Urban Outfitters Case Summary

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Answer 2(a): Price Earnings Ratio This is market prospect ratio and it calculates the market value of the stock in relation to the earnings per share. It indicates that what the market is prepared to pay for stock looking into its current earnings. The price earnings ratio of Urban Outfitters has grown from 13.87 in the year 2008 to 24.10 in the year 2009. The ratio has increased almost two folds in one year. A high price earnings ratio point toward a positive future performance of the company and the investors are always interested in buying the stock. It is an indication of higher performance and future growth. Inventory Turnover Ratio This is an efficiency ratio and it measures the efficiency of the company in managing its inventory. …show more content…

It shows the investors that how liquid the inventory of the company is. This ratio measures and shows that how easily a company can turn its inventory or merchandise into cash. The increase in the ratio clearly indicates that the management of the company is managing its merchandise in an efficient and effective manner and it is also contribution to the profits of the company. Answer 2(b): Return on Equity It is a profitability ratio and it calculates the ability of the company to produce profit from the investments of its shareholders. It shows the profit generated by each dollar of shareholder’s equity. It is important ratio because investors always see that how efficiently and effectively the management of the company is using their wealth to generate profit. The return on equity for the company stood at 18.71% in 2009 as compared to 20.90% for the year 2008 which shows a declining trend. The investors are always keen to see high returns on their investments, but here the return on their equity is declining. It is a negative number for the company and if the trend continues the investors will lose the confidence in the company and will cease to invest in the company. Current

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