Wine Institute: Public Policy

671 Words2 Pages

Policy Paper #1
Introduction:
The Wine Institute was founded in 1934, to create a climate where California wineries could thrive and prosper (“Board of Directors”). Based out of San Francisco, with several offices in the United States and around the world, the Wine Institute now represents over 1,000 Californian wineries and affiliated businesses (“About the Wine Institute”). Under the leadership of Robert P. (Bobby) Koch, the Wine Institute’s mission is to “initiate and advocate public policy that enhances the ability to responsibly produce, promote and enjoy wine” (“Our Mission”). To meet their mission, the Wine Institute promotes initiatives that will allow for direct shipment of wine in the United States, eliminate international trade …show more content…

Along with access to information, people can now order goods at the click of button without ever having to leave their homes. In the year 2016, global e-retail sales amounted to over $1.9 trillion dollars and over 1.61 billion people shopped online (Duncan). With the enormous amount money being spent online, the Wine Institute wants to eliminate restrictive international trade laws and state shipping laws to help Californian wineries. In the United States, most states allow for direct shipping of wine, from a retailer or winery, to a customer, but there are still several states that prohibit that. The Wine Institute is trying to raise consumer awareness, in those prohibited states, and have them call and write to their local elected officials about how their state is losing out on tax revenue and allowing for wholesaler middlemen to create monopolies (“Issue Summary”). The Wine Institute is also talking to policy makers around the world, and in the United States, to eliminate restrictive trade laws. Through education of American policy makers, about the importance of wine in the economy and culture of the United States, the Wine Institute wants them to help influence other countries to reduce their tariffs and eliminate subsidies. The United Sates has some of the lowest import tariffs for wine in the world, allowing for international wine to sell cheaply in the United States, but the same cannot be said for American wineries (“International Trade Policy”). American wineries must face high import tariffs in most major countries, limiting the United States market share and creating an uneven playing field (“International Trade Policy”). Moreover, subsidies, given to European Union wineries, also hinder American wineries as they must face the full risk of competing in the global market while EU wineries do not (“International Trade Policy”). Lastly, the Wine

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