Who Is The Target Audience Of Odds Are

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The target market that the writer of ‘Odds Are’ is trying to aim for is the adolescents. Demographic is the identification of a large group of people by their interests, culture and hobbies. Adolescents are of all genders between the ages of 10-19 and are in their stage of development where they are finding themselves and going into adulthood. It will mainly be adolescents who have families who are not so protective and controlling and allow them to go out and enjoy themselves. In this activity my target market will mainly be adolescents living in urban locations because it is primarily them who are barely at home, going out with friends and enjoying themselves. This is due to the fact that in urban cities everything is so congested and in …show more content…

Adolescents are similar because they too are just understanding their feelings and what to do with them. They are going through puberty, thus leading them to get confused sometimes and become conflicted about their feelings. This correlates to the play as the main characters are having mixed emotions as well about their feelings towards each other and whether they want to stay committed or not. Due to this reason, Odds Are has an edge over the other pieces of work because it relates well with its demographic which will result in the audience enjoying it. The market position of this play is to use everyday people as the characters, the slang/English language upper middle class adolescents use, and the regular locations they like to hang out at every day. Using this market position, the target market will easily be attracted to this play as they can relate to it well. Considering the fact that most of the adolescent population is made up of upper middle class people, it is evident that they will enjoy this play which would result in them going and telling someone else about it, thus resulting in a bigger audience. As a result of this market position, the target audience will respond well to this play therefore concluding will a bigger …show more content…

There will be many posters displayed in various places to attract more audience. The posters will be advertised in malls and magazines. Malls are a popular location for adolescents to hang out at with their friends, which might spark conversation and interest when they see the poster. The poster of the play will be featured on various different magazines such as, People Magazine, Vogue Magazine, and Seventeen Magazine. A lot of adolescents read these magazines as well as various other people which will be a good promotional tactic. The poster will have the name of the play, screenshots of the various dates the main characters went on, release date, and a short sub-heading hinting at the play. The sub-heading will be one that adolescents can relate to which would influence them to attend the play. The apps that the play would be advertised on would be facebook, twitter, and candy crush. On facebook, towards the right of the screen there will be various advertisements for the play including some pictures and the title. People can then click on it and be linked to an article informing them about a brief summary, the actors, and the release date. On twitter, there will an account dedicated to making tweets about the play and interacting with the fans. Some of the tweets will also be promoted so it can appear on everyone’s

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