What's the impact of McDonald's on the American society ?

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What's the impact of McDonald's on the American society ?



→ The effects on the American society

I - The impact on the consumer

II - The impact on the society

III - The impact on the environment



Today, if you are hungry you can easily find a fast food and when you think at it, what's the first thing that comes into your mind ? It's probably McDonald's.
Since his first restaurant was opened in 1940's, McDonald's has conquered the worldwide. According to his website, there are 30,000 restaurants in over 100 countries !
G.Ritzer an American sociologist wrote a book about this, in 1993 called « The McDonaldization of society ». In this book, he explains that the process of McDonaldization can summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world."
Therefore, we might ask what's the reason of this huge success? We will see the real impact of McDonald's on the actually society.

I - The impact on the consumer (health)

There was little obesity data taken in the 1940s, so it's hard to tell what's the obesity rate on the American society. Nevertheless, according to the CDC (Centers for Disease Control and prevention) in the 1950’s, 33% of Americans were overweight and 9,7% were obese. And 40 years later, the obesity rate rose to 30% in 1990 and 56% of people being overweight. This is a dramatic increase in a very short amount of time. Considering that McDonald’s was growing very rapidly in America over this time period it is very easy to associate that McDonald’s has had a direct impact with the obesity rate.

The movie « Super...

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... influence too, and which have the same impact of the society. To my mind, the biggest impact of McDonald's on the American society is obesity. Nowadays it's a vast problem which spread out in the worldwide, especially in industrialized countries anyway many people believe that fast food restaurants should be held legally responsible for the obesity in America.

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