The System Of Intellectual Property Rights

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The Internet is a developed, a privately administered system, allowing to make registration, which is the result of a global presence and accessibility from anywhere in the world. Another system - the system of intellectual property rights (IPR) - is a publicly administered system, formed on the basis of territoriality, and it allows to exercise rights only in the particular territory. Collaboration of these two systems led to the emergence of the phenomenon of crossing global cyberspace with the IP legislation of individual countries.
Here I am going to introduce the one of the widespread way of use IP in the Internet. It is electronic commerce (e-commerce).
There are several types of e-commerce, but the most common are three: B2B, C2C, B2C. B2B (business-to-business) bases on the principle when companies do business with other companies, which involves the use of trade names in the Internet. C2C (consumer-to-consumer) means carrying out transactions between persons, who are not registered as legal entities and private entrepreneurs. As a rule, according to the scheme C2C, trade is carried out on the pages of online auctions. They have received recent recognition among Internet users because of their convenience and easy to use. The advantage of the websites is the lower cost of goods, compared with its value from producers or sellers. The scheme B2C (business-to-customer) is introduced by the classic online stores that use domain names as commercial marks. For the first time they appeared in the mid-90s. In 1994, "Pizza Hut" posted on its website an offer to order a pizza over the Internet, and since then, this kind of business has become popular all over the world .
There are numerous companies that rely on business models tha...

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...becomes a recurring challenge for trademark owners. Domain names may act as barriers to commerce when they are registered or used in bad faith to violate third-party 's rights, including intellectual property rights. Despite the cybersquatting menace, domain names have not been included in the TRIPS Agreement. Historically, this is rooted in the fact that the Internet was not yet a pressing source of IP infringements at the time the TRIPS Agreement was drafted.

Intellectual property has migrated to the Internet, both in substance and as a concept vital to the success of e-commerce enterprises. It is notable that the premier criteria, innovation, also serves as the basis for the intellectual property system, such that the promotion of innovation and the protection of its products is the goal of intellectual property law, more imperative than ever in this digital age.

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