By the 1990s there was 11,800 McDonalds, 6,298 Burger Kings, and 3,721 Wendy’s. Between the 1970s and 1990s portion sizes had grew tremendously. Health officials noticed a huge weight gain in America and it made them realize something needs to change. People have come up with the conclusion that fast food is to blame for the obesity in America. But is this really true?
Since it’s foundation in 1954, McDonald’s has satisfied the customers with its main product, hamburger. With having more than 35,000 restaurants located in US, Europe, Canada, Asia Pacific, Meddle East and Latin America; it serves 52 million customers daily (McDonald’s 2006 Annual Report, 2007). 1954 was the year that reshaped the concepts of fast food industry. Fifty two year old milk shake salesman, Ray Kroc envisioned the idea of creating a hamburger product and delivering it to customers in very short time; when he visited his client McDonald’s. By that time, McDonald brothers were operating a restaurant which sold burger, French fries and milk shakes and was efficient but was limited to small scale operation.
Fast food has been part of life in the USA for over 60 years. It has become extremely popular by Americans simply for the convenience. Dining at fast food restaurants in America in the last three decades has gone from being fast food restaurants to convenience food restaurants according to resent studies. There are many reasons why fast food has become extremely popular in America not only because for convenience but because easy access to it. Now in days fast food restaurants franchises have become more popular in the last decade than ever before.
Wendy’s is the third largest quick-service hamburger restaurant chain in the world, with more than 6,600 restaurants in North America and international markets. In Exhibit 1, this states the Porters Five Forces Model of Competition of The Restaurant Industry. Threat of new entrants: Because the profit margins are so small, cost is low and anyone can enter into the quick-service restaurant business. Bargaining Power of Buyers: The National Restaurant Association showed that three out of ten customers agreed that food that was prepared at a restaurant or a fast-food restaurant were an important factor in their everyday lives. The survey also stated that “three out of five customers plan to eat on the premises of quick-service restaurants and seven out of ten said that plan to eat takeout or delivery.
Fast Food & Obesity Fast food restaurants have been a part of American Culture for well over thirty years. The convenience of speedy service, cheap prices, and the appeal to families has been some of the major highlights of fast food restaurants over the years. Furthermore, fast food from the past is much different than fast food today. According to Liz Monte of Divine Caroline magazine, In the 1970s obesity was up by 47% (today it is up 66%). Today’s burgers have gotten bigger due to the meats being injected with more chemicals and steroids, sodas have even become larger, and this is causing higher rates of heart disease, excessive weight gain, and increased rates of obesity in children and adults.
American pay more in fast food than one does on entrainment like movies, books, and music combined. In 1970, The United States spend around $6 billion on fast food and by the end of 2011 the amount was nearly doubled to $110 billion. Fast food is now found all over the places like hospitals, airports, and zoos. “What We Eat”, wrote by Eric Schlosser reflects on his research on the far-reaching effects of the American life. “What We Eat,” is a look into the rapid increase and popularity in fast food for the American people along with the physical and social consequence of the rapidly growth of the service economy.
In Morgan Spurlock’s documentary, Super Size Me, he discusses the rising problem of Americans struggling with obesity. In the film, Spurlock sets out to prove that fast food corporations are mostly to responsible when dealing with obesity. Spurlock focuses on McDonald’s for the demonstration because of the corporation’s worldwide attention and financial success. Spurlock consumed McDonald’s every day, three times a day, for thirty days. When the thirty day period was over, Spurlock had gained twenty five pounds, his cholesterol level went up sixty points, and doctors point out that his liver basically turned into fat (Super Size Me).
Mcallen, Edinburg, Mission, Texas has the highest obesity rate, making these the fattest cities in the United States. The daily consumption of fast food leads to a significant rise in health problems. The advertisements people see on T.V., streets, and billboards, among many others, are so appealing that they call the audiences attention and convince them to enjoy that greasy, juicy burger. The problem with society today is that they are overlooking the health risks that go hand in hand with fast food. Even though it may be a tasteful meal, in the long run it can cause high blood pressure, diabetes, heart attacks, and even death.
Also, it is difficult whether or not to categorize certain restaurants as fast food. Although, a good way to get a feel on the growth of the fast food industry is to take a look at McDonald's, which has been America's most popular fast food chain for decades. In 1968 McDonald's open its 1,000th American restaurant. This number has increased to 13,800 restaurants in 2011 (McDonald’s 1), which really shows how much more fast food people are consuming compared to the past. Consider th... ... middle of paper ... ...iance on fast food.
Overall, their study suggests that fast food significantly increases the risk of obesity. "Unless governments take steps to regulate their economies, the invisible hand of the market will continue to promote obesity worldwide with disastrous consequences for future public health and economic productivity,” said Roberto De Vogli from the University of California. Most fast food places serve highly processed foods that are full of fat, sodium, and calories. Research proves that you can easily intake 1,500 calories for one meal alone and humans should take in around 1,500-1,800 per day. Choosing a typical fast food meal everyday can lead to increased calories, which leads to health issues.