Unnatural Selections By Barry Schwartz

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In the article, “Unnatural Selections” by Barry Schwartz, he states the importance of the default option using multiple examples and persuasive writing techniques to explain his reasoning to the reader. In the beginning of his essay, Schwartz uses an example of Buffalo Wild Wings to explain his reasoning on defaults and why they should be changed. “Research evidence suggests that labeling the smaller portions ‘regular’ will move far more people to order them than if the portions were labeled as they are now.” (10). Schwartz uses this example to effectively show the reader that defaults do influence how we make a decision. Moreover, Barry uses persuasive techniques such as relating the problem of default choices to a serious issue like

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