Tic Tac Essay

Although the Ferrero Group has been successful in reinventing the Tic Tac to meet customer needs and remaining a top competitor amongst breath mints, it is necessary for Tic Tac to reinvent itself again to remain relevant in the breath mint market. As the case study explains, the Tic Tac has been revamped in multiple ways. It started in 1969 by giving the Tic Tac a catchy jingle that caught customers' attention. In the 1970s it introduced cinnamon flavored and tangerine flavored mints to give customers more variety. In the 1980s it remained relevant by latching on to the health craze and started to advertise the Tic Tac as the "1 and a 1/2 Calorie Breath Mint." It continued to offer more flavors to customers by introducing spearmint and wintergreen. In the early 2000s Tic Tac offered even more flavors by creating Tic Tac Bold which offered mixed fruit flavors. Most importantly, the Ferrero group gave Tic Tac its iconic flip-top packaging. Tic Tac's tactics of constantly reinventing itself over the past several decades allowed it to become the king of breath mints in the United States. Tic Tac was not able to enjoy their

Due to all the risks associated with this type of test marketing, the Ferrero Group can use simulated test marketing to evaluate new Tic Tac packaging. Simulated test marketing involves consumers at shopping centers. The consumers at shopping centers are asked to view an advertisement for a new product and are given a free sample to take home. After viewing the product, consumers are interviewed over the phone or over the internet. If Tic Tac uses simulated test marketing they will be able to evaluate the effects of the packaging at greater speeds and lower costs than normal test marketing. Test marketing and simulated test marketing are two ways the Ferrero Group can test the new Tic Tac