William Ackman Case Summary

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William Ackman brought about accusations against Herbalife’s marketing model in December 2012 calling it a pyramid scheme (Rojas, 2017). William Ackman pressurized the state and the federal agencies to investigate Herbalife Corporation. The accusations made by William Ackman against Herbalife made the company’s stock values to decline drastically. Herbalife claimed that Ackman’s accusations were misled by his misunderstanding about the company’s business model. William Ackman made a short bet against Herbalife citing that the company’s stock values would decline greatly due to his accusations and findings of the company. Ackman made a great loss on his bet since his accusations and plans were shuttered after the company paid a huge sum of money …show more content…

The company’s sales model was sophisticated, and most distributors did not comprehend it well. Most of the distributors that transacted with the company made losses according to reports made by Reuters and the Freedom Trade Commission. Herbalife applied a sales model whereby its distributors earned more for recruiting other new distributors rather than from the product sales that they made. According to Ackman, Herbalife’s sales model had led loss of 3.5 billion dollars by the company’s distributors who were at the bottom of the company’s chain supply. Distributors at the top of the chain supply earned more since they had reached the top-ranking supply position by recruiting other new distributors into the company and not due to the sales that they made. According to a Nielsen International Research Survey, the majority of the company distributors comprising 73% of the company’s distributors did not aspire to earn incomes through the resale of the company’s products. Many of the distributors intended to purchase the company’s products solely for domestic and personal utility. After this research, the company began referring to its distributors as members to avoid the confusion that had been brought about by the term

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