth over past years Weaknesses: - It has limited inventory comparing to its rivals - lack of advertisements, marketing and online presence - Weak differentiated, can be replicated by other rivals. Opportunities: - Opening new stores in developing countries - Constructing second distribution center will help increasing company’s development. - Promoting sales through offering online shopping. Threat: - Expansion operations in different regions requires to address the different fashion trends at a time - Introducing a particular region’s fashion in another region is a challenge - Rivals can easily duplicate its fashion

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