The Use of Trailers in Attracting Audiences

The Use of Trailers in Attracting Audiences

Trailers- People go to cinema to enjoy themselves and have fun. The

easiest way to attract an audience towards a movie is with trailers. We

all know that a trailer can make or break a movie, people see the

trailer, and that's more or less what makes them want to see the movie

or go see something else instead. There are two types of trailers i.e.

theatrical (cinema) and teaser (TV). The trailer that I am will be

discussing would be theatrical one but first I will like to go in

detail with trailers. Trailers are two- three minute’s advertisements

for movies that play in cinemas. These advertisements are especially

valuable as it can be carefully targeted. Movies appealing to one age

group or demographic will have trailers for films targeting that same

group. The vast majority of trailers are made up of film scenes cut

out of context. Trailers of this type are quite less expensive to

produce and are usually effective. The most common technique is to

show some of the highlights of the film. Thus for an action movie some

of the most elaborate special effects shots will be cut into the

trailer. For a comedy two or three of the funniest jokes will be put

in the trailer. There are a few films that do not use edited footage

from the actual film, but instead created their own mini-movies to

sell the film. The most notable film to use this technique was

Terminator II, whose trailer featured elaborate special effects scenes

that were never intended to be in the film itself but this option is

quiet expensive. A common occurrence is for a trailer to include

scenes that were originally filmed to be part of...

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...fast sequence of action

and gunfire from the movie ensues, giving the movie a climax before

showing the release date and other information to sell the movie to

the audience. Again, this sequence gives us as the audience an idea of

Bond’s presence and his hunger for danger. He is a man who lives on

the edge, and every second as if it is his last.

Overall I can say that this trailer is effective as it successfully

explores the theme and portrayals of the movie that what it is really

about but with numerous fast paced, gadgets, pumping action sequences

showing bond as immortal, invincible, overindulgent womaniser and

ensuring the legend of Bond is destined to continue for years and

years to come and that what movie is really about. So we can say that

this trailer successfully advertises the film to a great extent.