The Mega-Marketing Depression Of Japan Case Study

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Culture is a collection of religion, traditions, and beliefs that are passed down from generation to generation. Culture is created and maintained through the repetition of stories and behavior. It is never definite because it is continuously being modified to match current trends, however, historical principles are still relevant. With respect to mental illness, culture is crucial to how people choose to deal with society and the methods used to diagnose and cope with mental illnesses. In Watters’ The Mega-Marketing Depression of Japan, he focuses on how Japan and other cultures define depression, but also displays how the influence of American treatments in eastern countries eventually becomes the international standards. Even though the According to Kirmayer, “...every culture has a type of experience that is in some ways parallel to the Western conception of depression…” (Watters 517). He proves this by explaining how a Nigerian man “might experience a peppery feeling in his head” (Smith 517) or how symptoms of depression in an American Indian project as feelings of loneliness. Depending on the location of the country and the language used to describe distress, symptoms of depression varies from region to region. He described this as “explanatory models” that “created the culturally expected experience of the disease in the mind of the sufferer” (Watters 518). In other words, the cause of depression is different for every country and thus each person experiences and describes depression in a way that matches their culture and environment. American researchers and clinicians often overlook culturally distinct symptoms because Americans classify depression in terms that might contradict the standards of other Kitanaka introduced two ideas Endogenous Depression and typus melancholicus. Endogenous depression is a “crippling type of psychosis believed to be caused by a genetic abnormality” (Watters 520). It was compared to an internal ticking time bomb that would go off let depression run its course. Introduced by Hubert Tellenbach, Typus melancholicus was a personality type that fit the behavior of Japanese individuals. “Typus melancholicus mirrored a particularly respected personality style in Japan: those who were serious, diligent, and thoughtful and expressed great concern for the welfare of other individuals and the society as a whole” (Watters 520). It’s reasonable to believe that this personality type is one of the reasons for depression in Japan. Sadness or depression was viewed as a way of creating stronger connections with family and their community. Kirmayer noted that personal hardships build character and connected it to the “Buddhist belief that suffering is more enduring and more definitive of the human experience than transient happiness…” (Watters 522). Therefore the Japanese culture admired the melancholic personality type and saw sadness as an enlightened state. The reality of depression in their culture wasn’t as serious as the western culture because depression was seen as an inevitable characteristic of life. The

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