In Animal Farm, the pigs use propaganda and euphemisms to achieve and self promote their desires. One way propaganda is used is when squealer gives a speech about how the apples and milk are a necessity to the pigs’ diet. Secondly, the pigs decide to let Moses the raven live on the farm so the animals will accept their current life. The pigs use the euphemism readjustment of rations to seem like they are not taking much food from the animals and special education to refer as puppy training. Propaganda and euphemisms are used by the pigs.
We pigs are brainworkers (42). Here, Squealer tries to convince the animals that it’s for health reasons that they take the apples and milk, but he tries to persuade them in other ways as well. Squealer continues, “ ‘The whole management and organization of this farm depend on us…. It is for your sake that we drink that milk and eat those apples’”(42). Finally, he convinces them with fear.
This relates to the low levels of education and language of the other animals because he is arguing the fact that the pigs need to eat foods and drink liquids that they do not like, but what they are really doing is lying to the rest of the animals in order to keep these valuable assets for themselves. As for the other animals, because of their low levels of education, they can’t even realize that they are being lied to and manipulated by the pig's for the benefit of the pigs. Squealer
This famous piece of literature, Animal Farm, was written by George Orwell himself around 1917 to 1945 after WWII because peasant farmers wanted to have a better life in general. In the book, Napoleon shortly becomes the leader after the rebellion. Just as Stalin had done, Napoleon used military force onto the animals and intimidates them. Snowball represents Trotsky because he is a forward-thinking politician that wants to improve and help out with the windmill, but is chased out by vicious dogs Napoleon sends before he can do so. Like Stalin, the pigs build up and gain their power by manipulating the animals with propaganda techniques.
They set up a commune under the control of the pigs soon afterwards. But the pigs abuse their power and the animals end up being no better off than they were under Farmer Jones. Animal Farm, a parody of the Russian Revolution, is Orwell’s attempt to inform others about a purveying truth regarding human nature- that power is, by its very nature, corrupting. This is why “history consists of a series of swindles where the masses are first lead into revolt… and enslaved all over again”. Old Major, representing both Marx and Lenin, is the catalyst for the revolution.
In the beginning of the novel, Squealer explains why the milk was not being distributed evenly, and why most of it was going to the pigs. Squealer supports this idea by emphasizing the leadership that the pigs play on Animal Farm. Squealer conveys the authority of the pigs by saying “The whole management and organization of this farm depend on us. Day and night we are watching over your welfare. It is for your sake that we drink that milk and eat those apples” (Orwell 31).
Squealer, one of the pigs on the farm uses logos and ethos to grabs his fellow animals attention. His skills helps the pigs live a royal life, while the other animals live a horrible life. While Squealer mostly utilizes ethical and logical appeals, there is always an underlying emotional appeal that gets the animals to listen to squealer. Squealers touches on logical appeal to tell the farm animals why the apples and milk were gone when other animals realised that Napoleon is stealing things from the farm. He says that the pigs are just trying to help the animals, not to harm them.
You do not imagine, I hope, that we pigs are doing this in selfishness and privilege?” (Orwell 42). He then goes on to say “Milk and apples contain substances absolutely necessary to the wellbeing of a pig. We pigs are brain workers, the organization of the farm totally depends on us” (Orwell 42). Saying the pigs are taking the apples and milk in the good of the other animals is one good example of his manipulative ways because, he then says that Jones will come back if they don’t let the pigs have the apples and the milk. Immediately after Squealer says that Jones will come back, it makes all the animals want to give the extras to the pigs.
The story Animal Farm is one that creates a web of persuasion between its characters. Animal Farm is a satirical story where a boar on the farm, named major, calls the animals together for a meeting where he addresses the humans as vile and cruel. After the lead pig dies, two younger pigs take over and take over preparations for a rebellion. The pigs create the “seven commands of animalism” where “all animals are equal” (Orwell 33). In order to educate them, Snowball, one of the pigs in charge, tries to teach the animals how to read.
Little did they know that their innocence and their devotion to the farm as a whole would in the end lead to their demise. “The birds did not understand Snowball’s long words, but they accepted his explanation, and all the humbler animals set to work to learn the new maxim by heart. “ As the story of Animal Farm progresses, the pigs take a leading role and find themselves hungry for power and suffering from a chronic case of ruthless greed. In due time, the once staple and communal 7 Commandments start to change to ‘accommodate’ the selfishness of the pigs, most prominently Napoleon. Shall we say Napoleon has a bit of a complex?