The Interinfluences of Ethical Issues in Global Marketing and Social Responsibility

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According to Al-Emadi & Al-Asmakh (2006), global marketing ethical issues and social responsibility influence one another. They expound by indicating that when firms expand to international markets, diverse problems are experienced especially in regard to ethical and social aspects. Mishra & Suar (2010) define the wave of globalization which is enticing firms to take their businesses international. Although the process has been going on for a significant period but has now there is chance to increase market share.
The dilemma of moving into an international market is grounded on the dimensions of political, economical and even cultural differences. There are diverse dimensions of globalization (Al-Emadi & Al-Asmakh, 2006; Mishra & Suar, 2010). Although it can receive diverse interpretations, the key dimensions and thematic categories of factors influencing effectiveness such as economics, politics, sociology, anthropology, communication, geography and psychology. In this paper, focus is turned to the social dimension.
Al-Emadi & Al-Asmakh (2006) and Mishra & Suar (2010) are of the opinion that what is considered normal in one country may be in conflict with another. Consequently, there is diversity and complexity in decision making when expanding to foreign territories. Companies such as XYZ Construction Incorporation which wants to expand to Asian countries will have tough decisions to make. In this paper, a critical review of ethical and social issues that XYZ will have to contend with when expanding to Asia.
Social and ethical issues to be considered
A plethora of studies have been presented to describe the issues concerned with social ethics in regard to internationalization of business activities. For instance, Lee (2009) indicates that corporate social responsibility (CSR) has increasingly become very concept in many organizations with national or international scope. However, Asia is a region that is huge and assuming that XYZ is focusing on multiple countries as a base of its business expansion, then the complexity of the social ethical conditions become even more complex. Lee (2009) and Steenkamp (2001) posit that some of the most common social and ethical considerations that should be considered by an expanding organization are: human rights, environmental regulations, employment practices and corruption.
Employment issues
Al-Emadi & Al-Asmakh (2006) argue that in some nations, ethical issues may be associated with employment practices. Amaeshi, Osuji & Nnodim (2008) exemplifies by indicating one of the notable companies that set base in Asia and which was faced with ethical dilemma in respect to employment practices was Levi Straus.
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